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2025 Developments
After seeing a decline in 2024, home and garden in the UK saw a notable upturn in 2025, reaching GBP39,234 million in retail value with 2% current value growth, demonstrating resilience in the face of persistent cost pressures and inflation. Attractiveness is underpinned by the capacity to engage both value-focused and premium-seeking consumers, driven by polarised spending behaviour, robust demand for accessible home furnishings, and accelerated interest in multifunctional outdoor spaces. Brands seeking to capture growth should align their strategies to the clear value and premium split, invest in omnichannel innovation, and ensure sustainability credentials are both credible and visible, as regulatory and consumer expectations continue to rise. The ability to differentiate through private label agility, expanded digital infrastructure, and cross-category project selling is essential to stand out in a fragmented competitive landscape where no single player holds a double-digit share and mid-tier offerings are increasingly under pressure.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in United Kingdom?
- Which are the leading brands in Home and Garden in United Kingdom?
- How are products distributed in Home and Garden in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in the United Kingdom
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Home and Garden
Retailers Reshape Value and Premium Spending Patterns
Home Furnishings Dominates Spending as Urban Living Lifts Demand
Gardening Sees Dynamism, with Westland Accelerating Adoption of Peat-Free Compost
Chart 2 Westland New Horizon Leads the Uk's Shift to Peat-Free Compost
Chart 3 Value Sales 2020-2030
Chart 4 Value Sales by Category 2025
Retailers Will Embrace Omnichannel Innovation to Capture Hybrid Shoppers
Flexible Living Solutions to Drive Demand for Multifunctional Products
Brands Expected to Adapt to Polarised Demand with Tailored Support and Sustainable Innovation
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Private Label and Ikea Defend Lead as Value Shapes Spending
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Offline Continues to Dominate as Consumers Value Tactile Experiences
Retail E-Commerce Growth Driven by Innovation and Convenience
Chart 9 Retail Channels 2020-2025
Shifting Consumer Priorities Towards Wellness and Digital Integration
Breakthroughs in Automated Systems and Wellness-Centric Furnishings
Transforming Revenue Models and Supply Chain Agility
Chart 10 Economic Context for Home and Garden
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Home and Garden
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Home Improvement in the United Kingdom
Key Data Insights
Home Improvement Summary
Chart 17 Key Industry Trends for Home Improvement
Kingfisher and B&Q Adapt Ranges to Maintain Demand Resilience
The Increase in Diy Drives Sales of Power Tools, Especially Those with Single-Battery Ecosystems
Wickes and B&Q Drive Trust through Quality Assurance and Sustainability
Chart 18 Value Sales 2020-2030
Chart 19 Value Sales by Category 2025
Cordless Power Tool Brands to Accelerate Growth with Battery-Platform Innovation
Retailers to Prioritise Eco Certification and Traceability to Win Buyer Trust
Chart 20 Forecast Value Sales 2020-2030
Chart 21 Forecast Value Sales by Category 2025-2030
Private Label Increases Its Share as Value Drives Resilience
Chart 22 Company Shares 2025
Chart 23 Brand Shares 2025
Home Products Specialists Drive Omnichannel Retailing with Hybrid Fulfilment
Retail E-Commerce Accelerates Share with Fast Delivery and Digital Tools
Chart 24 Retail Channels 2020-2025
Strategic Expansion of Private Label and Value Products
Verifiable Sustainability and Eco-Centric Product Development
Chart 25 Kohler Mira Competes on Water and Energy Savings, Using up to 85% Less Water
Cordless Ecosystems and Digital Integration Accelerate Purchasing
Chart 26 Economic Context for Home Improvement
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Home Improvement
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Gardening in the United Kingdom
Key Data Insights
Gardening Summary
Chart 33 Key Industry Trends for Gardening
Acceleration of Peat-Free Reformulation Drives Environmental Transformation
Chart 34 Westland New Horizon Leads the Uk's Shift to Peat-Free Compost
Players Respond to Compact Space Demand with Pots and Planters
Hozelock Bundles Connected Irrigation with Climate-Resilient Advice to Meet Water Challenges
Chart 35 Hozelock Brings Connected, Water-Efficient Irrigation to the Mainstream
Chart 36 Value Sales 2020-2030
Chart 37 Value Sales by Category 2025
Sustained Dynamism Expected as New Consumer Groups Drive Demand, Especially in Urban Areas
The Rise of Cordless Tools and Smart Irrigation for Flexible Living
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Forecast Value Sales by Category 2025-2030
Westland Strengthens Its Lead While Private Label Important for Essentials
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Home Products Specialists Strengthens Lead through Omnichannel Innovation
Retail E-Commerce Expands Reach as Replenishment and Discovery Accelerate
Garden Centres Drive Experiential Retail and Community Engagement
Chart 42 Retail Channels 2020-2025
Environmental Pressures and Urban Living Reshape Product Development
Pioneering Solutions in Growing Media and Smart Irrigation
Strategic Shifts Drive Value Expansion and Brand Loyalty
Chart 43 Suttons Expands Dedicated Small-Space and Container Gardening Ranges
Chart 44 Economic Context for Gardening
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Gardening
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Homewares in the United Kingdom
Key Data Insights
Homewares Summary
Chart 51 Key Industry Trends for Homewares
A Return to Growth, with Players Balancing the Value and Premium Segments
Ikea and John Lewis Elevate In-Store Experiences to Drive Sales
Chart 52 Ikea's Oxford Street Flagship Opening Shows the Retailer Still Drives Homewares Purchases
Second-Hand Homewares Go Mainstream and Players Respond
Chart 53 Vinted Expands into Home and Takes Resale beyond Fashion
Chart 54 Value Sales 2020-2030
Chart 55 Value Sales by Category 2025
Retailers Will Integrate Digital and Physical Channels to Secure Trust and Sales
Urban Consumers to Drive Demand for Compact and Multifunctional Designs
Resale and Circularity Set to Gain Traction as Sustainability Becomes Non-Negotiable
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Private Label and Ikea Maintain Leadership as Value Remains at the Forefront
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Non-Grocery Retailers Sustains Dominance as Tactile Shopping Endures
Retail E-Commerce Grows as Digital Investments Reshape the Competition
Retailers Elevate Design and Collaboration to Defend Value and Drive Loyalty
Chart 60 Retail Channels 2020-2025
Shifting Consumer Priorities and the Drive for Dual-Tier Offerings
Tangible Advancements in Durability and Experiential Formats
Commercial Advantages of Strategic Assortment and Circularity
Chart 61 Economic Context for Homewares
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Homewares
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Home Furnishings in the United Kingdom
Key Data Insights
Home Furnishings Summary
Chart 68 Key Industry Trends for Home Furnishings
Vinterior, Ikea and George Smith Drive Circular Shift as Consumers Seek Value
Chart 69 Ikea's Buyback &?Resell Scheme Normalises Circular Furniture Retail
Indoor Living Dominates as Households Prioritise Comfort and Flexibility
Outdoor Living Sees Dynamism, While Sustainability Becomes an Increasing Expectation
Chart 70 Dreams Recycles Old Mattresses When It Delivers New Ones
Chart 71 Value Sales 2020-2030
Chart 72 Value Sales by Category 2025
Regulatory Reform and Circularity to Transform Business Models and Product Design
Indoor Living to Retain Dominance While Outdoor Living Will Gain Momentum
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Ikea and Private Label Maintain Lead as Value Focus Intensifies
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Omnichannel Retailers Accelerate Growth by Blending Physical and Digital Experiences
Curated Platforms and Design-Led Experiences Reshape Buying Decisions
Chart 77 Retail Channels 2020-2025
Sustainability and Digital Initiatives Drive Product Innovation
Circular Models and Technological Innovations Evident in the Market
Business Impact of Recent Developments
Chart 78 Dfs Blends Ar?Product Visualisation Online with Swoosh-Powered Showrooms
Chart 79 Economic Context for Home Furnishings
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Home Furnishings
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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