Editor's Choice
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Howard Telford
The Future of Mindful Drinking in Modern Markets
15 Jan 25This panel discussion featuring Euromonitor International’s alcoholic drinks industry manager, Spiros Malandrakis, delves into the rapid rise and transformative potential of the "non and low" alcohol beverage category. Whether you're a consumer, brand, or industry professional, this video offers valuable insights into the future of non-alcoholic beverages.
Spiros Malandrakis
RTDs: A Cocktail of Disruption and Change
31 Oct 24The RTD (ready-to-drink) segment, encompassing everything from wine coolers to alcopops to hard seltzers, is redefining the alcoholic beverage industry with rapid growth and constant evolution. As Spiros Malandrakis, Head of Alcoholic Drinks at Euromonitor International, highlights, RTDs surpass traditional category boundaries and represent an ever-evolving trend.
Spiros Malandrakis
Top Innovation Trends in Hot Drinks
29 Jul 24In 2024, consumers are stressed. Hot drinks companies are responding in different ways. Watch our video to understand the three key innovation trends that are shaping the hot drinks market.
Euromonitor International
Mindful Drinking: No/Lo Comes of Age
20 Nov 23Functionality cues are increasingly replacing simplistic dealcoholisation approaches, and botanical alchemy and molecular experimentation with new ingredients are making the no/lo landscape one of the most innovative and exciting in the alcohol ecosystem. It is here to stay.
Spiros Malandrakis
Using the Soft Drinks Price Tracker to Explore Pricing Dynamics: Spotlight on Coca-Cola in Brazil
5 Aug 22Euromonitor International has launched its latest dashboard: the Soft Drinks Price Tracker. With unit price inflation still top of mind for suppliers and retailers across the global beverages industry, the Price Tracker dashboard allows subscribers to monitor product price movements, and assortment and pack size pricing strategies across categories and brands in the online channel.
Howard Telford