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2025 Developments
Uruguay’s beauty and personal care category in 2025 demonstrated resilience amid modest economic growth, supported by a significant decline in cross-border shopping with Argentina due to exchange-rate adjustments that reduced price disparities. Despite the local price premium on personal hygiene products remaining substantial, regulatory efforts to ease product registration requirements and government initiatives to reduce prices on essentials are fostering greater affordability and competition. Skin care retains its leading retail value position driven by multifunctional formulations that simplify routines, while colour cosmetics has benefitted from the rise of hybrid makeup-skin care products and the growing influence of Korean beauty brands facilitated by e-commerce expansion. Pharmacies have strengthened their position by offering expert advice, attracting consumers away from supermarkets, while digital transformation is accelerating with manufacturers leveraging official online stores and specialised platforms to reach a wider audience. Leading companies have capitalised on these trends through targeted influencer partnerships, sustainability innovations such as refillable packaging in premium fragrances, and technological advancements including AI-powered personalised diagnostics. This evolving landscape underscores the need for brands to combine innovation in product development, digital engagement, omnichannel distribution, and sustainability to succeed in Uruguay’s increasingly competitive and consumer-driven environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Uruguay
2025 Developments
Key Data Insights
Exchange Rate Shifts Boost Domestic Sales Amid Steady Economic Growth
Skin Care Dominates Retail Sales as K-Beauty Accelerates Mass Segment Growth
Chart 1 E-Commerce Fuels Growth of K-Beauty
Influencer-Led Lifestyle and Sustainability Drive Category Innovation
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Leading Companies to Leverage Regulatory Reforms to Boost Market Growth
Skin Care to Sustain Dominance While Colour Cosmetics Experience Growth Surge
Influencer Engagement and Digital Innovation to Reshape Sales and Product Strategies
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
L’Oréal and Unilever Consolidate Leadership through Diversified Portfolios and Targeted Engagement
Innovation and Digital Engagement Create Growth Avenues for Leading Beauty Manufacturers
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Pharmacies Lead Sales as E-Commerce Rapidly Expands Share
Manufacturers Drive Omnichannel Growth and Innovation
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real GDP Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Uruguay
Key Data Insights
Baby and Child-Specific Products Summary
Uruguayan Consumers Shift Spending Amid Regional Price Changes
Chart 17 Mustela Enters Uruguay
Bio Baby and Mustela Lead Product Innovation and Premiumisation
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Uruguayan Consumers to Shift Buying Patterns and Boost Local Sales Growth
Rising Environmental Awareness to Reshape Product Innovation and Demand
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Kimberly-Clark Consolidate Combined Dominance through Strategic Supply and Distribution
Softys’ Entry with Eco-Friendly Wipes and Nappies Broadens Competition and Innovation
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Pharmacies Lead Retail Sales While Cannibalising Supermarkets and Direct Selling
Retail E-Commerce Accelerates Rapidly Driven by Pharmacy Chains’ Online Expansion
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Uruguay
Key Data Insights
Bath and Shower Summary
Value Contraction Despite Volume Growth Amid Price Competition
Bar Soap Dominates as Largest Category Driven by Sustained Volume and Value
Dove Drives Inclusive Beauty and Multifunctional Skin Health Focus
Chart 33 Inclusive and Realistic Beauty Positioning Gains Ground
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Uruguayan Consumers to Adjust Purchasing Amid Regional Price Shifts
Bar Soap to Retain Dominance Supported by Steady Volume and Value Gains
Policy Reforms and Health Trends to Drive Innovation and Sustainable Demand
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Consolidate Dominance with Diverging Trajectories
Dove’S Gentle Skincare Focus and Protex Astral’S Antibacterial Decline Shape Brand Leadership
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Supermarkets Lead with Pharmacies Expanding Their Footprint Amid Steady Offline Retail Dominance
Retail E-Commerce Accelerates with Pharmacy-Led Digital Transformation Boosting Online Sales
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Uruguay
Key Data Insights
Colour Cosmetics Summary
Premium Colour Cosmetics Gain Traction Amid Younger Consumers’ Growth
L’Oréal Leverages Influencer Marketing to Engage Gen Z and Boost Sales
Chart 49 K-Beauty Availability Grows in Uruguay
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Premium Brands and Multifunctional Products to Drive Robust Growth
Social Media and K-Beauty to Fuel Innovation and Consumer Engagement
Brands to Embrace Sustainability and Multichannel Strategies to Capture Loyalty
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
L’Oréal and Union Drive Concentration Amid Shifting Brand Dynamics
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Pharmacies Maintain Lead as E-Commerce Rapidly Expands
Retail E-Commerce Accelerates Growth through Convenience and Wider Access
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Uruguay
Key Data Insights
Deodorants Summary
Exchange Rate Adjustment Narrows Cross-Border Price Distortions Boosting Domestic Sales
Unilever’S Full-Body Deodorants Spearhead Growth in Multifunctional Personal Care Products
Chart 65 Rexona Launches Full-Body Deodorants in Uruguay
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Government Reforms to Enable Competition and Price Reductions, Boosting Sales Growth
Deodorant Sprays to Dominate Sales While Creams Show Growth through Innovation
Brand Innovations and Natural Formulations to Reshape Consumption and Competition
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Leading Manufacturer Sustains Dominance through Brand Strength and Innovation
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Supermarkets Lead Sales While Pharmacies and E-Commerce Gain Ground Rapidly
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Uruguay
Key Data Insights
Depilatories Summary
Uruguayan Brands Capitalise on Cross-Border Price Normalisation to Boost Sales
Pharmacies Drive Demand for Natural Ingredient Hair Removers Amid Rising Skincare Focus
Chart 81 Veet Expands Portfolio with Natural Formulations
Bic Soleil Redefines Comfort with Multi-Blade Adaptive Razors
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Consumers to Embrace At-Home Solutions Amid Steady Demand Growth
Leading Brands to Drive Growth with Specialised Products and Innovations
Pharmacies and Clean Beauty Trends to Reshape Consumer Engagement and Sales
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Sebamar and Carrau & Cia Sustain Dominance Amid Shifting Shares
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Pharmacies Lead Sales While E-Commerce Rapidly Expands Reach
E-Commerce Growth Reshapes Access and Consumer Engagement with Depilatories
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real GDP Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Uruguay
Key Data Insights
Fragrances Summary
Steady Growth in Retail Value Driven by Diverse Consumer Preferences
Premium Fragrances Dominate Sales with Younger Consumers Driving Mass Volume Gains
Local Brands Harness Cultural Trends and Sustainability to Boost Engagement
Chart 97 Prada Reinforces Refillable Luxury
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Rising Disposable Incomes and New Consumers to Drive Sustained Value Growth
Mass Fragrances to Lead Volume Growth While Premium Fragrances Gain Market Share through Innovation
Leading Brands’ Omnichannel Strategies and New Entrants to Reshape Consumer Engagement and Competition
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance Amid Evolving Brand Dynamics
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Pharmacy Chains Strengthen Nationwide Fragrance Leadership through Brand Partnerships
E-Commerce Accelerates Growth Led by Middle Eastern Brands Leveraging Online Platforms and Social Media
Pharmacies and Digital Channels Reshape Consumer Engagement with Innovative Omnichannel Approaches
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Fragrances
Chart 107 Real GDP Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Fragrances
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Hair Care in Uruguay
Key Data Insights
Hair Care Summary
Strong Value Growth Supported by Economic Resilience and Reduced Cross-Border Shopping
L’Oréal’S Strategic Influencer Partnerships and Multifunctional Innovations Fuel Growth
Carrau Y Cía Promotes Refill Formats to Meet Rising Sustainability and Affordability Demands
Chart 113 Refill Formats Gain Relevance
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Uruguayan Consumers Set to Prioritise Quality and Value
Sustainability to Shape Product Innovation and Competition
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
L’Oréal and Unilever Strengthen Lead Amid Market Shifts
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Supermarkets Retain Lead While E-Commerce Accelerates Growth in Hair Care Distribution
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Hair Care
Chart 123 Real GDP Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Hair Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Men's Grooming in Uruguay
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Rising Disposable Income and Easing Inflation
Men’S Fragrances Lead While Toiletries See Strong Growth
Middle Eastern Fragrances and Influencer-Led Layering Reshape Consumer Behaviour
Chart 129 Influencers Drive Fragrance Layering among Men
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Uruguayan Men's Interest in Grooming to Deepen Amid Economic Growth
Men's Fragrances to Lead Sales and Show Fastest Growth
Shifting Masculinity and Digital Influence to Drive Innovation and Retail Evolution
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Sebamar Sa Leverages Brand Strength to Maintain Leading Market Share Amid Stable Competition
Product Innovation and Targeted Launches Drive Renewed Growth and Market Opportunities
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Pharmacies Maintain Dominance While E-Commerce Rapidly Expands for Fragrances
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Men's Grooming
Chart 139 Real GDP Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Men's Grooming
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Oral Care in Uruguay
Key Data Insights
Oral Care Summary
Manufacturers Adjust Prices and Policies to Boost Affordability and Accessibility
Sunstar Expands Simplified Oral Care Range to Meet Evolving Consumer Needs
Chart 145 Listerine Drives Uptake with New Flavours and Formulations
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Government Measures and Economic Shifts to Reshape Oral Care Growth Dynamics
Consumer Shift Towards Natural Ingredients and Digital Channels to Transform Product Demand
Major Players’ Pricing Strategies and Channel Shifts to Intensify Competition and Reshape Distribution
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Sebamar Drive Market Concentration Shifts through Innovation and Channel Strength
Channel Evolution Creates Growth Avenues for Emerging Oral Care Brands
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Supermarkets Retain Dominance While Pharmacies and E-Commerce Gain Traction
Emerging Retail Trends Focus on Specialist Advice and Digital Innovation
Retail E-Commerce Accelerates Growth with Convenience and Niche Product Focus
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Oral Care
Chart 155 Real GDP Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Oral Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Skin Care in Uruguay
Key Data Insights
Skin Care Summary
Consumer Spending Growth and Recovery Drive Strong Skin Care Value Increase
Local Influencers and K-Beauty Expansion Fuel Active Ingredient Skin Care Demand
Chart 161 Active Ingredients Gain Ground
Chart 162 Value Sales 2020-2030
Chart 163 Volume Sales 2020-2030
Chart 164 Value Sales by Category 2025
Rising Consumer Expenditure to Support Robust Category Growth over Five Years
Brands to Leverage Tech Innovation to Deepen Consumer Engagement
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
L’Oréal and Johnson & Johnson Strengthen Positions through Innovation and Marketing
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Pharmacies Maintain Dominance While E-Commerce Shows Fastest Growth
Online Platforms Accelerate Skin Care Accessibility Amid Rising Digital Adoption
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Skin Care
Chart 171 Real GDP Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Skin Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Sun Care in Uruguay
Key Data Insights
Sun Care Summary
Tourism and Regulatory Changes Drive Robust Sales Growth
Chart 177 Multifunctional Sun Care Innovation Drives Demand
Urufarma’S Multifunctional Adult Sun Care Leads Innovation and Growth
L’Oréal's Ai Skin Analysis Enhances Consumer Engagement and Precision
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Consumer Awareness and Regulatory Support to Drive Robust Growth
Sustainability to Reshape Product Offerings and Consumer Engagement
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Brand Strength and Innovation to Maintain Top Positions
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Pharmacies Lead Distribution While Supermarkets See Slight Decline in Share
E-Commerce Growth Driven by Pharmacy-Led Platforms and Social Media Integration
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Sun Care
Chart 187 Real GDP Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Sun Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Premium Beauty and Personal Care in Uruguay
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Prices Drive Strong Domestic Sales Amid Cross-Border Shopping
Premium Fragrances Lead Sales While Deodorants Experience Rapid Growth
Chart 193 Prada Reinforces Refillable Luxury in Uruguay
Prada’S Refillable Fragrances Exemplify Sustainability’S Influence on Premium Products
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Economic Stability and Technology Innovation to Underpin Sustained Growth
Premium Fragrances to Sustain Leadership While Colour Cosmetics Accelerate Growth
Brands to Harness Sustainability and Digital Channels to Deepen Consumer Engagement
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
L’Oréal Strengthens Dominance through Diversified Premium Portfolio and Focus on Innovation
Sustainability and Technology Adoption Unlock Growth and Differentiation Opportunities
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Chart 200 Economic Context for Premium Beauty and Personal Care
Chart 201 Real GDP Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Premium Beauty and Personal Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Mass Beauty and Personal Care in Uruguay
Key Data Insights
Mass Beauty and Personal Care Summary
Local Purchasing Shifts Drive Growth Despite Regional Challenges
K-Beauty Expansion Pushes Skin Care into Leading Value Position
Exchange Rate Adjustment Narrows Cross-Border Price Gap Boosting Sales
Chart 207 Value Sales 2020-2030
Chart 208 Value Sales by Category 2025
Companies Expected to Invest Heavily in Influencer Marketing to Boost Trust and Growth
Reduction in Cross-Border Shopping and Retailer Engagement to Reshape Market Dynamics
Chart 209 Forecast Value Sales 2020-2030
Chart 210 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Stable Market Shares
Manufacturers Leverage Promotions and Influencer Marketing to Drive Loyalty and Sales
Chart 211 Company Shares 2025
Chart 212 Brand Shares 2025
Chart 213 Economic Context for Mass Beauty and Personal Care
Chart 214 Real GDP Growth 2020-2030
Chart 215 Inflation 2020-2030
Chart 216 Consumer Context for Mass Beauty and Personal Care
Chart 217 Population 2020-2030
Chart 218 Consumer Expenditure 2020-2030
Chart 219 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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