Competitive Landscape
Coop Extra Accelerates Innovation to Secure Lead in Value-Focused Landscape
Supermarkets in Norway remains a highly concentrated channel, with the three largest companies—Coop Norge SA, Norgesgruppen Servicehandel AS, and Norgesgruppen ASA—collectively holding a combined value share of 99%. Coop Norge SA led with a 57% share in 2025, up from 53% in 2020.
Meny Elevates Premium Experience and Local Sourcing to Drive Growth
Meny continues to distinguish itself as one of the fastest-growing major retailers in Norwegian supermarkets in 2025, focusing on a premium positioning built on quality, culinary expertise, and a differentiated in-store experience. The chain’s growth has been driven by the expansion of its fresh produce, locally sourced goods, and gourmet products, as well as the introduction of innovative new offerings such as protein-rich yoghurts, gourmet sauces, and organic cheese from the Vilje sustainability line, and fresh meal kits.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Norway?
- Which are the leading retailers in Supermarkets in Norway?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Norway
Key Data Insights
Supermarkets Summary
Supermarkets Defend Their Share through Pricing and Innovation
Coop Extra Champions Healthy Eating and Waste Reduction to Gain Consumer Trust
Meny Leverages Community Integration to Differentiate and Drive Loyalty
Norgesgruppen Advances Automation to Extend Store Hours and Boost Flexibility
Coop Deepens Loyalty Engagement to Counter Discounter Pressure
Regulatory Fines Prompt Changes in Pricing Transparency
Coop Extra Accelerates Innovation to Secure Lead in Value-Focused Landscape
Meny Elevates Premium Experience and Local Sourcing to Drive Growth
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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