2026 Developments
Snacks in Canada are expected to display robust growth in 2026, reaching CAD19.7 billion in retail sales, driven largely by pricing adjustments and innovation in both flavour and format despite subdued volume trends. The environment is highly attractive due to its resilience against cost-of-living pressures, as evidenced by a 4% annual increase in value and a projected CAGR of 4% through 2031, sustained by the dominance of savoury snacks and the rising importance of affordability, health claims and digital engagement. Successful strategies now require rapid response to emerging trends, enhanced use of digital marketing and a clear focus on value, with leading players leveraging multipacks, promotions and private-label expansion, while challenger brands find opportunities in health-forward launches and experiential snacking. The dynamic between established brands and newer entrants is intensifying, as investment in better-for-you snacks and digital-first product launches accelerates, making adaptability and data-driven decision making essential for capturing growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Canada?
- Which are the leading brands in Snacks in Canada?
- How are products distributed in Snacks in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Canada
2026 Developments
Key Data Insights
Lindt Accelerates Trend-Led Launches to Fuel Trial and Engagement
Savoury Formats Shine as Value Strategies Shape Growth
Chapman’S Leverages Digital Discounts to Drive Repeat Purchases
Brands Adapt Pricing and Health Claims to Sustain Demand
Digital-First Launches and Nutrition Claims Influence Consumer Loyalty
Pepsico Sustains Brand Dominance as Emerging Players Gain Ground
Supermarkets Maintain Lead Amid Growing Consumer Desire for Convenience
Online Shopping Gains Ground with Planned and Niche Snack Purchases
Lindt Drives Viral Engagement with Trend-Led Launches
Chapman’S Boosts Repeat Purchases through Value-Led Innovation
Oreo and Hardbite Use Experiential Launches to Expand Appeal
Chocolate Confectionery in Canada
Key Data Insights
Chocolate Confectionery Summary
Lindt Drives Viral Trends to Boost Premium Sales and Engagement
Occasion-Based Gifting Sustains Boxed Assortments and Premium Formats
Seasonal Chocolate Leverages Event-Driven Launches for Steady Value Gains
Premiumisation Strategies Require New Balance as Price Risks Rise
Seasonal Innovation and Viral Trends Boost Event-Led Demand
Health-Driven Innovation and Affordability Shape the Path Forward
Nestlé and Hershey Defend Share through Portfolio Innovation
Small Local Grocers Lead Sales, While Convenience Stores Capture Growth
Amazon and Instacart Drive Online Convenience, but Face Limits From Impulse Demand
Lindt Captures Viral Flavour Demand to Drive Premiumisation
Awake Attracts Younger Consumers with Functional Chocolate Launches
Rising Prices Prompt Innovation in Formats and Occasions
Gum in Canada
Key Data Insights
Gum Summary
Excel Leverages Event Partnerships to Revitalise Impulse Buying
New Smart Gum Signals Shift to Science-Backed Innovation
New Smart Gum Redefines Usage with Science-Backed Benefits
Trident and Excel Build Loyalty through Digital Engagement and Impulse Strategies
Functional Innovation and Health Focus Support Value-Led Growth
The Pur Co Leverages Aspartame-Free Innovation to Accelerate Share Gains
Forecourt Retailers Boost Impulse Sales with Affordable Options
Retail E-Commerce Accelerates as Consumers Seek Convenience
Excel Boosts Youth Engagement with Experience-Led Campaigns
New Smart Gum Introduces Science-Backed Oral Health Innovation
Pur Grows Share by Targeting Youth with Aspartame-Free Launches
Sugar Confectionery in Canada
Key Data Insights
Sugar Confectionery Summary
Frank’S Redhot and Sour Patch Kids Reshape Festive Shopping Habits
Chewy Candies and Gummies Thrive as Value and Novelty Drive Appeal
Chewy Candies and Gummies Maintain Appeal as Health and Price Concerns Shift Demand
Brands Prioritise Health-Driven Innovation and Digital Engagement
Cadbury Adams Leverages Portfolio Breadth as Smaller Brands Accelerate Growth
Small Local Grocers and Discounters Fuel Impulse Buying
Retail E-Commerce Accelerates as Consumers Seek Variety and Convenience
Frank’S Redhot and Sour Patch Kids Ignite Impulse-Led Innovation
Ganong Bros and Procter & Gamble Accelerate Growth through Focused Innovation
Ice Cream in Canada
Key Data Insights
Ice Cream Summary
Value-Led Innovation Helps to Counter Economic Pressures
Bulk Take-Home Formats Dominate as Households Prioritise Value
Plant-Based Launches Capture New Demand
Health and Flavour Options to Drive Value
Multipacks and Limited-Edition Launches Counter Flat Volume Growth
Consumer Spending Power and Health Trends Reshape Purchasing Behaviour
Nestlé and Magnum Retain Leadership as Health-Driven Brands Gain Ground
Supermarkets Sustain Their Value as the Leading Channel
Convenience Retailers Retain Their Relevance for Ice Cream Purchases
Online Platforms Accelerate Channel Diversification and Consumer Reach
Chapman’S Leverages Nostalgia and Events to Boost Trial
Chapman’S Delivers Value with Promotions and Bulk Formats
Halo Top and Mapleton Capture Growth through Health and Novelty
Savoury Snacks in Canada
Key Data Insights
Savoury Snacks Summary
Meat Snacks Leverage Health Trends to Accelerate Value Gains
Ruffles Captures Attention as Flavour-Led Launches Drive Excitement
Protein-Rich Formats and Meal Replacement Boost Functional Snacking
Gen Z and Global Events Drive New Flavour Launches
Meat Snacks Outperform as High-Protein Demand Accelerates Innovation
Ai-Powered Insights and Pricing Strategy Define Competitive Advantage
Frito-Lay Canada Leverages Innovation as Health-Led Challengers Gain Ground
Hain Celestial Divestment to Snackruptors Intensifies Health-Focused Rivalry
Grocery Retailers Secure Dominance through Broad Assortments and Footfall
Convenience and Vending Respond to On-The-Go and Healthy Snacking
Amazon and Delivery Services Drive Planned Bulk Snacking Online
Ruffles and Hardbite Accelerate Flavour Launches to Capture Younger Shoppers
Meat Snacks and Protein-Rich Options Gain Momentum as Meal Replacements
Snackruptors Acquisition and Channel Shifts Intensify Competition
Sweet Biscuits, Snack Bars and Fruit Snacks in Canada
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Changing Eating Behaviours Impact Volume Sales
Consumers Experience Ongoing Pressure From Rising Prices
Mondelez Leverages Cultural Partnerships to Sustain Relevance
Rising Input Costs Drive Pricing Strategies as Brands Prioritise Value
Functional Snacking and Regulatory Shifts Reshape Product Innovation
General Mills and Mondelez Defend Their Lead as Health-Driven Brands Gain Share
Supermarkets Retain Shopper Loyalty as Health Specialists Accelerate
Retail E-Commerce Continues to Gain Traction
Mondelez and Iqbar Shift Demand with Innovation and Partnerships
Rxbar Gains Share through Transparency and Lifestyle Marketing
Cost Pressures and Consumer Shifts Drive Strategic Reformulation
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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