Competitive Landscape
Ica Consolidates Its Leadership as Coop Experiences a Mixed Performance
Supermarkets remained a highly concentrated competitive landscape in Sweden in 2025. The dominance of ICA Sverige, Axfood and Coop Sverige continued to define the competitive dynamics, with their strategic choices around outlet management and sales efficiency being decisive in shaping results.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Sweden?
- Which are the leading retailers in Supermarkets in Sweden?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Sweden - Category analysis
Key Data Insights
Supermarkets Summary
Partnerships with Swegreen Transform Retail Spaces with In-Store Farming
Wolt Boosts Instant Delivery Positioning as Consumer Demand Grows Online
Positive Macroeconomic Indicators and a Sustainability Drive to Generate Growth Opportunities
E-Commerce to Grow in Importance as a Competitive Tool as Retailing Intensifies
Ica Consolidates Its Leadership as Coop Experiences a Mixed Performance
Retail in Sweden - Industry Overview
2025 Developments
Key Data Insights
Supermarkets Lead In-Store Sustainability While Price-Sensitivity Boosts Discounters
Ikea and H&M Invest in Ai to Improve Efficiency, Sustainability and Marketing
Retailers Attracting Value-Seeking Shoppers to Register Strong Growth Amidst a Polarisation of Demand Trend
Innovation through Partnerships Adds Dynamism to the Competitive Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Black Friday/Black Week
Summer sales
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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