Competitive Landscape
Spar Leverages Local Merchants to Extend Lead as Unimarkt Exits
Supermarkets in Austria is highly concentrated, with the top two companies—Spar Österreichische Warenhandels AG and Rewe International AG—together accounting for 90% of value share in 2025. Spar’s share rose from 50% in 2020 to 52% in 2025, while Rewe maintained a stable position, moving from 39% in 2020 to 38% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Austria?
- Which are the leading retailers in Supermarkets in Austria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Austria - Category analysis
Key Data Insights
Supermarkets Summary
Stronger Performance Reflects Improved Economic Conditions
Rewe International's Adeg Hybrid Concept Drives Sales Amid Outlet Consolidation
Billa's Franchise Strategy Narrows Gap with Discounters
Billa and Spar Rationalise Store Portfolios to Boost Efficiency
Adeg and Unimarkt Accelerate Automation to Address Cost Pressures
Billa’S Move to Transparent Pricing Responds to Consumer Criticism
Spar Leverages Local Merchants to Extend Lead as Unimarkt Exits
Retail in Austria - Industry Overview
2025 Development
Key Data Insights
Retail Consolidation Shapes the Landscape as Unimarkt's Exit Enables Spar and Rewe International to Expand
Home Products Drive Retail Turnover as Discounters Lead Value Growth
Higgins Reinvents Discount Fashion to Capture Urban Youth
Discounters Expand Self-Service to Cut Costs and Boost Value
Retail E-Commerce Accelerates with Instant Delivery and Live Shopping
Repair Initiatives and Second-Hand Platforms Reshape Value Equation
Grocery Retailers Take the Helm in Austria's Retail Landscape
Palmers and Media Markt Signal New Directions through Mergers, Acquisitions and Innovation
Bipa Embraces Live Commerce as Ikea Drives Home Its Sustainability Concept
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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