Competitive Landscape
Spar Leverages Product Innovation While Market Square Accelerates Expansion
Supermarkets in Nigeria display a moderate level of concentration, with the top two companies, Artee Industries Ltd (Spar) and Sundry Markets Ltd (Market Square), together accounting for 52% of retail value share in 2025. Artee Industries Ltd holds the leading position with 32%, followed by Sundry Markets Ltd at 21%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Nigeria?
- Which are the leading retailers in Supermarkets in Nigeria?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Nigeria - Category analysis
Key Data Insights
Supermarkets Summary
Strong Supermarket Growth Is Driven by Urbanisation, Convenience Demand, and Neighbourhood Store Expansion
Foodco Leverages Its Private Label Range to Attract Budget-Conscious Shoppers
The Long-Term Growth Outlook Is Driven by Urbanisation and Easing Inflation
Operators Prioritise Expansion and Service Diversification to Capture Demand
Spar Leverages Product Innovation While Market Square Accelerates Expansion
Retail in Nigeria - Industry Overview
2025 Developments
Key Data Insights
Retail Modernisation Accelerates through Discount Expansion and Service-Led Innovation
Small Local Grocers Sustain Leadership as Shoppers Continue to Prioritise Proximity
Discounters Surge as Bokku! Sets New Benchmark for Value Retailing
Strong Retail Growth Will Be Driven by Urbanisation and Rising Formalisation in Nigeria
Sales Will Be Supported by Retail E-Commerce and Rising Discounter Formats
Digitalisation and Omnichannel Integration Are Set to Reshape Retail in Nigeria
Steady Consolidation as Leading Retailers Drive Value Gains through Innovation and Expansion
Digital Innovation and Social Commerce Reshape the Competitive Landscape in Nigeria
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!