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2026 Developments
Snacks in Sweden in 2026 is expected to achieve value growth of 3% year-on-year to SEK45,700 million, outpacing volume gains as higher unit prices and a climate of heightened price sensitivity drive consumers to prioritise affordability, multipacks, and special offers. Despite a mature and competitive landscape led by established players and reinforced by robust food expenditure growth, attractiveness remains high for brands able to adapt through value-focused innovation, rapid flavour development, and data-led product launches. Success increasingly depends on meeting evolving expectations for both indulgence and health, leveraging private label strength and emerging channels such as warehouse clubs, while balancing the need for promotional agility with the delivery of compelling, differentiated product experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Sweden?
- Which are the leading brands in Snacks in Sweden?
- How are products distributed in Snacks in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Sweden
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Value Growth Masks Cautious Consumer Spending as Affordability Defines Sweden's Snacks
Chart 2 ICA Private Label Line Introduces White Chocolate Almond Sticks
Affordability Pressures Reshape Purchasing Behaviour as Chocolate Confectionery Retains Lead
Insight-Driven Innovation and Health-Indulgence Hybrids Intensify Competition across Snacks
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Retailers Projected to Intensify Focus on Promotions to Offset Rising Prices
Health-Focused Brands Set to Diversify Ranges to Capture Wellness Demand
Chart 5 Analyst Insight for Snacks
Bold Flavours and Layered Textures Expected to Attract Experience-Driven Shoppers
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Leading Companies Sustain Positions through Strong Product Portfolios and Wide Distribution
Flavour-Driven Innovation and Health-Indulgence Positioning Fuel Famora Foods' Growth
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Supermarkets Anchor Everyday Snack Purchases as Hypermarkets Follow
Costco Wholesale Drives Warehouse Clubs' Momentum for Bulk Snack Buying
Retail E-Commerce Supports Planned Purchases but Lags Impulse Snack Sales
Chart 10 Retail Channels 2021-2026
Ica Leverages Value-Focused Multipacks to Challenge Branded Rivals
Dave and Jon’S Expands with Bold Flavours to Capture Health-Conscious Snackers
Chart 11 Dave & Jon's Mango Spicy Ginger/Lime Twist
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Sweden
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Volume Decline and Price Sensitivity Define Sweden's Chocolate Confectionery
Pack Resizing and Price Accessibility Sustain Tablets' Lead as Affordability Reshapes Market
Consumer Insights and Dessert-Inspired Innovation Accelerate Product Cycles
Chart 19 Marabou Biscoff Launched Reduced Tablet Size, Making Trendy Flavours More Affordable
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Smaller Pack Launches Projected to Help Brands Offset Rising Cocoa Prices
Chart 23 Analyst Insight for Chocolate Confectionery
Tablets to Retain Leadership While Other Chocolate Confectionery Accelerates
Brands Set to Adopt Accessible Indulgence and Innovation to Sustain Relevance
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Marabou and Cloetta Sustain Leadership as Fazer Gains Ground
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets Reinforces Lead as Hypermarkets Follow with Its Multipack Products
Costco Drives Value Focus as Warehouse Clubs Reshape Stock-Up Missions
Online Grocery Gains Traction for Planned Chocolate Purchases
Chart 28 Retail Channels 2021-2026
Marabou Biscoff Launches Reduced Tablet Sizes, Making Trendy Flavours More Affordable
Cloetta Polly Banana Split Targets Younger Consumers by Offering a Trendy Dessert Inspired Flavour
Chart 29 Cloetta Polly Banana Split Targets Younger Consumers
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Sweden
Key Data Insights
Gum Summary
Sugar-Free Innovation and Functional Repositioning Sustain Gum Growth in Sweden
Keep Gum Partners with Locker Room Talk to Drive Responsible Habits
Chart 36 Swedish Keep Gum Innovation with a Responsibility Mission
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Chew Folk and Zinq Set to Drive Functional Claims to Offset Declining Volume
True Gum Accelerates Natural and Plastic-Free Adoption among Younger Shoppers
Multipacks and Routine-Based Positioning Anticipated to Help Stabilise Frequency of Use
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Leading Companies Resist Challenger Gains as Sustainability Attracts New Consumers
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Supermarkets Retain Leadership as Multipacks and Bottles Drive Everyday Purchases
Online Grocery Platforms Gain Ground as Planned Purchases Move Online
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in Sweden
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Value Resilience Offsets Volume Stagnation in Sweden's Sugar Confectionery Market
Gummies and Jellies Lead as Flavour Innovation and Premiumisation Sustain Value Growth
Liquorice Leads Sugar Confectionery Growth as Insight-Driven Innovation Sustains Engagement
Chart 52 Value Sales 2021-2031
Chart 53 Volume Sales 2021-2031
Chart 54 Value Sales by Category 2026
Premiumisation and Functional Claims Excpected to Drive Value-Led Expansion
Gummies and Jellies to Extend Lead as Innovation Targets Sensory Appeal
Income Growth Expected to Support Trading up Despite Volume Stagnation
Chart 55 Analyst Insight in Sugar Confectionery
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Cloetta Reinforces Its Lead through Steady Brand Recognition and Distribution
Chart 58 Company Shares 2026
Chart 59 Brand Shares 2026
Supermarkets Retain Leadership as Shoppers Seek Convenience
Warehouse Clubs Gain Traction with Value-Driven Shoppers
Retail E-Commerce Grows on Planned Purchases and Bulk Formats
Chart 60 Retail Channels 2021-2026
Cloetta Uses Xylitol Innovation to Sharpen Functional Appeal
Chart 61 Cloetta Launches Xylitol-Sweetened Läkerol More Salmiak
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in Sweden
Key Data Insights
Ice Cream Summary
Chart 68 Key Industry Trends for Ice Cream
Premiumisation and Pack Innovation Drive Value Growth Despite Stagnant Volumes
Take-Home Ice Cream Leads Growth as Affordability Reshapes Choices
Insight-Driven Innovation and Faster Product Cycles Intensify Competition
Chart 69 Value Sales 2021-2031
Chart 70 Volume Sales 2021-2031
Chart 71 Value Sales by Category 2026
Multipack Innovation and Local Sourcing Expected to Drive Value Gains
Brands Set to Boost Trust by Showcasing Sustainability and Local Credentials
Indulgence-Led Innovation and Fragmentation to Reshape Product Offerings
Chart 72 Analyst Insight Ice Cream
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Top Three Companies Defend Leadership with Brand Strength and Innovation
Emerging Companies Gain Ground by Targeting Niche Consumer Demands
Chart 75 Company Shares 2026
Chart 76 Brand Shares 2026
Supermarkets Retain Shopper Loyalty Followed by Hypermarkets
Warehouse Clubs Capture Value-Focused Shoppers with Bulk Formats
Retail E-Commerce Fuels Planned Purchases but Remains a Niche Channel
Chart 77 Retail Channels 2021-2026
Sia Glass Expands Multipacks to Deliver Premium Quality More Affordable
Lejonet and Björnen Attracts Younger Consumers with Dessert-Inspired Flavours
Chart 78 Sia Glass Finaste Range Expands with Multipacks Making Premium Quality More Affordable
Chart 79 Economic Context for Ice Cream
Chart 80 Real Gdp Growth 2021-2031
Chart 81 Inflation 2021-2031
Chart 82 Consumer Context for Ice Cream
Chart 83 Population 2021-2031
Chart 84 Population by Generation 2026
Savoury Snacks in Sweden
Key Data Insights
Savoury Snacks Summary
Premiumisation and Health-Driven Demand Propel Value Growth
Consumer Co-Creation and Limited-Edition Innovation Sustain Brand Relevance
Chart 85 Estrella Ostringar Mild Jalapeño Offers a Safer Adventurous Flavour Profile
Consumer-Driven Launches Accelerate Flavour Experimentation and Market Churn
Chart 86 Value Sales 2021-2031
Chart 87 Volume Sales 2021-2031
Chart 88 Value Sales by Category 2026
Private Label Products to Challenge Premium Brands as Value Growth Overtakes Volume
Brands Anticipated to Accelerate Consumer-Driven Flavour Innovation to Secure Loyalty
Chart 89 Forecast Value Sales 2021-2031
Chart 90 Forecast Value Sales by Category 2026-2031
Estrella and Orkla Strengthen Leadership as Innovation Sustains Share Gains
Chart 91 Estrella Hot Honey Launch After the Flavour Wins the Consumer Voting
Chart 92 Company Shares 2026
Chart 93 Brand Shares 2026
Supermarkets Maintain Leadership by Leveraging Impulse-Driven Snacking
Retail E-Commerce Expands Reach but Impulse Channels Sustain Growth
Price Sensitivity and Innovation Strengthen Snack Consumption through Retail Channels
Chart 94 Retail Channels 2021-2026
Chart 95 Economic Context for Savoury Snacks
Chart 96 Real Gdp Growth 2021-2031
Chart 97 Inflation 2021-2031
Chart 98 Consumer Context for Savoury Snacks
Chart 99 Population 2021-2031
Chart 100 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Sweden
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Value Growth Outpaces Volume Alongside Premiumisation and Private Label Expansion
Sweet Biscuits Remain Largest as Snack Bars Capture Routine Occasions
Chart 101 Domestic Barebells Pistachio Spread Protein Bar Delivers a Trendy Flavour with Layered Feel
Barebells Raises Consumer Expectations by Blending Indulgence with Functionality
Chart 102 PL Line's Änglamark Ekologiska Rostade Kokoschips Offers Organic nacking at More Affordable Prices
Chart 103 Value Sales 2021-2031
Chart 104 Volume Sales 2021-2031
Chart 105 Value Sales by Category 2026
Private Label Offerings to Attract Price-Conscious Shoppers with Functional Alternatives
Snack Bars Anticipated to Gain Momentum by Meeting Daily Nutritional Needs
Innovation in Flavour and Format Expected to Drive Everyday Snacking Habits
Chart 106 Forecast Value Sales 2021-2031
Chart 107 Forecast Value Sales by Category 2026-2031
Famora Foods Leverages Flavour Innovation to Challenge Established Leaders
Chart 108 Company Shares 2026
Chart 109 Brand Shares 2026
Supermarkets Leverage Location to Reinforce Planned and Impulse Purchases
Costco Expansion Draws Attention to Value-Driven Bulk Shopping
Retail E-Commerce Lags as Spontaneous Snacking Limits Online Growth
Chart 110 Retail Channels 2021-2026
Chart 111 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 112 Real Gdp Growth 2021-2031
Chart 113 Inflation 2021-2031
Chart 114 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 115 Population 2021-2031
Chart 116 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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