Competitive Landscape
Ahold Delhaize Unites Profi and Mega Image to Secure Stable Leadership
Supermarkets is highly concentrated, with the top three companies—Profi Rom Food, Mega Image, and Carrefour Romania—controlling the overwhelming majority of value share in 2025. Profi Rom Food led with a 37% value share, followed by Mega Image at 33% and Carrefour Romania at 21%.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Romania?
- Which are the leading retailers in Supermarkets in Romania?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Romania - Category analysis
Key Data Insights
Supermarkets Summary
Profi and Mega Image Adapt Store Formats to Drive Growth Amid Inflation
Ahold Delhaize Leverages Dual-Brand Strategy for Broader Reach and Innovation
Mega Image Expands Private Label Portfolio to Meet Demand for Affordable Quality
Ahold Delhaize Acquires Profi to Expand Reach and Drive Consolidation
Profi’S New Format and Digitalisation Set Pace for Growth and Innovation
Independent Supermarkets Maintain Presence but Face Rising Pressure From Chains
Ahold Delhaize Unites Profi and Mega Image to Secure Stable Leadership
Retail in Romania - Industry Overview
2025 Developments
Key Data Insights
Robust Growth Despite Economic Headwinds
A Phase of Hyper-Concentration
Temu and Shein Intensify Competition as Trendyol Empowers Romanian Smes with Fast Fulfilment
Discounters Accelerates Value-Driven Growth as Price Caution Persists
Retailers Adopt Artificial Intelligence and Automation to Cut Costs
Lidl and Kaufland Expand Networks and Drive Concentration through Pricing and Digitalisation
Mergers and New Digital Launches Reshape Competition and Opportunity
Informal Retail
Opening Hours for Physical Retail
Seasonality
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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