Select Country Report
2026 Developments
Snacks in Jordan is expected to demonstrate resilience in 2026 despite economic headwinds that are resulting in flat performance, mirroring the pressures seen elsewhere in the region due to higher oil prices and a decline in tourism. This environment is favouring brands able to deliver affordability and consistency, as households focus on essential purchases and adopt snacks as daily staples. The landscape is becoming more competitive, with leading domestic brands increasing their share at the expense of international players by launching value packs, smaller formats, and price promotions, while also leveraging local sentiment. The retail environment remains dominated by small local grocers, which capture the majority of sales thanks to their accessibility and suitability for routine, low-value purchases. With consumer expenditure on food continuing to rise, the outlook is supported by population growth and gradual economic recovery, but success will depend on brands’ ability to maintain competitive pricing, deliver reliable availability, and innovate in accessible formats while navigating intense price competition and limited margin expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Jordan?
- Which are the leading brands in Snacks in Jordan?
- How are products distributed in Snacks in Jordan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Jordan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Jordan
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Budget Brands Win Loyalty by Delivering Affordable Everyday Snacks
Chart 2 Affordability Drives Snack Demand as Consumers Trade Down
Savoury Snacks Outpace Others as Affordability Shapes Demand
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Value Packs and Smaller Formats to Secure Loyalty as Affordability Remains Critical
Savoury Snacks to Retain Dominance as Value Strategies Drive Consistent Growth
Chart 5 Analyst Insight for Snacks
E-Commerce and Quick-Commerce Expand Reach as Urban Shopping Habits Evolve
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Mudieb Haddad & Sons Leverages Value to Capture Share From International Rivals
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Small Local Grocers Secure Loyalty with Convenience and Value
Urban Consumers Drive Gradual Growth in Online Snack Purchases
Economic Pressures Shift Snack Purchases to Affordable Retail Channels
Chart 10 Retail Channels 2021-2026
Affordability Reshapes Pack Architecture and Product Design
Happy Break and Mr Chips Embed Value into Daily Consumption Formats
Price-Led Product Strategies Compress Margins and Open New Competitive Spaces
Chart 11 Economic Context for Snacks
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Snacks
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chocolate Confectionery in Jordan
Key Data Insights
Chocolate Confectionery Summary
Happy Break Captures Value-Led Demand as Shoppers Trade Down
Chart 17 Chocolate Confectionery Shifts to Everyday Staple Consumption in 2026
Chocolate Pouches and Bags Drive Routine Snacking Occasions
Chart 18 Value Sales 2021-2031
Chart 19 Volume Sales 2021-2031
Chart 20 Value Sales by Category 2026
Accessible Pricing and Smaller Formats to Sustain Everyday Purchasing
Chocolate Pouches and Bags to Capture Demand as Everyday Formats Thrive
Chart 21 Forecast Value Sales 2021-2031
Chart 22 Forecast Value Sales by Category 2026-2031
Mars and Iffco Drive Value and Trust to Sustain Leadership
Chart 23 Company Shares 2026
Chart 24 Brand Shares 2026
Grocery Retailers Sustain Daily Purchases as Shoppers Seek Value
Chart 25 Retail Channels 2021-2026
Chart 26 Economic Context for Chocolate Confectionery
Chart 27 Real Gdp Growth 2021-2031
Chart 28 Inflation 2021-2031
Chart 29 Consumer Context for Chocolate Confectionery
Chart 30 Population 2021-2031
Chart 31 Population by Generation 2026
Gum in Jordan
Key Data Insights
Gum Summary
Chart 32 Wrigley’S Extra Reinforces Everyday Functional Gum Consumption
Wrigley’S Drives Routine Functional Gum Use with Strong Shelf Presence
Chart 33 Value Sales 2021-2031
Chart 34 Volume Sales 2021-2031
Chart 35 Value Sales by Category 2026
Brands to Leverage Routine Habits to Sustain Repeat Purchases
Chart 36 Forecast Value Sales 2021-2031
Chart 37 Forecast Value Sales by Category 2026-2031
Mars Secures Top Spot by Prioritising Freshness and Accessibility
Chart 38 Company Shares 2026
Chart 39 Brand Shares 2026
Small Local Grocers Drive Impulse Buying with Strong Neighbourhood Reach
Chart 40 Retail Channels 2021-2026
Chart 41 Economic Context for Gum
Chart 42 Real Gdp Growth 2021-2031
Chart 43 Inflation 2021-2031
Chart 44 Consumer Context for Gum
Chart 45 Population 2021-2031
Chart 46 Population by Generation 2026
Sugar Confectionery in Jordan
Key Data Insights
Sugar Confectionery Summary
Haribo Leverages Small Pack Strategy to Win Price-Conscious Shoppers
Chart 47 Affordability Drives Demand in Sugar Confectionery
Gummies and Jellies Lead Volume as Chewy Candies Accelerate Growth
Chart 48 Value Sales 2021-2031
Chart 49 Volume Sales 2021-2031
Chart 50 Value Sales by Category 2026
Small Pack Launches to Attract Price-Focused Shoppers Seeking Daily Treats
Other Sugar Confectionery to Take Volume Lead as Medicated Confectionery Accelerates
Chart 51 Forecast Value Sales 2021-2031
Chart 52 Forecast Value Sales by Category 2026-2031
Leading Brands Capture Frequent Shoppers with Affordable Impulse Treats
Chart 53 Company Shares 2026
Chart 54 Brand Shares 2026
Small Local Grocers and Food Specialists Sustain Impulse-Driven Growth
Chart 55 Retail Channels 2021-2026
Chart 56 Economic Context for Sugar Confectionery
Chart 57 Real Gdp Growth 2021-2031
Chart 58 Inflation 2021-2031
Chart 59 Population 2021-2031
Chart 60 Population by Generation 2026
Chart 61 Consumer Context for Sugar Confectionery
Ice Cream in Jordan
Key Data Insights
Ice Cream Summary
Eisberg Expands Freezer Placements to Win Impulse Buyers
Chart 62 Demand Exists for Affordable Everyday Indulgence
Chart 63 Value Sales 2021-2031
Chart 64 Volume Sales 2021-2031
Chart 65 Value Sales by Category 2026
Eisberg to Continue Securing Freezer Access to Drive Impulse Purchases
Impulse Formats to Outpace Take-Home as Affordability Trumps Premium
Chart 66 Forecast Value Sales 2021-2031
Chart 67 Forecast Value Sales by Category 2026-2031
Eisberg Leverages Distribution to Reinforce Dominance
Chart 68 Company Shares 2026
Chart 69 Brand Shares 2026
Neighbourhood Stores Drive Impulse Sales through Freezer Access
Chart 70 Retail Channels 2021-2026
Chart 71 Economic Context for Ice Cream
Chart 72 Real Gdp Growth 2021-2031
Chart 73 Inflation 2021-2031
Chart 74 Consumer Context for Ice Cream
Chart 75 Population 2021-2031
Chart 76 Population by Generation 2026
Savoury Snacks in Jordan
Key Data Insights
Savoury Snacks Summary
Frequent Snacking and Entrenched Value Positioning Shape Consumer Choices
Chart 77 Mr. Chips Leads Value-Driven Snacking in Jordan
Salty Snacks Hold Dominance as Kettle-Cooked Chips Drive Premium Appeal
Chart 78 Value Sales 2021-2031
Chart 79 Volume Sales 2021-2031
Chart 80 Value Sales by Category 2026
Salty Snacks to Expand Dominance as Value Drives Long-Term Growth
Local Brands to Boost Affordability as Traditional Trade Sustains Reach
Chart 81 Forecast Value Sales 2021-2031
Chart 82 Forecast Value Sales by Category 2026-2031
Mr Chips Expands Range to Strengthen Leadership
Chart 83 Company Shares 2026
Chart 84 Brand Shares 2026
Small Local Grocers Anchor Everyday Snack Purchases with Convenience
Chart 85 Retail Channels 2021-2026
Chart 86 Economic Context for Savoury Snacks
Chart 87 Real Gdp Growth 2021-2031
Chart 88 Inflation 2021-2031
Chart 89 Consumer Context for Savoury Snacks
Chart 90 Population 2021-2031
Chart 91 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Jordan
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Affordability Drives Everyday Snacking as Price Sensitivity Rises
Chart 92 Canary Wafers Is a Popular Everyday Snack
Wafers and Sweet Biscuits Capture Demand for Value and Routine
Chart 93 Value Sales 2021-2031
Chart 94 Volume Sales 2021-2031
Chart 95 Value Sales by Category 2026
Local and Regional Brands to Drive Growth through Affordable Formats
Sweet Biscuits to Maintain Volume and Value Lead
Price Sensitivity and Routine Snacking to Shape Competitive Dynamics
Chart 96 Forecast Value Sales 2021-2031
Chart 97 Forecast Value Sales by Category 2026-2031
Canary Defends Lead as Value Drives Loyalty
Chart 98 Company Shares 2026
Chart 99 Brand Shares 2026
Neighbourhood Grocers and Small Shops Reinforce Value-Led Snacking
Quick-Commerce Platforms Support Steady Gains in E-Commerce Snacking
Chart 100 Retail Channels 2021-2026
Chart 101 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 102 Real Gdp Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 105 Population 2021-2031
Chart 106 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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