Competitive Landscape
Waitrose Accelerates Growth with Premium Ranges and Technology Upgrades
Supermarkets in the UK remain moderately concentrated, with the top five companies accounting for a significant proportion of value share in 2025. Waitrose and Partners leads with a share of 17%, followed closely by Tesco at 16%, and then WM Morrison Supermarkets, Iceland Foods, and Co-operative Group.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in United Kingdom?
- Which are the leading retailers in Supermarkets in United Kingdom?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in the United Kingdom - Category analysis
Key Data Insights
Supermarkets Summary
Asda Triggers Price War as Discounter Tactics Reshape Competition
Morrisons Adopts Shelf-Scanning Robots to Boost Efficiency and Accuracy
Online Grocery Evolves with Faster Delivery and Convenience-Led Innovation
Tesco, Sainsbury’S and Asda Sharpen Price Perception to Protect Shopper Loyalty
Waitrose, Tesco and the Co-Operative Drive Digital Transformation and Sustainability to Meet Evolving Shopper Expectations
Waitrose Accelerates Growth with Premium Ranges and Technology Upgrades
Retail in the United Kingdom - Industry Overview
2025 Developments
Key Data Insights
Tesco Repositions Pricing to Counter Discounter Gains
Retail E-Commerce Sets a New Standard for Everyday Shopping
Tiktok Shop Drives Discovery-Commerce and Resets Retail Strategies
Amazon and Tiktok Shop Drive a Rapid Shift to Value and Convenience
Experiential Stores and Ai-Powered Journeys Reshape Shopping Missions
Amazon’S Rapid Ascent and Lidl’S Expansion Reshape Competitive Balance
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
International Women’s Day
Easter
Back-to-school
Black Friday
Christmas
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!