Competitive Landscape
Mercadona Emerges as a Strong Challenger as Pingo Doce Defends Its Leadership
Supermarkets in Portugal remained highly concentrated, with a handful of large retailers accounting for the majority of retail value sales in 2025. Pingo Doce - Distribuição Alimentar (Pingo Doce) continued to lead, with a 28% retail value share, followed closely by Modelo Continente Hipermercados (Continente Modelo), with a 26% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Portugal?
- Which are the leading retailers in Supermarkets in Portugal?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Portugal - Category analysis
Key Data Insights
Supermarkets Summary
Economic and Demographic Trends Impact Channel Development
Strategic Expansion and Ai-Powered Operational Innovation Add Dynamism to Supermarkets
Smaller Formats to Drive Growth Opportunities as Price Focus Intensifies
Retailers to Accelerate Automation and Personalisation to Sustain Margins
Mercadona Emerges as a Strong Challenger as Pingo Doce Defends Its Leadership
Retail in Portugal - Industry Overview
Online Marketplace Platforms Reshape Value Dynamics While Convenience Retailers Enjoy Burgeoning Appeal
Key Data Insights
Online Marketplace Platforms Reshape Value Dynamics While Convenience Retailers Enjoy Burgeoning Appeal
Uber Direct and Leroy Merlin Drive Convenience as a Loyalty Benchmark
Rise of E-Commerce and Circularity to Redefine Shopping Experiences
Grocery Retailers to Leverage Competitive Pricing and Convenience to Drive Strong Growth
Modelo Continente Hipermercados Strengthens Position through Omnichannel Integration and Customer Engagement
Retail Innovation Is a Key Competitive Tool
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Christmas
Back to School
Easter
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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