Editor's Choice
From Planet to People: Consumers Still Care about Sustainability
17 Jul 26In a world where market volatility, budget pressure and geopolitical shocks have become everyday reality consumers have to navigate, FMCG boardrooms are asking the same question: do consumers still care about sustainability? The data says yes.
Jorge Zuniga
Chart of the Month: Beyond the Baseline – The Rise of Outcome-Based Sustainability Claims
30 Jun 26Global sustainability sales reached USD886 billion in 2025, yet value creation is becoming increasingly selective. Our latest Chart of the Month looks at why sustainability communication is being reshaped and what it takes to stand out in an increasingly scrutinised marketplace.
Jorge Zuniga
Key Trends Shaping Sustainability Communication in 2026
6 May 26Sustainable products hit USD886 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.
Jorge Zuniga
Geopolitical Shocks Reshaping FMCG Packaging Strategy
15 Apr 26The packaging industry confronts significant margin pressure, especially plastics, where most production costs tie directly to petrochemical feedstocks. Energy volatility is also hitting energy-intensive materials like glass and aluminium, forcing FMCG players to execute strategies like downsizing and lightweighting to defend margins. While cost reduction is the main motivator, environmental benefits are a welcome secondary outcome, opening space to recalculate material economics and accelerate the shift towards sustainable packaging.
Jorge Zuniga
What Is Your Packaging Really Telling Consumers?
1 Apr 26As regulations tighten, circularity expectations intensify and greenwashing scrutiny increases, packaging has transformed from a design consideration to a frontline credibility test for brand sustainability strategies.
Jorge Zuniga
How FMCG Brands Turn Sustainability Strategies into Growth
24 Feb 26Sustainability has shifted from an optional extra to a meaningful source of growth, resilience and trust. Leading brands are responding by reshaping how they design, source and communicate.
Jorge Zuniga