2025 Developments
In 2025, home and garden in Spain recorded recovery from decline in 2024, reaching EUR20,645 million in retail value with 2% growth, though this remained slower than in many other Western European countries, highlighting a market where price sensitivity and value orientation continue to dominate consumer behaviour. Despite ongoing cost pressures, home and garden in Spain demonstrates structural attractiveness, supported by a growing population of 49.1 million, rising disposable incomes, and a forecast CAGR of 3% through to 2030, as brands successfully adapt to evolving demand by prioritising affordability, digital convenience, sustainability, and circularity. To secure growth, companies must align with the polarisation between DIY and DIFM (do-it-for-me) audiences, invest in circular business models and omnichannel strategies, and proactively address regulatory requirements, as innovation in value-led offerings, urban gardening, and smart, eco-friendly solutions reshapes both the competitive landscape and consumer expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Spain?
- Which are the leading brands in Home and Garden in Spain?
- How are products distributed in Home and Garden in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Spain
2025 Developments
Key Data Insights
Leroy Merlin and Søstrene Grene Respond to Value-Driven Demand
Ikea Ibérica and Verdecora Drive Urban Gardening Surge among City Dwellers
Gardena and Andreu World Set New Standards in Sustainability and Smart Living
Solid Socioeconomic Fundamentals Set to Drive Growth
Peer-To-Peer Resale and Trade-In Services to Impact the Performance of Home Furnishings Primary Market
Compliance-Led Design to Reshape Retail Strategies
Ikea and Private Label Expand Value to Reinforce Leadership
Gardena and Bruguer Drive Connected and Design-Led Launches
Homewares and Home Furnishing Stores Retains Top Spot as Retail E-Commerce Narrows the Gap
Circular Shift in Home Furnishings and the Response From Retailers
Home Improvement in Spain
Key Data Insights
Home Improvement Summary
Roca Sanitario Drives Smart Water Efficiency as Regulations Tighten
Dexter and Luxens Private Label Lines Drive Affordable Diy Growth
Cosentino and Porcelanosa Secure Premium Upgrades Amid Private Label Expansion
Eco-Certified Suppliers to Capture Value as Energy Rules Tighten
Retailers Set to Integrate Digital Tools to Drive Omnichannel Conversion
Private Label and Roca Defend Share as Value and Design Priorities Diverge
Leroy Merlin and Obramat Expand Omnichannel Services to Deepen In-Store Dominance
Retail E-Commerce Accelerates in Lower-Ticket Categories as Omnichannel Becomes Standard
Leroy Merlin and Obramat Drive Sustainability and Value with Renewable Energy and Private Label
Gardening in Spain
Key Data Insights
Gardening Summary
Ikea Expands Compact Living Solutions to Boost Balcony Gardening
Verdecora and Leroy Merlin Drive Demand for Water-Saving Products
Apartment Dwellers Turn to Pots and Planters for Urban Greenery
Retailers Expected to Respond to Compliance Pressures with Sustainable Ranges
Brands Will Adapt to Gardening for Balconies and Terraces
Diy Kits and Bundled Services to Target Polarised Consumer Needs
Private Label and Heritage Brands Defend Share Amid Fragmentation
Leroy Merlin and Peers Secure Dominance through Advice and Range
Amazon and Leroy Merlin Expand Digital Content as E-Commerce Stabilises
Homewares in Spain
Key Data Insights
Homewares Summary
Inditex Brings Accessible Design to Value-Focused Shoppers
Ikea’S Omnichannel Strategy Redefines the Spanish Purchase Journey
Tefal and Lékué Set New Standards as Sustainability Becomes Expected
Consumers to Split Spending between Essentials and Premium Design
Hybrid Purchasing Habits Set to Drive Investment in Omnichannel Retail
New Sustainability Rules Will Force Supply Chain Transformation
Ikea and Private Label Lead as Discounters Drive Value-Led Demand
Tefal Strengthens Premium Credentials with Paul Bocuse Collection
Ikea and Leroy Merlin Remain Significant as Shoppers Prioritise Tactile Inspection
Amazon and El Corte Inglés Accelerate E-Commerce Growth with Broad Assortments
Søstrene Grene Succeeds with Digital-First Relaunch Targeting Design-Led Value
Home Furnishings in Spain
Key Data Insights
Home Furnishings Summary
Ikea Ibérica Unifies Online and In-Store Experiences to Win Loyalty
Kave Home Attracts Budget-Conscious Renters with Small-Space Collections
Andreu World Raises the Bar with Certified Circular Materials
Brands to Segment Assortments, with Polarisation Expected
Challenges and Opportunities From Sustainability
Ikea Leverages Affordability and Omnichannel Investment to Strengthen Lead
Design Brands Embrace Hybrid Living to Capture Value Growth
Homewares Specialists Defend Lead Even as Online Rivals Gain Share
Wallapop and Ikea Preowned Reshape Resale and Circular Shopping
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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