Competitive Landscape
Lotte Leverages Health Positioning to Reinforce Leadership
Gum in Japan remains highly concentrated, with Lotte Co Ltd commanding a 60% value share in 2026, followed by Mondelez Japan Ltd at 24%. The combined share of these two companies is 84%, while all other manufacturers, including Marukawa Confectionery Co Ltd and Ezaki Glico Co Ltd, each hold less than 2% of value share.
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Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Japan?
- Which are the leading brands in Gum in Japan?
- How are products distributed in Gum in Japan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Japan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Japan - Category analysis
Key Data Insights
Gum Summary
Chewing Gum Leads Sales as Overall Volume Declines
Clorets Leverages Sensory Refreshment to Regain Consumer Attention
Lotte and Mondelez Pivot to Health Benefits and Targeted Innovation
Functional Claims and Nostalgia-Led Launches Reshape Consumer Engagement
Lotte Leverages Health Positioning to Reinforce Leadership
Supermarkets Outpace Convenience Stores by Leveraging Price Advantage
E-Commerce Grows Steadily as Physical Retail Retains Dominance
Clorets Drives Consumer Trial with Large-Format Gum Innovation
Lotte and Mondelez Reinforce Leadership through Targeted Strategies
Snacks in Japan - Industry Overview
2026 Developments
Key Data Insights
Familymart Drives Demand for Visible Value through Volume-Led Promotions
Meiji Leverages Co-Creation to Blend Nostalgia with Novelty
Familymart Challenges Shrinkflation with Anniversary Offer
Meiji and Familymart Blend Trust with Value-Focused Innovation
Lotte and Calbee Sustain Lead with Brand Trust and Value
Supermarkets Capture Price-Driven Shoppers
E-Commerce Expansion Lags as Shoppers Favour In-Store Purchasing
Familymart Responds to Price Pressures with Quantity-Led Value
Meiji Transforms Trusted Brands with Consumer-Led Co-Creation
Lotte and Calbee Sustain Leadership through Adaptive Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
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