Competitive Landscape
Jardiland and Private Label Expand Value Focus as Consolidation Accelerates
Gardening in France remains highly fragmented, with the leading player, Jardiland SAS, a private label producer, accounting for only a 6% retail value share in 2025, and the top five companies together not even commanding a quarter of value sales. From 2020 to 2025, there were no significant shifts among the leaders.
Invivo’S Acquisition of Teract Strengthens Control of Specialist Banners
A significant development in 2025 was Invivo, through Invivo Retail, taking full control of Teract, which is the parent company of Jardiland, Gamm Vert, and Delbard. After delisting Teract from Euronext Paris, Invivo and its partners held approximately 100% of the capital, consolidating ownership of France’s largest combined garden centre network.
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Overview:
Understand the latest market trends and future growth opportunities for the Gardening industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Gardening industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Gardening in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Gardening in France?
- Which are the leading brands in Gardening in France?
- How are products distributed in Gardening in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Gardening?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Gardening?
- Where is future growth expected to be most dynamic?
Gardening in France - Category analysis
Key Data Insights
Gardening Summary
Botanic Mainstreams Eco-Gardening and Transforms Product Education
Gamm Vert Pivots to Compact Solutions and Helps Drive Growth for Pots and Planters
Gardena Brings Connected Automation to Mainstream French Households
Retailers Set to Respond to Urban Consumer Demand with Compact and Sustainable Innovation
Digital and Omnichannel Strategies Expected to Drive Sales through Convenience and Expertise
Manufacturers to Adapt Product Ranges to Climate and Small-Space Needs for Future Growth
Jardiland and Private Label Expand Value Focus as Consolidation Accelerates
Invivo’S Acquisition of Teract Strengthens Control of Specialist Banners
Supermarkets Gains Share as Specialist Stores Defend Leadership
Teract and Truffaut Modernise Formats to Drive Omnichannel Growth
Digital Content and Convenience Boost Online Sales of Tools and Planters
Home and Garden in France - Industry Overview
2025 Developments
Key Data Insights
Leroy Merlin Pivots to Value and Proximity as Spending Tightens
Botanic Drives Growth with Climate-Resilient and Compact Gardening Solutions
Home Furnishings Leads as Urban Lifestyles Reshape Living Spaces
Value Growth Expected, Driven by Sustainability Requirements and Circularity
Home Furnishings Will Continue to Lead, but Growth Likely to Remain Cautious
Leveraging the Reach of Supermarkets to Capture Value-Driven Shoppers
Ikea and Private Label Strengthen Lead as Value Strategies Are Important
But and Conforama Combine Forces as Innovation Targets Value and Sustainability
Maisons Du Monde Drives Experiential Retail as E-Commerce Rises
Selency and Ikea France Accelerate Circular and Pre-Loved Retail
Country Reports Disclaimer
The following categories and subcategories are included:
Gardening
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
Gardening
Includes: products purchased by consumers through retail channels. Excludes: commercial sales to professional landscapers / groundskeepers / tradesman / contractors etc for gardening / landscaping. Excludes: outdoor furniture, be it self-assembly or ready-made, which is tracked under Outdoor Furniture. Excludes: Barbecues and Garden Sheds, which are tracked under Outdoor Living
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Gardening research and analysis database.
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