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2026 Developments
Snacks in Spain in 2026 is demonstrating robust momentum, with retail value expected to rise by 5% in current terms to reach EUR11,338 million, thanks to increased volumes, stable inflation at 3%, a rising population, solid GDP?growth, and rising household food expenditure. The industry is highly attractive, supported by expanding demand across all age groups, a strong pipeline of health-driven innovation, and a clear shift towards premium indulgence, although the competitive intensity is elevated by the continued advance of private label and changing retail dynamics. Brands looking to outperform should prioritise targeted innovation aligned with health and flavour trends, invest in texture and experiential formats, and forge partnerships or co-branding initiatives to differentiate as supermarkets and discounters consolidate their lead and consumer preferences evolve rapidly.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Spain?
- Which are the leading brands in Snacks in Spain?
- How are products distributed in Snacks in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Spain
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Chart 2 Vitaldin Broadens Healthy Protein Snacking in 2026
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Chart 3 Trolli Introduces Spicy Flavours in Sugar Confectionery, Launching Trolli Octopus Spicy
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Chart 10 Retail Channels 2021-2026
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Chart 11 Economic Context for Snacks
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Snacks
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chocolate Confectionery in Spain
Key Data Insights
Chocolate Confectionery Summary
Chart 17 Key Industry Trends for Chocolate Confectionery
Value Growth Remains Robust, but Slows as Cocoa Prices Ease
Ferrero’S Responsible Growth and Valor’S Premium Launches Shape Consumer Choices
Chart 18 Ferrero Highlights Responsible Growth Strategy in Spain for 2026
Lindt and Chocolates Torras Fuel Pistachio Flavour Boom with Creative Launches
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Trapa and Lindt Create Premium Experiences That Are Expected to Drive Gifting Appeal
Flavour Innovation Set to Accelerate to Win Younger Consumers
Emotional Storytelling and Polarisation to Reshape Value and Volume Outlook
Chart 22 Forecast Value Sales 2021-2031
Chart 23 Forecast Value Sales by Category 2026-2031
Nestlé and Ferrero Sustain Leadership through Tablets and Innovation
Chart 24 Company Shares 2026
Chart 25 Brand Shares 2026
Mercadona and Lidl Expand Proximity Formats to Strengthen Position of Supermarkets and Discounters
Mercadona, Carrefour and El Corte Inglés Integrate Digital and Physical Retail for Gradual Online Growth
Chart 26 Retail Channels 2021-2026
Evolving Consumer Preferences and Generational Divides
Bridging Formats and Reimagining Traditional Treats
Chart 27 Valor Launches New Premium Range of Filled Tablets in 2026
Shifting Competitive Dynamics and Operational Strategies
Chart 28 Economic Context for Chocolate Confectionery
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Chocolate Confectionery
Chart 32 Population 2021-2031
Chart 33 Population by Generation 2026
Gum in Spain
Key Data Insights
Gum Summary
Rise of Private Label Impacts Access, Competition and Distribution
Chewing Gum Outpaces Bubble Gum as Supermarkets Shape Demand
Fleer Drives Private Label Growth with Retail-Focused Innovation
Chart 34 Fleer Stengthens Its Focus on Private Label
Chart 35 Value Sales 2021-2031
Chart 36 Volume Sales 2021-2031
Chart 37 Value Sales by Category 2026
Players Will Aim to Target Teenagers with New Textures and Pack Formats
Private Label Expected to Intensify the Competition as Retailers Expand Pack Variety
Chart 38 Forecast Value Sales 2021-2031
Chart 39 Forecast Value Sales by Category 2026-2031
Mars Leverages Modern Retail to Sustain Leadership and Private Label Gains Ground
Chart 40 Company Shares 2026
Chart 41 Brand Shares 2026
Supermarkets and Discounters Extend Reach While Vending Sees Strong Growth From a Low Base
Retail E-Commerce Remains a Marginal Channel as Gum Is an Impulse Purchase
Chart 42 Retail Channels 2021-2026
Chart 43 Economic Context for Gum
Chart 44 Real Gdp Growth 2021-2031
Chart 45 Inflation 2021-2031
Chart 46 Consumer Context for Gum
Chart 47 Population 2021-2031
Chart 48 Population by Generation 2026
Sugar Confectionery in Spain
Key Data Insights
Sugar Confectionery Summary
Chart 49 Key Industry Trends for Sugar Confectionery
The Consumer Appetite for Healthy Indulgence and Functional Treats Contributes to Growth
Gummies and Jellies Outperforms Thanks to Adult and Youth Appeal
Candy Glam Bridges Snacking and Active Nutrition with Creatine Sweets
Chart 50 Spanish Producer Candy Glam Presents Creatine-Based Functional Confectionery
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Multipack Innovation and Licensing Set to Boost Adult and Youth Engagement
Gummies and Jellies to Drive Growth as Multipacks Replace Impulse Sales
Medicated Confectionery Projected to Expand Strongly with Adult Wellness and Functional Claims
Chart 54 Forecast Value Sales 2021-2031
Chart 55 Forecast Value Sales by Category 2026-2031
Mercadona Outpaces Rivals as Private Label Gains Ground
Trolli and Bison Brands Fuel Innovation with Interactive Launches
Chart 56 Company Shares 2026
Chart 57 Brand Shares 2026
Mercadona Leverages Popularity of Supermarkets as Proximity Expands
Retail E-Commerce Builds on Supermarket Synergy for Hybrid Growth
Convenience Formats and Multipacks Reshape Retail Dynamics
Chart 58 Retail Channels 2021-2026
Trends Driving Confectionery Innovation Include Wellness and Bold Sensory Experiences
Recent Examples of Product Innovation Include Sugar-Free Offerings From Vidal and Configirona
Business Impact of Product Developments Reshapes Brand Positioning
Chart 59 Economic Context for Sugar Confectionery
Chart 60 Real Gdp Growth 2021-2031
Chart 61 Inflation 2021-2031
Chart 62 Consumer Context for Sugar Confectionery
Chart 63 Population 2021-2031
Chart 64 Population by Generation 2026
Ice Cream in Spain
Key Data Insights
Ice Cream Summary
Chart 65 Key Industry Trends for Ice Cream
Hot Weather, Tourist Inflows, and Rising Spending on Food Drive Growth
Flavour Innovation Drives Growth for Both Take-Home and Impulse Ice Cream, Although Take-Home Dominates
Chart 66 Ben & Jerry’S Brings Traditional Spanish Flavours into Premium Ice Cream
Magnum Leverages Social Insight to Engage Gen Z and Shape Preferences Early
Chart 67 Value Sales 2021-2031
Chart 68 Volume Sales 2021-2031
Chart 69 Value Sales by Category 2026
Expected Expansion of Flavours to Retain Shoppers
Premium and Functional Products Expected to Meet New Demand
Pink Albatross Pivots to Natural Ingredients Amid Uncertainty about the Future of Plant-Based Ice Cream
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Mercadona Expands Its Private Label Range to Outpace Manufacturer Brands
Chart 72 Company Shares 2026
Chart 73 Brand Shares 2026
Mercadona Drives Share Gain for Supermarkets with Proximity and Private Label
Retail E-Commerce Remains a Marginal Channel as Frozen Logistics Hinder Rapid Adoption
Chart 74 Retail Channels 2021-2026
Nostalgia and Premium Flavours Redefine Indulgence
Digital Insights and Gen Z Engagement Accelerate Launches
Chart 75 Magnum Uses Social Insight to Target Gen Z
Strategic Collaborations and Functional Expansion Drive Competitiveness
Chart 76 Economic Context for Ice Cream
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Ice Cream
Chart 80 Population 2021-2031
Chart 81 Population by Generation 2026
Savoury Snacks in Spain
Key Data Insights
Savoury Snacks Summary
Chart 82 Key Industry Trends for Savoury Snacks
Healthier Snacking Drives Sales of Nuts, Seeds and Trail Mixes and Growth for Baked Salty Snacks
Dr Salsas Leverages Spicy Innovation to Premiumise Experiential Snacking
Chart 83 In 2026 Velarte Launches Raro’S, a Lentil-Based Snacks Range
Mercadona Shifts Shelf Space to Higher Protein Pork Snacks
Chart 84 Value Sales 2021-2031
Chart 85 Volume Sales 2021-2031
Chart 86 Value Sales by Category 2026
Grupo Apex and Paulig Expected to Drive Tex-Mex Expansion with New Investment
Pepsico Relaunches Matutano to Address Polarised Demand for Innovation and Nostalgia
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Mercadona Expands Its Share as Pepsico Adapts Pricing and Campaigns
Mars Acquisition and New Product Development Set to Change the Competitive Landscape
Chart 89 Company Shares 2026
Chart 90 Brand Shares 2026
Mercadona Drives One-Stop Shopping and Shapes Supplier Strategies
Retail E-Commerce Accelerates From a Low Base with Omnichannel Growth From Mercadona
Chart 91 Retail Channels 2021-2026
Shifting Strategies Towards Digital Engagement and Value Formats
Strategic Flavour Crossovers and Targeted Product Launches
Chart 92 Solazos Pack Size Designed for Sharing
Broadening the Consumer Base and Defending Share
Chart 93 Economic Context for Savoury Snacks
Chart 94 Real Gdp Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Savoury Snacks
Chart 97 Population 2021-2031
Chart 98 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Spain
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 99 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Healthy Formats Drive Growth, Especially in Snack Bars and Fruit Snacks
Galletas Gullón Leverages Scale to Lead in Sustainable Packaging Adaptation
Chart 100 Galletas Gullón Strengthens Sustainability through Packaging and Energy-Efficiency Projects
Protein and Gut Health Claims Capture Mainstream Spanish Snackers
Chart 101 The Gutsy Captain Brings Gut Health Protein Bars to Spain
Chart 102 Value Sales 2021-2031
Chart 103 Volume Sales 2021-2031
Chart 104 Value Sales by Category 2026
Functional Innovations Set to Capture Health-Conscious Snackers and Drive Growth
Just Loading and Nakd Expected to Drive Fruit and Nut Bar Innovation to Meet Evolving Snacking Needs
Chart 105 Forecast Value Sales 2021-2031
Chart 106 Forecast Value Sales by Category 2026-2031
Mondelez and Gullón Reinforce Leadership While Mars Acquires Kellanova
Chart 107 Company Shares 2026
Chart 108 Brand Shares 2026
Mercadona’S Proximity Expansion and Value Focus Drive Gains for Supermarkets
Retail E-Commerce Plays a Complementary Role, Especially Favoured for Functional Biscuits
Chart 109 Retail Channels 2021-2026
The Shift Towards Functional and Mindful Snacking
Pioneering Formats and Nutrient-Dense Launches
Strategic Adaptation and Competitive Dynamics
Chart 110 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Real Gdp Growth 2021-2031
Chart 112 Inflation 2021-2031
Chart 113 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 114 Population 2021-2031
Chart 115 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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