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2026 Developments
Snacks in Oman is set to achieve modest but resilient growth in 2026, outperforming neighbouring markets challenged by higher inflation and retail disruption. The environment is increasingly attractive due to stable consumer demand, minimal inflationary pressures, and robust retail activity, particularly as modern trade and e-commerce expand their reach. Local and regional brands are rapidly gaining ground, driven by consumer preference for products that align with cultural values, affordability, and health considerations, while global brands are losing prominence. Companies that tailor their offerings to local tastes, invest in digital channels, and prioritise innovation in health, packaging, and sourcing are best positioned to capture loyalty and drive sustained growth in an evolving, value-driven landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Oman?
- Which are the leading brands in Snacks in Oman?
- How are products distributed in Snacks in Oman?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Oman?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Oman
2026 Developments
Key Data Insights
Hypermax Leverages Local Values to Capture Retail Share
Chart 1 Frequent Hypermarket Discounts Drive Affordable Chocolate Consumption
Lulu Highlights Regional Snacks as Global Brands Lose Ground
Al Rifai and Ulker Build Loyalty through Cultural Relevance
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Local Brands to Drive Affordable Snacking and Value Growth
Savoury Snacks to Maintain Lead as Sweet Biscuits Accelerate
Talabat and Lulu to Expand Reach as Health and Price Reshape Choices
Chart 4 Forecast Value Sales 2021-2031
Chart 5 Forecast Value Sales by Category 2026-2031
Ali Shaihani and Mars Reinforce Leadership through Local Focus and Innovation
Chart 6 Company Shares 2026
Chart 7 Brand Shares 2026
Talabat and Hypermax Online Reshape Channel Growth with Digital Deals
Chart 8 Retail Channels 2021-2026
Chart 9 Economic Context for Snacks
Chart 10 Real Gdp Growth 2021-2031
Chart 11 Inflation 2021-2031
Chart 12 Consumer Context for Snacks
Chart 13 Population 2021-2031
Chart 14 Population by Generation 2026
Chocolate Confectionery in Oman
Key Data Insights
Chocolate Confectionery Summary
Lulu Hypermarket Leverages Discounts to Boost Affordable Chocolate Sales
Chart 15 Frequent Hypermarket Discounts Drive Affordable Chocolate Consumption
Countlines Drive Family Sharing and Impulse Buying in Stores
Chart 16 Value Sales 2021-2031
Chart 17 Volume Sales 2021-2031
Chart 18 Value Sales by Category 2026
Artisanal Brands to Elevate Local Flavours as E-Commerce Drives Impulse Buying
Countlines to Sustain Lead as Chocolate Pouches and Bags See Strong Growth
Chart 19 Forecast Value Sales 2021-2031
Chart 20 Forecast Value Sales by Category 2026-2031
Tiffany and Ulker Attract Families with Affordable Sharing Packs
Chart 21 Company Shares 2026
Chart 22 Brand Shares 2026
Hypermarkets Leverage Impulse Placement to Drive Hypermarket Sales
E-Commerce Sees Growth with Uptick in Rapid Online Delivery
Chart 23 Retail Channels 2021-2026
Chart 24 Economic Context for Chocolate Confectionery
Chart 25 Real Gdp Growth 2021-2031
Chart 26 Inflation 2021-2031
Chart 27 Consumer Context for Chocolate Confectionery
Chart 28 Population 2021-2031
Chart 29 Population by Generation 2026
Gum in Oman
Key Data Insights
Gum Summary
Orbit Retains Everyday Relevance with Oral Care-Led Value Packs
Chart 30 Affordability Drives Gum Sales
Chart 31 Value Sales 2021-2031
Chart 32 Volume Sales 2021-2031
Chart 33 Value Sales by Category 2026
Health-Focused Brands to Attract Young Professionals with Oral Care Claims
Impulse-Driven Micro-Packs and Local Flavours to Boost Value Growth
Chart 34 Forecast Value Sales 2021-2031
Chart 35 Forecast Value Sales by Category 2026-2031
Legacy Brands Leverage Trust and Visibility to Sustain Leadership
Chart 36 Company Shares 2026
Chart 37 Brand Shares 2026
Hypermarkets Drive Growth through Digital Innovation and Impulse Tactics
Chart 38 Retail Channels 2021-2026
Chart 39 Economic Context for Gum
Chart 40 Real Gdp Growth 2021-2031
Chart 41 Inflation 2021-2031
Chart 42 Consumer Context for Gum
Chart 43 Population 2021-2031
Chart 44 Population by Generation 2026
Sugar Confectionery in Oman
Key Data Insights
Sugar Confectionery Summary
Brands Drive Everyday Snacking with Value-Focused Innovations
Chart 45 Sugar Confectionery Shifts toward Everyday Consumption
Boiled Sweets Lead Everyday Consumption as Chewy Candies Accelerate
Chart 46 Value Sales 2021-2031
Chart 47 Volume Sales 2021-2031
Chart 48 Value Sales by Category 2026
Multi-Pack Promotions and Gifting Formats to Fuel Resilient Demand
Boiled Sweets to Sustain Volume Leadership as Chewy Candies Accelerate with Added Value
Chart 49 Forecast Value Sales 2021-2031
Chart 50 Forecast Value Sales by Category 2026-2031
Mondelez and Mars Secure Consumer Loyalty with Portfolio Strength
Chart 51 Company Shares 2026
Chart 52 Brand Shares 2026
Hypermarkets Drives Retail Transformation with Digital Innovation and Promotions
Chart 53 Retail Channels 2021-2026
Chart 54 Economic Context for Sugar Confectionery
Chart 55 Real Gdp Growth 2021-2031
Chart 56 Inflation 2021-2031
Chart 57 Consumer Context for Sugar Confectionery
Chart 58 Population 2021-2031
Chart 59 Population by Generation 2026
Ice Cream in Oman
Key Data Insights
Ice Cream Summary
Value Packs Drive Price Competition and Reshape Shopper Habits
Chart 60 Consumer Behaviour Shifts Towards Affordability
Mazoon Leverages Digital Insights to Boost Single-Serve Innovation
Retailers Anchor Shopper Expectations with Deep Price Promotions
Chart 61 Value Sales 2021-2031
Chart 62 Volume Sales 2021-2031
Chart 63 Value Sales by Category 2026
Multi-Pack Formats to Gain Shelf Space as Shoppers Prioritise Value
Single-Serve Impulse Options to Show Volume Growth
Local Flavour Launches and Festive Packs to Drive Brand Relevance
Chart 64 Forecast Value Sales 2021-2031
Chart 65 Forecast Value Sales by Category 2026-2031
London Dairy and Igloo Sustain Leadership as Local Rivals Advance
Chart 66 Company Shares 2026
Chart 67 Brand Shares 2026
Hypermarkets and Supermarkets Leverage Digital Tools to Boost Visibility
Chart 68 Retail Channels 2021-2026
Chart 69 Economic Context for Ice Cream
Chart 70 Real Gdp Growth 2021-2031
Chart 71 Inflation 2021-2031
Chart 72 Consumer Context for Ice Cream
Chart 73 Population 2021-2031
Chart 74 Population by Generation 2026
Savoury Snacks in Oman
Key Data Insights
Savoury Snacks Summary
Local Brands Maintain Volume Leadership with Value Focus
Multipack Salty Snacks Drive Everyday Consumption and Volume Gains
Chart 75 Microwave Popcorn as an Everyday Snack
Chart 76 Value Sales 2021-2031
Chart 77 Volume Sales 2021-2031
Chart 78 Value Sales by Category 2026
Local Players to Deepen Loyalty with Affordable Formats
Salty Snacks to Maintain Lead as Brands Focus on Price-Sensitivity
Chart 79 Forecast Value Sales 2021-2031
Chart 80 Forecast Value Sales by Category 2026-2031
Ali Shaihani Accelerates Share Gains as Pepsico Declines
Chart 81 Company Shares 2026
Chart 82 Brand Shares 2026
Hypermarkets Leverage Digital Tools to Drive Channel Growth
Quick-Commerce Apps Accelerate Growth with Personalised Snack Bundles
Chart 83 Retail Channels 2021-2026
Chart 84 Economic Context for Savoury Snacks
Chart 85 Real Gdp Growth 2021-2031
Chart 86 Inflation 2021-2031
Chart 87 Consumer Context for Savoury Snacks
Chart 88 Population 2021-2031
Chart 89 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Oman
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Nabil Leverages Affordability to Boost Multipack Sales and Local Sourcing
Chart 90 Nabil Oman Date Bar Uses Local Dates
Sweet Biscuits Remain Dominant Due to Familiarity and Value
Chart 91 Value Sales 2021-2031
Chart 92 Volume Sales 2021-2031
Chart 93 Value Sales by Category 2026
Social Media Campaigns and Value Packs to Drive Family Snacking Choices
Younger Shoppers and Digital Platforms to Fuel Demand for Healthier Snacks
Chart 94 Forecast Value Sales 2021-2031
Chart 95 Forecast Value Sales by Category 2026-2031
Britannia Sustains Leadership as Share Slips Amid Steady Rivals
Chart 96 Company Shares 2026
Chart 97 Brand Shares 2026
Modern Retail Leverages Digital Tools to Boost Combined Leadership
Chart 98 Retail Channels 2021-2026
Chart 99 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 100 Real Gdp Growth 2021-2031
Chart 101 Inflation 2021-2031
Chart 102 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 103 Population 2021-2031
Chart 104 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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