Competitive Landscape
Spar Builds Urban Presence to Expand Sales Lead
The competitive landscape within supermarkets in Hungary is highly concentrated, with Spar Magyarország Kereskedelmi Kft capturing a dominant 65% value share in 2025, up five percentage points from the start of the review period. This marks a clear trend toward greater concentration, with nearest rival Co-op Hungary Zrt seeing its share fall from 29% to 23% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Hungary?
- Which are the leading retailers in Supermarkets in Hungary?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Hungary - Category analysis
Key Data Insights
Supermarkets Summary
Tesco Intensifies Urban Rivalry as Discounters Capture Frequent Shoppers
Lidl and Aldi Erode Loyalty with Data-Driven Discounting
Discounters Expand into Residential Zones and Erode Supermarket Share
Retail Margin Caps and Taxes Squeeze Profitability for Large Operators
Spar Builds Urban Presence to Expand Sales Lead
Retail in Hungary - Industry Overview
2025 Developments
Key Data Insights
Discounters and E-Commerce Platforms Outpace Traditional Formats
Lidl and Penny Attract Value-Seeking Shoppers with Loyalty and Assortment
Temu and Shein Reshape Price Expectations with Direct Supply Chains
E-Commerce and Discounters to Capture Demand for Value and Variety
Price Controls and Income Trends Reshape Competitive Strategies and Demand
Temu and Shein Intensify Pressure on Local Retailers’ Margins
Lidl 4 Keréken and Screvo Drive Innovation and Outreach
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Christmas
Back-to-school
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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