Editor's Choice
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery
17 Mar 26Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Rabia Yasmeen
Generative AI is Revolutionising the Digital Shopper Journey
28 Jan 26As GenAI surges in popularity, more consumers are utilising GenAI platforms in place of traditional search engines when searching for products and services to buy online. Thanks to advancements in in-chat payments, consumers are also increasingly conducting transactions directly within GenAI platforms. These developments are forcing brands and retailers to embrace GenAI to an unprecedented degree, powering an extraordinary transformation in digital commerce.
Bob Hoyler
AI: A Turning Point in Global Travel
11 Dec 25WTM 2025 in London is one of the travel industry's largest annual trade events and this year, AI was on full display. AI is travel's next major turning point and it is supporting USD1.4 trillion in new travel spending over the coming five years.
Stephen Dutton
From Search to Searchless Discovery: Competing for Visibility in AI-Led Commerce
4 Dec 25Digital commerce is undergoing a seismic shift as generative AI-powered search and emerging “agentic” commerce become new gateways between consumers and brands.
Rabia Yasmeen
The Insight Gap in E-Commerce: Transforming Data into Strategic Foresight
27 Oct 25Leading FMCG companies are doubling down on e-commerce. Why are some players ahead of the curve while others fall behind? A core reason: the insight gap.
Rabia Yasmeen