Competitive Landscape
Gardena and Bosch Reinforce Leadership While Private Label Also Has a Role
Gardening in Germany maintains a highly fragmented competitive environment, with no single company holding a significant share. In 2025, Gardena Deutschland GmbH maintained the leading position with a 5% value share, followed by Robert Bosch GmbH also with 5%.
Ai-Driven Robotic Mowers Accelerate Competition and Challenge Incumbents
Late 2025 and 2026 saw a surge of innovation in robotic mowing, led by new launches that intensified the competition and challenged the established strength of Gardena and other incumbents. Challenger brands introduced AI-vision, wire-free robotic mowers: for instance, Mammotion’s debut of the Tri-Fusion positioning system at IFA Berlin autumn 2025, which integrates lidar, RTK satellite navigation, and camera vision for boundary-free operation and real-time 3D lawn mapping, exemplifies a technological leap.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Germany?
- Which are the leading brands in Gardening in Germany?
- How are products distributed in Gardening in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Germany - Category analysis
Key Data Insights
Gardening Summary
Horticulture Maintains Broad Appeal Despite Slight Value Decline
Gardena’S Smart Solutions Drive Equipment Upgrades and Urban Appeal
Sustainability Becomes Increasingly Important in Garden Care
Sustainability Expected to Become the Norm
Action, Woolworth and Tedi Expected to Continue to Reshape Value Channel Dynamics
Gardena and Challengers to Drive Automation and Water Efficiency Boom
Gardena and Bosch Reinforce Leadership While Private Label Also Has a Role
Ai-Driven Robotic Mowers Accelerate Competition and Challenge Incumbents
Home Improvement and Gardening Stores Such as Obi and Hornbach Defend Channel Leadership
Action and Parkside Attract Urban Gardeners with Value-Driven Concepts
Home and Garden in Germany - Industry Overview
2025 Developments
Key Data Insights
Villeroy & Boch, Westwing and Diy Chains Redefine Shopper Journeys with Omnichannel Integration
Discounters Capture Trading-Down Shoppers with Price Investment and Private Label Expansion
Toom, Compo and Gardena Drive Eco-Friendly and Convenience-Led Gardening Choices
Value and Premium Brands to Shape a Polarised Landscape
Online-First Retailers Integrate In-Store Experiences to Retain Loyalty
Retailers to Substantiate Eco Claims as Circularity Becomes the Norm
Ikea and Private Label Consolidate as Innovation Reshapes the Competition
Home Products Specialists Defends Lead with Hybrid Journeys
Action and Woolworth Drive Sales with Value-Led Expansion
Catalysts for Next-Generation Home Solutions
Pioneering Launches in Smart and Sustainable Design
Commercial Outcomes of Advanced Product Development
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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