Competitive Landscape
Mars Wrigley Accelerates Brand Investment to Widen Lead over Rivals
The gum landscape in the US remains highly concentrated, with Mars Wrigley Confectionery set to hold a commanding 55% value share in 2026, followed by Perfetti Van Melle USA Inc at 23% and The Hershey Co at 11%. Over the review period, Mars Wrigley consistently increased its share, rising from 52% in 2021, reflecting a steady consolidation of leadership.
Functional Gum Launches Target New Occasions and Energise Demand
Notable product innovation in 2026 has centred on the emergence of functional and energy gums, reflecting a broader trend towards specific benefits and targeted marketing. Neuro has introduced its energy gum in Walmart locations across the Western US, featuring caffeine, B vitamins and L-theanine, and specifically marketed for mental clarity.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in USA?
- Which are the leading brands in Gum in USA?
- How are products distributed in Gum in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in the US - Category analysis
Key Data Insights
Gum Summary
Inflation and Shifting Habits: the Divergent Performance of Us Gum
Chewing Gum Sustains Leadership as Innovation Targets Value Seekers
5 Gum Evolution Delivers Experience-Led Flavour Innovation
Value Growth and Premiumisation Amidst Stagnant Volumes
Supply Chain Vulnerabilities and Import Reliance
Functional Innovation to Be Driven by Glp-1 Medications
Mars Wrigley Accelerates Brand Investment to Widen Lead over Rivals
Functional Gum Launches Target New Occasions and Energise Demand
Hypermarkets Defend Leading Position as Impulse Shifts Persist
Retail E-Commerce Accelerates as Frictionless Buying Reshapes Habits
The Shift Towards Purposeful and Benefit-Led Consumption
Energy and Wellness Formulations Enter the Mainstream
Competitive Restructuring and the Middle-Tier Squeeze
Snacks in the US - Industry Overview
2026 Developments
Key Data Insights
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Rxbar Leverages Functionality to Capture Premium Spending
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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