Competitive Landscape
Ahold Delhaize and Jumbo Accelerate Share Gains as Colruyt Falters
Supermarkets in Belgium became more concentrated over the period from 2020 to 2025, with the combined share of the top two players rising despite the former leader experiencing a significant decline in share. In 2025, Koninklijke Ahold Delhaize NV reached a share of 43%, extending its lead over Etn Franz Colruyt NV, which it overtook in the previous year.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Belgium?
- Which are the leading retailers in Supermarkets in Belgium?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Belgium - Category analysis
Key Data Insights
Supermarkets Summary
Delhaize Accelerates Sunday Openings to Capture Shifting Shopping Habits
Delhaize Leverages Franchising and E-Commerce to Strengthen Its Lead
Delhaize Transforms Former Cora Sites to Capture Expanded Footfall
Albert Heijn and Delhaize Accelerate Digital Investment to Counter Store-Based Losses
Colruyt and Carrefour Respond to Sunday Trading to Defend Share
Ahold Delhaize and Jumbo Accelerate Share Gains as Colruyt Falters
Retail in Belgium - Industry Overview
2025 Developments
Key Data Insights
Ahold Delhaize Expands Store Network as Consolidation Accelerates Closures
Supermarkets Outperforms as Non-Grocery Struggles with Cautious Spending
Legacy Brands Exit as Colruyt and Ahold Delhaize Acquire Grocery Outlets
Supermarket Players Accelerate Sunday Openings to Defend Premium Sales
Retail E-Commerce Outpaces All Channels as Food Delivery Surges
Apparel and Home Products Specialists Pivot to Sustainability Amid E-Commerce Rivalry
Ahold Delhaize Outpaces Rivals through Sunday Openings and Digital Innovation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back To School
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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