2025 Developments
Home and garden in Brazil demonstrated a robust performance in 2025, expanding by 6% in value to reach BRL156.7 billion, surpassing the regional economic pace despite a broader environment marked by uncertainty. This strength was underpinned by resilient consumer spending, ongoing urbanisation, and an accelerating shift towards digital engagement and omnichannel fulfilment, positioning Brazil as a leader in Latin America. The environment is highly competitive and fragmented, with no single player dominating, which creates opportunities for differentiated strategies. Brands that prioritise evidence-based sustainability, invest in modular and multifunctional design, and embed seamless digital-to-physical experiences are best placed to capture growth as consumer expectations evolve rapidly. Adapting product development and communication to address the rising demand for sustainable solutions, customisation, and localised service is now critical to building trust and driving long-term success in home and garden.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Brazil?
- Which are the leading brands in Home and Garden in Brazil?
- How are products distributed in Home and Garden in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Brazil
2025 Developments
Key Data Insights
Grupo Casas Bahia Partners with Mercado Livre to Drive Digital Sales and Fulfilment
The Dual Drivers of Home and Garden Spend in Brazil
Tramontina Embeds Certified Sustainability to Win Eco-Conscious Buyers
Modular Furniture and Balcony Gardening to Reshape Urban Lifestyles
Sustainable Innovation and Difm Services Redefine Competitive Advantage
Sherwin-Williams Acquires Suvinil as Tramontina Leverages Multi-Category Strength
Neighbourhood Stores and Specialist Formats Maintain Physical Retail Dominance
E-Commerce Accelerates as Retailers Blend Digital Discovery with Physical Touchpoints
Home Improvement in Brazil
Key Data Insights
Home Improvement Summary
Government Renovation Credit Expands Access to Home Upgrades
Accessible Paint Projects and Broad Renovations Fuel Home Improvement
Leroy Merlin Drives Omnichannel Diy with Digital-Store Integration
Modular Storage and Light-Coloured Flooring Set to Win Urban Renovators Seeking Rapid Transformation
Retailers Set to Tailor Diy and Professional Services as Life Stage Splits Demand
Basf Sa Retains Leadership of Fragmented Landscape
Specialist Physical Stores Maintain Dominance While Professional Wholesale Formats Expand
E-Commerce Accelerates as Consumers Embrace Hybrid Shopping Journeys
Gardening in Brazil
Key Data Insights
Gardening Summary
Brazil’S Urban Gardening Boom Drives Strong Sales of Horticulture
Gardentoy Expands Digital Reach to Engage Urban Consumers with Smart Solutions
The Shift Towards Eco-Friendly and Organic Gardening Solutions
Urban Consumers to Embrace Compact Solutions as Spending Rises
Brands Set to Innovate with Vertical Formats to Meet Urban Demand
E-Commerce and One-Stop Retailers to Capture Shifting Buying Habits
Tramontina and Black & Decker Defend Leadership as Niche Players Gain Ground
Home Improvement Stores Deepen Guidance to Secure Lead
Shopee and Mercado Livre Accelerate E-Commerce with Assortment Depth
Leroy Merlin and Cobasi Blend Omnichannel with Advisory Services
Homewares in Brazil
Key Data Insights
Homewares Summary
Urbanisation and Omnichannel Retail Drive Brazil’S Homewares Growth
Kitchen Anchors Growth as Home Cooking Remains a Priority
Tramontina and Local Designers Champion Sustainability and Authenticity
Stackable and Modular Kitchenware to Drive Multifunctional Living
Design-Led Homewares to Win Loyalty as Value Polarisation Intensifies
Tramontina Leverages Broad Appeal to Sustain Leadership
Experiential Showrooms Bridge the Gap between Digital and Physical Retail
E-Commerce Growth Accelerates through Marketplace Partnerships and Bundled Offerings
Home Furnishings in Brazil
Key Data Insights
Home Furnishings Summary
Sofá Na Caixa Redefines Urban Living with Modular Solutions
Tok & Stok Adapts Assortment to Shifting Value Perceptions
Madeiramadeira Expands E-Commerce Reach with Regional Hubs and Guide Shops
Modular Design to Drive Growth in Multifunctional Furniture Solutions
Digital-Savvy Consumers to Accelerate Modular and Omnichannel Innovation
Retailers Set to Invest in Customisation and Service to Capture Urban Demand
Mobly and Tok & Stok Combine Strengths but Face Integration Pressures
The Enduring Power of the Tactile Experience
Retail E-Commerce Accelerates with Digital Tools and Rapid Delivery
Grupo Toky and Casas Bahia Reshape Competition with Digital Integration
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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