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Article

Chart of the Month: Loyalty Stickiness, The Habit Advantage That Defines Category Leaders

14 Jul 26

Euromonitor’s loyalty stickiness ratio shifts loyalty from intention to behaviour, capturing how often monthly users return on a daily basis. Our latest Chart of the Month benchmarks customer stickiness and looks at the top three industry leaders.

Rocio Franco

Rocio Franco

Article

Finovate Shows how AI and Technology are Growing Financial Services

19 Jun 26

Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.

Kendrick Sands

Kendrick Sands

Article

The Changing Economics of Loyalty Programmes

29 May 26

Traditional loyalty KPIs are losing relevance. Metrics such as enrolment rates, breakage and points liabilities increasingly fail to show whether a programme is truly effective. They capture activity, not impact. What now matters is whether loyalty schemes measurably change customer behaviour.

Nadejda Popova

Nadejda Popova

Webinar

New loyalty engines: Who drives choice?

12 May 26 | GMT: 03:00 PM

Explore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled loyalty strategies for the future.

Euromonitor International

Euromonitor International

Article

The Loyalty Edge: How UK Grocers Win Repeat Customers

31 Mar 26

The UK grocery retail landscape has become increasingly defined by the prominence of member-only pricing, as retailers seek to deepen loyalty participation and reinforce perceptions of value amid a highly constrained macroeconomic backdrop marked by the rising cost of living and skyrocketing energy prices.

Nadejda Popova

Nadejda Popova

Article

Understanding Cross‑Country Loyalty Dynamics in the Airline Industry

23 Mar 26

Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.

Jared Conway

Jared Conway

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