Competitive Landscape
Supervalu Strengthens Leadership
Supermarkets in Ireland is highly concentrated, with the leading company, Musgrave (operating SuperValu), holding a share of 49% in 2025, followed by Tesco Ireland at 30%. Over the period from 2020 to 2025, the market became more concentrated, with Musgrave’s share increasing from 44% in 2020 to 49% in 2025, while Tesco Ireland's grew from 29% to 30%.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Ireland?
- Which are the leading retailers in Supermarkets in Ireland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Ireland - Category analysis
Key Data Insights
Supermarkets Summary
Tesco Accelerates Investment to Meet Rising Demand for Convenience and Sustainability
Sustainability Initiatives Drive Competitive Advantage as Retailers Respond to Shifting Consumer Values
Bwg Foods Expands Store Network to Strengthen Value-Led Growth
Retailers Invest in Digital and Sustainability to Drive Customer Loyalty
Supervalu Strengthens Leadership
Retail in Ireland - Industry Overview
2025 Developments
Key Data Insights
Deliveroo Shopping Expands Quick Commerce and Reshapes Consumer Expectations
Discount Retailers Respond to Value-Driven Shoppers with Affordable Quality
Omnichannel Investments Reshape Shopping Habits and Brand Loyalty
Ai and Analytics Drive Personalised Offers and Operational Gains
Musgrave Strengthens Position as Discount Retailers Drive Pricing Pressure
Lidl and Currys Drive Innovation with Net Zero and Digital Concepts
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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