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2025 Developments
In 2025, Hungary’s beauty and personal care retail value exhibited resilience and outperformed regional economic growth despite a shrinking population, signalling a shift towards elevated per capita spending and premium product demand. Growth is driven by consumer sophistication, with longevity and neuro-wellness shaping preferences for multifunctional, science-backed formulations that combine efficacy with holistic well-being. Leaders maintain dominance through broad portfolios and innovation, yet agile newcomers disrupt via digital-first strategies and experiential retail. Retail environments prioritise expert consultation and immersive in-store experiences, reflecting consumer desires for personalised engagement amid cautious online purchasing. Sustainability initiatives and AI-enhanced consumer guidance increasingly influence product development and marketing, positioning brands that integrate wellness, technology, and environmental responsibility for sustained success.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Hungary
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Clean Reimagined and the Rise of Hybrid Beauty
Chart 2 High-Performance Care Grabs Consumer Attention
Skin Care Dominates While Fragrances Post Fastest Growth
Chart 3 Multi-Sensory Beauty Routines Redefined
Lifestyle-Driven Beauty: From Function to Statement
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Ai Set to Reshape Consumer Behaviour, Driving Confident Purchases
Skin Care Expected to Lead While Fragrances Post Rapid Expansion
Premiumisation, Sustainability and Multifunctionality Set to Drive Industry Transformation
Chart 7 Analyst Insight for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal and Unilever Sustain Dominance as New Entrants Disrupt Fragrances
Innovative Launches and Sustainability Initiatives Create New Growth Avenues
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Dominate Retail Distribution in 2025
Rituals and Belodore Enhance Consumer Engagement through Experiential Retail Expansion
Retail E-Commerce Sustains Growth yet Faces In-Store Preference Challenges
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real GDP Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Hungary
Key Data Insights
Baby and Child-Specific Products Summary
Premiumisation and Wellness Drive Steady Growth Despite Demographic Decline
Baby Wipes Lead While Sun Care Posts Rapid Expansion
Hungarian Brands Pioneer Aromatherapy and Transparency to Boost Premium Appeal
Chart 20 Dora Natura’s Clean-Label Baby Care Line
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Parents Set to Shift Spending to Premium, Specialised Products Amid Demographic Decline
Baby Wipes Expected to Maintain Lead While Sun Care Posts Rapid Growth
Focus on Clinical Validation and Value Innovation to Reshape Competitive Dynamics
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Dominance as Private Label Brands Gain Momentum
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Leverage Innovation to Lead Distribution
Retail E-Commerce Faces Challenges as In-Store Preferences Shape Buying Behaviour
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real GDP Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Hungary
Key Data Insights
Bath and Shower Summary
Leading Brands Expand Multifunctional Formats Amid Regulatory Challenges
Body Wash/Shower Gel Leads with Premium Innovation
Chart 36 Products Include Playful Textures and Food-Inspired Scents
L’Oréal Paris and Old Spice Drive Multifunctional and Sensory Trends
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Premium Actives and Targeted Care Set to Reshape Consumer Choices
Innovative Textures and Sensory Experiences Expected to Drive Joyful Bathing Rituals
Large Pack Formats and Multifunctional Solutions to Respond to Evolving Consumer Behaviour
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Unilever and Old Spice Defend Lead Amid Shifting Shares
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Health and Beauty Specialists Lead Retail Distribution
E-Commerce Faces Headwinds as In-Store Experience and Financial Caution Prevail
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real GDP Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Hungary
Key Data Insights
Colour Cosmetics Summary
Hungarian Consumers Embrace Innovative Beauty Trends, Boosting Sales Growth
Eye Make-Up Leads Value Sales While Facial Make-Up Posts Fastest Growth
Brands Leverage Inclusivity and Lifestyle-Driven Beauty Trends to Capture Diverse Consumers
Chart 52 Inclusive Campaigns Highlight Multi-Generational Beauty
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Hungarian Consumers Expected to Drive Growth through Skincare-Infused Innovation
Colour Cosmetics Sets/Kits Set to Capture Rapid Growth through Collectable Appeal
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Position through Innovation and Social Media Influence
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Health and Beauty Specialists Lead Retail Distribution for Colour Cosmetics
Online Shopping Evolves as Consumers Balance Convenience with In-Store Experience
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real GDP Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Hungary
Key Data Insights
Deodorants Summary
Innovative Pack Strategies Drive Deodorant Gains
Refill Innovation Gains Traction with Sustainability Focus
Chart 68 Respray Refill Station
Brands Advance Clean, Skin-Protective Formulas to Meet Evolving Consumer Demands
Chart 69 Hyaluronic-Infused Clean Deodorants
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Premium Brands Expected to Lead Value Growth Amid Evolving Consumer Expectations
Brands Poised to Embrace Sustainability and Premium Design to Capture Conscious Consumers
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Solidify Leadership through Brand Loyalty and Strong Communication
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Health and Beauty Specialists Lead Retail Distribution
Consumers Prioritise Convenience over E-Commerce Amid Delivery Cost Concerns
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Deodorants
Chart 79 Real GDP Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Hungary
Key Data Insights
Depilatories Summary
Governmental Margin Freeze Restricts Value Growth Amid Evolving Consumer Behaviour
Hair Removers/Bleaches Dominate While Women's Razors and Blades Show Fastest Growth
Brands Leverage Lifestyle Trends and Premium Devices to Reshape Consumer Routines
Chart 85 Colourful, Playful, Lifestyle-Led Packaging
Chart 86 Value Sales 2020-2030
Chart 87 Volume Sales 2020-2030
Chart 88 Value Sales by Category 2025
Established Brands and Evolving Segments Expected to Shape Growth Trajectories
Consumer Focus on Sustainability and Skin Care Set to Drive Innovation
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Moderate Market Shifts
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Health and Beauty Specialists Maintain Strong Retail Dominance with Steady Expansion
Chart 93 Retail Channels 2020-2025
Chart 94 Economic Context for Depilatories
Chart 95 Real GDP Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for Depilatories
Chart 98 Population 2020-2030
Chart 99 Consumer Expenditure 2020-2030
Chart 100 Population by Generation 2025
Fragrances in Hungary
Key Data Insights
Fragrances Summary
Superz. Pioneers Social and Ai-Driven Fragrance Experiences
Chart 101 Social and AI-Driven Fragrance
Mass Fragrances Lead with Multifunctional Wellness Products
Chart 102 Sol De Janeiro Expands Multisensory Mists
Lattafa and Unisex Scents Accelerate Inclusivity Shaping Diverse Consumer Engagement
Chart 103 Value Sales 2020-2030
Chart 104 Volume Sales 2020-2030
Chart 105 Value Sales by Category 2025
Hungarian Consumers Set to Embrace Fragrances as Identity and Well-Being Tools
Mass Fragrances Expected to Dominate While Premium Fragrances Post Rapid Growth
Digital Influence and Product Innovation to Shape Future Fragrance Business
Chart 106 Forecast Value Sales 2020-2030
Chart 107 Forecast Value Sales by Category 2025-2030
Leading Brands Maintain Dominance through Innovation and Targeted Strategies
Chart 108 Company Shares 2025
Chart 109 Brand Shares 2025
Health and Beauty Specialists Gain Ground as Dominant Retail Channel
Belodore’S Niche Premium Fragrances Boost Experiential Retail Presence
Retail E-Commerce Faces Competition as In-Store Experiences Regain Appeal
Chart 110 Retail Channels 2020-2025
Chart 111 Economic Context for Fragrances
Chart 112 Real GDP Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Fragrances
Chart 115 Population 2020-2030
Chart 116 Consumer Expenditure 2020-2030
Chart 117 Population by Generation 2025
Hair Care in Hungary
Key Data Insights
Hair Care Summary
Premiumisation Driven by Consumer Sophistication and Economic Resilience
Salon Professional Hair Care Shows Rapid Expansion through Clean Innovation
Chart 118 Schwarzkorpf Creme Supreme
Shampoos Lead as Longevity and Scalp Health Reshapes Hair Care
Chart 119 Value Sales 2020-2030
Chart 120 Volume Sales 2020-2030
Chart 121 Value Sales by Category 2025
Premiumisation and Personalised Solutions Set to Drive Expansion through 2030
Gen Z Influence and Korean Routines Expected to Elevate Science-Backed Innovation
Digital Engagement and Personalised Offerings to Redefine Competition and Retail Strategies
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Innovation and Premiumisation
Strategic Acquisitions and Innovative Launches Drive Future Growth Opportunities
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Health and Beauty Specialists Lead Hair Care Sales as In-Store Experience Limits E-Commerce Growth
Chart 126 Retail Channels 2020-2025
Chart 127 Economic Context for Hair Care
Chart 128 Real GDP Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Hair Care
Chart 131 Population 2020-2030
Chart 132 Consumer Expenditure 2020-2030
Chart 133 Population by Generation 2025
Men's Grooming in Hungary
Key Data Insights
Men's Grooming Summary
Social Influence and Multifunctional Products Boost Brand Engagement and Sales
Men’S Toiletries Lead While Shaving Gains Momentum through Premiumisation
Chart 134 L’Oréal Offers Clean Hybrid Care
Brands Embrace Longevity, and Neuro-Wellness Trends to Deepen Consumer Connection
Chart 135 Value Sales 2020-2030
Chart 136 Volume Sales 2020-2030
Chart 137 Value Sales by Category 2025
Social Media and Influencer Impact Expected to Drive Premiumisation and Innovation
Men’S Toiletries Set to Dominate Sales While Fragrances Post Fastest Growth
Evolving Consumer Expectations to Shape Product Innovation
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Marketing and Innovation to Sustain Dominance
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Health and Beauty Specialists Lead Growth as Discounters Gain Share
Financial Instability Limits E-Commerce Growth as In-Store Experience Gains Prominence
Chart 142 Retail Channels 2020-2025
Chart 143 Economic Context for Men's Grooming
Chart 144 Real GDP Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Men's Grooming
Chart 147 Population 2020-2030
Chart 148 Consumer Expenditure 2020-2030
Chart 149 Population by Generation 2025
Oral Care in Hungary
Key Data Insights
Oral Care Summary
Long-Term Wellness and Digital Influence Power Oral Care Expansion
Toothpaste Leads Value with Whitening and Premium Innovation
Chart 150 Expanded Oral Rituals Drive Holistic Longevity
The Clean Reimagined Trend Drives Oral Care Innovation
Chart 151 Ultra-Soft Tools and Clean Science Drive Evolution
Chart 152 Value Sales 2020-2030
Chart 153 Volume Sales 2020-2030
Chart 154 Value Sales by Category 2025
Consumers Set to Embrace Functional and Affordable Oral Wellness Solutions
Toothpaste Expected to Retain Dominance While Dental Floss Posts Rapid Growth
Social Influence Poised to Reshape Oral Care Business
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Reinforce Dominance through Trusted Endorsements and Promotions
Emerging Value-Driven Companies Leverage Pricing and Convenience to Capture Share
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Health and Beauty Specialists Drive Oral Care Sales Expansion
Chart 159 Retail Channels 2020-2025
Chart 160 Economic Context for Oral Care
Chart 161 Real GDP Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Oral Care
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025
Skin Care in Hungary
Key Data Insights
Skin Care Summary
Hungarian Consumers Drive Strong Growth Amid Evolving Retail and Economic Dynamics
Facial Care Captures Largest Share While Skin Care Sets/Kits Post Fastest Growth
Sol De Janeiro and Rituals Pioneer Lifestyle Trends
Chart 167 Beauty Turned into Collectible Lifestyle Statements
Chart 168 Value Sales 2020-2030
Chart 169 Volume Sales 2020-2030
Chart 170 Value Sales by Category 2025
Influencer-Driven Aspirations and Clinical Efficacy Set to Drive Expansion
Facial Care Expected to Lead with Multifunctional Products
Holistic Wellness and Sustainable Innovation to Reshape Consumer Engagement
Chart 171 Forecast Value Sales 2020-2030
Chart 172 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Shifting Shares
Emerging Brands Leverage Digital Strategies and Innovation to Gain Traction
Chart 173 Company Shares 2025
Chart 174 Brand Shares 2025
Health and Beauty Specialists Strengthen Dominance through Experiential Retail
Retail E-Commerce Sustains Growth Amid Competitive Offline Presence
Chart 175 Retail Channels 2020-2025
Chart 176 Economic Context for Skin Care
Chart 177 Real GDP Growth 2020-2030
Chart 178 Inflation 2020-2030
Chart 179 Consumer Context for Skin Care
Chart 180 Population 2020-2030
Chart 181 Consumer Expenditure 2020-2030
Chart 182 Population by Generation 2025
Sun Care in Hungary
Key Data Insights
Sun Care Summary
Hungarian Consumers Drive Steady Growth Amid Cautious Spending and Rising Wellness Focus
The Clean Wellness Trend Reshapes Sun Care
Chart 183 Nivea Offers Hybrid Sun Care
Anti-Ageing and Longevity Elevate Sun Protection to a Year-Round Priority
Chart 184 Daily Longevity Sun Care
Chart 185 Value Sales 2020-2030
Chart 186 Volume Sales 2020-2030
Chart 187 Value Sales by Category 2025
Hungarian Consumers Set to Embrace Multifunctional Spf for Year-Round Protection
Adult Sun Care Expected to Lead Expansion as Baby and Child-Specific Sun Care Sees Rapid Growth
Chart 188 Forecast Value Sales 2020-2030
Chart 189 Forecast Value Sales by Category 2025-2030
Beiersdorf and L’Oréal Strengthen Position Amid Stable Market Concentration
Chart 190 Company Shares 2025
Chart 191 Brand Shares 2025
Health and Beauty Specialists Lead Offline Retail Distribution
Retail E-Commerce Grows Steadily but Remains a Niche in Sun Care Sales
Chart 192 Retail Channels 2020-2025
Chart 193 Economic Context for Sun Care
Chart 194 Real GDP Growth 2020-2030
Chart 195 Inflation 2020-2030
Chart 196 Consumer Context for Sun Care
Chart 197 Population 2020-2030
Chart 198 Consumer Expenditure 2020-2030
Chart 199 Population by Generation 2025
Premium Beauty and Personal Care in Hungary
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 200 Key Industry Trends for Premium Beauty and Personal Care
Premium Consumer Lifestyles Drive Strong Growth and Market Elevation
Premium Skin Care Leads Value Sales with Dynamic Growth in Bath and Shower
Superz Captivates Consumers with Social and Ai-Driven Fragrance Journeys
Chart 201 Superz Creates Social and AI-Driven Fragrance Experiences
Chart 202 Value Sales 2020-2030
Chart 203 Value Sales by Category 2025
Affluent Consumers and Social Trends Expected to Propel Expansion
Premium Skin Care Set to Dominate While Bath and Shower Lead Dynamic Expansion
Personalisation and Digital Culture to Reshape Consumer Engagement and Demand
Chart 204 Forecast Value Sales 2020-2030
Chart 205 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Shifting Shares Amid Rising New Entrants
Chart 206 Company Shares 2025
Chart 207 Brand Shares 2025
Chart 208 Economic Context for Premium Beauty and Personal Care
Chart 209 Real GDP Growth 2020-2030
Chart 210 Inflation 2020-2030
Chart 211 Consumer Context for Premium Beauty and Personal Care
Chart 212 Population 2020-2030
Chart 213 Consumer Expenditure 2020-2030
Chart 214 Population by Generation 2025
Mass Beauty and Personal Care in Hungary
Key Data Insights
Mass Beauty and Personal Care Summary
Chart 215 Key Industry Trends for Mass Beauty and Personal Care
Hungarian Retailers Respond to Inflation with Margin Freezes and Price Cuts
Mass Skin Care Leads Value Sales While Fragrances Post Rapid Expansion
Schwarzkopf Elevates Hair Colour through Fibre Repair and Wellness Focus
Chart 216 Schwarzkopf Creme Supreme
Chart 217 Value Sales 2020-2030
Chart 218 Value Sales by Category 2025
Premium Ingredients and Male Grooming Set to Fuel Sustained Growth
Mass Skin Care Expected to Dominate, Supported by Innovation and Wellness
Chart 219 Forecast Value Sales 2020-2030
Chart 220 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Rising Private Label Competition
Chart 221 Company Shares 2025
Chart 222 Brand Shares 2025
Chart 223 Economic Context for Mass Beauty and Personal Care
Chart 224 Real GDP Growth 2020-2030
Chart 225 Inflation 2020-2030
Chart 226 Consumer Context for Mass Beauty and Personal Care
Chart 227 Population 2020-2030
Chart 228 Consumer Expenditure 2020-2030
Chart 229 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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