Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

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Article

Drinks at the National Restaurant Association Show - Key Takeaways

29 May 26

Euromonitor International attended the 2026 National Restaurant Association Show in Chicago this May. One of the big headlines was the sheer number of vendors looking to bring their AI-based restaurant solutions to kitchens. From menu automation to delivery planning, and even voice-operated vending solutions, AI was everywhere.

Ryan Tuttle

Ryan Tuttle

Article

Top Five Trends Shaping the Hot Drinks Industry in 2026

5 May 26

The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth

Tristan Höver

Tristan Höver

Article

Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia

5 Feb 26

Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.

Icey Huang

Icey Huang

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Karine Dussimon

Karine Dussimon

Article

Gen Z Redefines Coffee and Tea Culture

9 Oct 25

In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

Nathanael Lim

Nathanael Lim

Article

How New Product Pricing Impacts Staying Power

7 Oct 25

Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

Jared Conway

Jared Conway