Competitive Landscape
Tramontina and Black & Decker Defend Leadership as Niche Players Gain Ground
Gardening in Brazil remained highly fragmented in 2025, with no single company approaching double-digit share. The leading player, Tramontina SA, held 6% value share, down from 7% in 2020, while Black & Decker do Brasil Ltda followed at 2% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in Brazil?
- Which are the leading brands in Gardening in Brazil?
- How are products distributed in Gardening in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in Brazil - Category analysis
Key Data Insights
Gardening Summary
Brazil’S Urban Gardening Boom Drives Strong Sales of Horticulture
Gardentoy Expands Digital Reach to Engage Urban Consumers with Smart Solutions
The Shift Towards Eco-Friendly and Organic Gardening Solutions
Urban Consumers to Embrace Compact Solutions as Spending Rises
Brands Set to Innovate with Vertical Formats to Meet Urban Demand
E-Commerce and One-Stop Retailers to Capture Shifting Buying Habits
Tramontina and Black & Decker Defend Leadership as Niche Players Gain Ground
Home Improvement Stores Deepen Guidance to Secure Lead
Shopee and Mercado Livre Accelerate E-Commerce with Assortment Depth
Leroy Merlin and Cobasi Blend Omnichannel with Advisory Services
Home and Garden in Brazil - Industry Overview
2025 Developments
Key Data Insights
Grupo Casas Bahia Partners with Mercado Livre to Drive Digital Sales and Fulfilment
The Dual Drivers of Home and Garden Spend in Brazil
Tramontina Embeds Certified Sustainability to Win Eco-Conscious Buyers
Modular Furniture and Balcony Gardening to Reshape Urban Lifestyles
Sustainable Innovation and Difm Services Redefine Competitive Advantage
Sherwin-Williams Acquires Suvinil as Tramontina Leverages Multi-Category Strength
Neighbourhood Stores and Specialist Formats Maintain Physical Retail Dominance
E-Commerce Accelerates as Retailers Blend Digital Discovery with Physical Touchpoints
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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