Competitive Landscape
The Pur Co Leverages Aspartame-Free Innovation to Accelerate Share Gains
Gum in Canada is highly concentrated, with Perfetti Van Melle Canada Ltd and Mars Wrigley Confectionery Canada together accounting for 83% of retail value share in 2026. Perfetti Van Melle Canada and Mars Wrigley Confectionery Canada each hold a share of 41%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Canada?
- Which are the leading brands in Gum in Canada?
- How are products distributed in Gum in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Canada - Category analysis
Key Data Insights
Gum Summary
Excel Leverages Event Partnerships to Revitalise Impulse Buying
New Smart Gum Signals Shift to Science-Backed Innovation
New Smart Gum Redefines Usage with Science-Backed Benefits
Trident and Excel Build Loyalty through Digital Engagement and Impulse Strategies
Functional Innovation and Health Focus Support Value-Led Growth
The Pur Co Leverages Aspartame-Free Innovation to Accelerate Share Gains
Forecourt Retailers Boost Impulse Sales with Affordable Options
Retail E-Commerce Accelerates as Consumers Seek Convenience
Excel Boosts Youth Engagement with Experience-Led Campaigns
New Smart Gum Introduces Science-Backed Oral Health Innovation
Pur Grows Share by Targeting Youth with Aspartame-Free Launches
Snacks in Canada - Industry Overview
2026 Developments
Key Data Insights
Lindt Accelerates Trend-Led Launches to Fuel Trial and Engagement
Savoury Formats Shine as Value Strategies Shape Growth
Chapman’S Leverages Digital Discounts to Drive Repeat Purchases
Brands Adapt Pricing and Health Claims to Sustain Demand
Digital-First Launches and Nutrition Claims Influence Consumer Loyalty
Pepsico Sustains Brand Dominance as Emerging Players Gain Ground
Supermarkets Maintain Lead Amid Growing Consumer Desire for Convenience
Online Shopping Gains Ground with Planned and Niche Snack Purchases
Lindt Drives Viral Engagement with Trend-Led Launches
Chapman’S Boosts Repeat Purchases through Value-Led Innovation
Oreo and Hardbite Use Experiential Launches to Expand Appeal
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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