Competitive Landscape
Perfetti Van Melle France Sas Continues to Lead as Milliways Gains Entry
Gum in France is highly concentrated in 2026. Perfetti Van Melle France SAS is set to hold a 36% share, closely followed by Wrigley France SNC at 33%.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in France?
- Which are the leading brands in Gum in France?
- How are products distributed in Gum in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in France - Category analysis
Key Data Insights
Gum Summary
Eco-Conscious Consumers Accelerate Clean Label Innovation Uptake
Chewing Gum Sustains Lead as Price Declines Boost Impulse Purchases
Smaller Brands Expand Functional Gum Offerings as Multinationals Stall
Functional and Sustainable Innovations Reshape Consumer Expectations and Brand Partnerships
Perfetti Van Melle France Sas Continues to Lead as Milliways Gains Entry
Hypermarkets and Supermarkets Secure Top Impulse Sales through Till Visibility
In-Store Immediacy Limits Online Sales Despite Wider E-Commerce Adoption
Milliways Introduces Plastic-Free Gum to Challenge Established Players
Functional Ingredients and Sustainability Shape the Future of Product Development
Snacks in France - Industry Overview
2026 Developments
Key Data Insights
Functional, Hybrid Snacking Expands Snacking Opportunities
Chocolate Confectionery Leads through Reshaped Affordability Strategies
Local French Flavours Rise in Demand as Imported Innovations Gain Ground
Cross-Category Fusion and Multifunctionality to Boost Snacks Growth
Functionality to Sets a New Standard in Savoury Snacking
Sustainable Packaging and Plant-Based Innovation to Reshape Purchase Decisions
Mondelez France Sas and Ferrero France Sa Maintain Lead as Artisanal Players Gain Momentum
Challengers Rise as Industry Leaders Consolidate Power
Grocery Retailers Retain Snacks Distribution Lead
Impulse-Driven Snacks Still Shop the Aisle, Limiting E-Commerce Growth
Lindt and Haribo Factory Outlets Fuel Loyalty and Experimentation
Côte D’Or and Lotus Biscoff Drive Everyday Snacking Occasions
Le Chocolat Des Français Redefines Indulgence with Affordable Mini Bars
Snack Innovation Surge as Magnum, Kinder and Franui Aim to Grow Consumer Appeal
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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