Competitive Landscape
Leading Companies Resist Challenger Gains as Sustainability Attracts New Consumers
Gum in Sweden is expected to remain highly concentrated, with Mars Sverige AB holding a leading 74% share in 2026, far ahead of the next largest competitor, Arvid Nordquist HAB, which holds 17%. Both Mars Sverige and Arvid Nordquist have faced incremental pressure from smaller, innovative entrants.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Gum industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gum in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gum in Sweden?
- Which are the leading brands in Gum in Sweden?
- How are products distributed in Gum in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Gum?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Gum in Sweden - Category analysis
Key Data Insights
Gum Summary
Sugar-Free Innovation and Functional Repositioning Sustain Gum Growth in Sweden
Keep Gum Partners with Locker Room Talk to Drive Responsible Habits
Chew Folk and Zinq Set to Drive Functional Claims to Offset Declining Volume
True Gum Accelerates Natural and Plastic-Free Adoption among Younger Shoppers
Multipacks and Routine-Based Positioning Anticipated to Help Stabilise Frequency of Use
Leading Companies Resist Challenger Gains as Sustainability Attracts New Consumers
Supermarkets Retain Leadership as Multipacks and Bottles Drive Everyday Purchases
Online Grocery Platforms Gain Ground as Planned Purchases Move Online
Snacks in Sweden - Industry Overview
2026 Developments
Key Data Insights
Value Growth Masks Cautious Consumer Spending as Affordability Defines Sweden's Snacks
Affordability Pressures Reshape Purchasing Behaviour as Chocolate Confectionery Retains Lead
Insight-Driven Innovation and Health-Indulgence Hybrids Intensify Competition across Snacks
Retailers Projected to Intensify Focus on Promotions to Offset Rising Prices
Health-Focused Brands Set to Diversify Ranges to Capture Wellness Demand
Bold Flavours and Layered Textures Expected to Attract Experience-Driven Shoppers
Leading Companies Sustain Positions through Strong Product Portfolios and Wide Distribution
Flavour-Driven Innovation and Health-Indulgence Positioning Fuel Famora Foods' Growth
Supermarkets Anchor Everyday Snack Purchases as Hypermarkets Follow
Costco Wholesale Drives Warehouse Clubs' Momentum for Bulk Snack Buying
Retail E-Commerce Supports Planned Purchases but Lags Impulse Snack Sales
Ica Leverages Value-Focused Multipacks to Challenge Branded Rivals
Dave and Jon’S Expands with Bold Flavours to Capture Health-Conscious Snackers
Country Reports Disclaimer
The following categories and subcategories are included:
Gum
- Bubble Gum
- Chewing Gum
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gum research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!