Select Country Report
2025 Developments
Beauty and personal care in Oman demonstrated steady growth in 2025, supported by rising disposable incomes and expanding retail infrastructure, positioning it favourably within the GCC despite trailing larger neighbours in retail sophistication. The industry’s value sales increased by 4% in 2025 to reach OMR214 million, underpinned by inflation-driven unit price rises and modest volume growth, reflecting resilient consumer demand. Cultural affinity sustained fragrances as the leading sales contributor, while colour cosmetics experienced dynamic expansion fuelled by social media influence and premiumisation. The emergence of Arab beauty has reshaped product development by blending regional aesthetics with global trends, emphasising formulations tailored to Oman’s climate and consumer preferences. Concurrently, natural and clean beauty has gained traction, especially among younger consumers and men, aligning with global wellness trends and driving innovation in personalised solutions. Established multinational companies maintain leadership through broad portfolios and multi-channel distribution, yet digitally native brands such as Sheglam challenge incumbents by leveraging influencer marketing and e-commerce growth. Distribution remains anchored in hypermarkets and supermarkets, but specialist retailers and e-commerce channels are expanding rapidly, driven by digitally-engaged consumers seeking convenience, expert advice, and premium experiences. To succeed, brands must combine culturally relevant product innovation with digital-first marketing, premiumisation, multifunctionality, and sustainability, capitalising on Oman’s evolving consumer sophistication and demographic dynamics.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Oman?
- Which are the leading brands in Oman?
- How are products distributed in Oman?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Oman
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Rising Consumer Spending Supports Steady Growth in Retail Value
Fragrances Lead Value Sales While Colour Cosmetics Show Dynamic Growth
Regional Brands Embrace Arab Beauty Trend to Meet Local Consumer Preferences
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Young, Digitally-Engaged Consumers Set to Drive Sustained Market Growth
Scent, Skinification and the Expansion of Regional Beauty Trends
Chart 5 Analyst Insight for Beauty and Personal Care
Clean and Multifunctional Beauty Trends to Reshape Product Innovation and Retail
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions Amid Evolving Consumer Loyalty
Emerging Digital-First Brands Drive Innovation and Create Growth Opportunities
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Hypermarkets Lead Distribution While E-Commerce Accelerates Rapidly
E-Commerce Growth Driven by Social Media and Mobile Shopping Trends
Chart 10 Retail Channels 2020-2025
Multifunctionality and Ethical Formulations Shape New Development
Digital-First Strategies and Value-Driven Product Launches
Shifting Brand Loyalty and the Expansion of E-Commerce
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Oman
Key Data Insights
Baby and Child-Specific Products Summary
Rising Parental Awareness Drives Steady Growth Amid Premiumisation
Health and Safety Focus Drives Natural Product Growth
Waterwipes Aims to Capitalise on Premium Safety and Purity Trends
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Health-Conscious Product Focus to Drive Steady Growth to 2030
Baby Wipes to See Fastest Growth Amid Convenience Trend
Rising Costs and Multifunctional Innovation to Reshape Market Dynamics
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Navigates Market Challenges as Competitors Gain Ground
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Hypermarkets and Supermarkets Consolidate Leadership Amid Shifting Retail Shares
E-Commerce Gains Traction as a Vital Channel for Baby Product Shoppers in Oman
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Oman
Key Data Insights
Bath and Shower Summary
Rising Prices and Premiumisation Drive Value Growth Amid Slow Volume Gains
Bar Soap Remains the Staple While Premium Formats Capture Interest
Leading Brands Capitalise on Natural, Premium and Personalised Wellness Trends
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Chart 35 Value Sales by Category 2025
Premium and Natural Products to Accelerate Growth Amid Evolving Consumer Demands
Female Consumers Set to Drive Demand for Personalised and Sustainable Formulations
Premium Brands and Retailers to Capitalise on Evolving Consumer Preferences for Growth
Chart 36 Forecast Value Sales 2020-2030
Chart 37 Forecast Value Sales by Category 2025-2030
Binzagr Lever and Reckitt Benckiser Solidify Dominance Amid Shifting Consumer Priorities
Bath & Body Works Expands Rapidly with Aggressive Promotions to Capture Niche Consumers
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Supermarkets and Hypermarkets Maintain Dominance Supported by Specialized Stores
E-Commerce Makes Further Sales Gains Amid Digital Adoption and Convenience
Chart 40 Retail Channels 2020-2025
Chart 41 Economic Context for Bath and Shower
Chart 42 Real GDP Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Bath and Shower
Chart 45 Population 2020-2030
Chart 46 Consumer Expenditure 2020-2030
Chart 47 Population by Generation 2025
Colour Cosmetics in Oman
Key Data Insights
Colour Cosmetics Summary
Steady Growth Driven by Social Media and Premiumisation Fuels Retail Value Expansion
Affordable Luxury and Clean Beauty Trends Fuel Diverse Product Launches
Gen Z and Influencers Drive Skin Care-Infused Cosmetics and Affordable Luxury Growth
Chart 48 Value Sales 2020-2030
Chart 49 Volume Sales 2020-2030
Chart 50 Value Sales by Category 2025
Gen Z and Social Media to Shape Sustained Growth and Innovation
Foundation and Natural Products to Lead Value While Kits Will Gain Momentum
Clean Beauty and Personalisation Drive Strategic Innovation and Targeting
Chart 51 Forecast Value Sales 2020-2030
Chart 52 Forecast Value Sales by Category 2025-2030
Fragmented Market Sees Stable Leaders Maintain Competitive Edge
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Health and Beauty Specialists Drive Retail Offline Dominance
Boutiqaat and 6Th Street Accelerate E-Commerce Growth with Convenience and Social Influence
Chart 55 Retail Channels 2020-2025
Chart 56 Economic Context for Colour Cosmetics
Chart 57 Real GDP Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Colour Cosmetics
Chart 60 Population 2020-2030
Chart 61 Consumer Expenditure 2020-2030
Chart 62 Population by Generation 2025
Deodorants in Oman
Key Data Insights
Deodorants Summary
Rising Hygiene Awareness and Harsh Climate Support Steady Sales Growth
Sprays Lead with Convenience as Roll-Ons Show Volume Resilience
Brands Innovate with Natural Ingredients to Capture Premium Health-Conscious Consumers
Chart 63 Value Sales 2020-2030
Chart 64 Volume Sales 2020-2030
Chart 65 Value Sales by Category 2025
Omani Consumers to Drive Steady Growth with Sprays Leading Expansion
Premiumisation and Natural Formulations Set to Reshape Consumer Preferences
Brands to Leverage Innovation and Digital Engagement to Capture Emerging Segments
Chart 66 Forecast Value Sales 2020-2030
Chart 67 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Consolidate Dominance through Innovation and Promotions
Emerging Natural and Premium Brands Leverage Innovation and Digital to Expand Reach
Chart 68 Company Shares 2025
Chart 69 Brand Shares 2025
Supermarkets and Hypermarkets Lead through Widespread Availability
Online Platforms Drive E-Commerce Growth by Offering Convenience and Strong Selection
Chart 70 Retail Channels 2020-2025
Chart 71 Economic Context for Deodorants
Chart 72 Real GDP Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Deodorants
Chart 75 Population 2020-2030
Chart 76 Consumer Expenditure 2020-2030
Chart 77 Population by Generation 2025
Depilatories in Oman
Key Data Insights
Depilatories Summary
Steady Growth Driven by Rising Consumer Spending and Awareness in Oman
Hair Removers/Bleaches Dominate Sales While Razors Gain Momentum
Social Media and Sustainability Shape Consumer Demand and Product Innovation
Chart 78 Value Sales 2020-2030
Chart 79 Volume Sales 2020-2030
Chart 80 Value Sales by Category 2025
Premium and Economy Brands Will Innovate to Meet Diverse Consumer Needs Amid Steady Growth
Hair Removers/Bleaches to Retain Sales Lead
Brands to Adopt Natural Ingredients and Multifunctional Products to Capture Evolving Preferences
Chart 81 Forecast Value Sales 2020-2030
Chart 82 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Sustains Leadership through Brand Loyalty and Product Appeal
Chart 83 Company Shares 2025
Chart 84 Brand Shares 2025
Hypermarkets Lead Sales with Wide Product Selection and Frequent Promotions
Rising Digital Adoption Reshapes Purchasing Behaviours and Retail Strategies
Chart 85 Retail Channels 2020-2025
Chart 86 Economic Context for Depilatories
Chart 87 Real GDP Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Depilatories
Chart 90 Population 2020-2030
Chart 91 Consumer Expenditure 2020-2030
Chart 92 Population by Generation 2025
Fragrances in Oman
Key Data Insights
Fragrances Summary
Steady Growth Driven by Cultural Heritage and Rising Incomes
Local Brands Leverage Tradition While Small Boutiques Reshape Competition
Digital Platforms Enhance Accessibility
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
Global Brands to Leverage Local Heritage and Personalisation to Fuel Growth
Local and Regional Players to Maintain Strong Presence Amid Evolving Consumer Demands
Premium Fragrances to Drive Value Growth Despite Inflationary Challenges
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Stable Shares Amid Moderate Fragmentation
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Non-Grocery Retailers Maintain Dominance
Digital Transformation Reshapes Fragrance Retail with Convenience and Exclusive Offers
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Fragrances
Chart 102 Real GDP Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Fragrances
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Hair Care in Oman
Key Data Insights
Hair Care Summary
Rising Consumer Demand and Innovation Drive Sustained Value Growth in Hair Care
Specialist Retailers and Social Media Catalyse Premium and Clean Product Launches
Brands Leverage Innovation to Capture Demand for Premium Hair Treatments
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Clean Beauty Adoption and Innovation to Fuel Steady Sales Growth
Expanding Access and Affordability Set to Increase Reach of Advanced Hair Care Products
Digital Commerce and Social Media to Reshape Purchase Behaviour and Marketing
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Competitive Pressures to Retain Dominance in Retail Sales
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Hypermarkets and Supermarkets Lead Distribution While E-Commerce Gains Fastest Growth
E-Commerce Growth Reshapes Consumer Access and Product Focus in Hair Care Retailing
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Hair Care
Chart 117 Real GDP Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Hair Care
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Men's Grooming in Oman
Key Data Insights
Men's Grooming Summary
Omani Men Embrace Grooming with Rising Sales and Evolving Preferences
Men’S Razors Dominate Volumes While Pre-Shave and Fragrances Grow Rapidly
Barber Shops and Social Media Fuel Grooming Routine Adoption and Home Services
Chart 123 Value Sales 2020-2030
Chart 124 Volume Sales 2020-2030
Chart 125 Value Sales by Category 2025
High-Income and Younger Consumers Set to Drive Strong Growth in Personal Care
Men’S Razors to Drive Demand While Mass Fragrances Offers Strong Growth Potential
Omnichannel Expansion to Fuel Personalised Grooming Adoption
Chart 126 Forecast Value Sales 2020-2030
Chart 127 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions through Innovation and Consumer Loyalty
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Supermarkets and Hypermarkets Remain Popular with Broad Product Appeal
Retail E-Commerce Steadily Grows as Consumers Seek Convenience and Variety Online
Chart 130 Retail Channels 2020-2025
Chart 131 Economic Context for Men's Grooming
Chart 132 Real GDP Growth 2020-2030
Chart 133 Inflation 2020-2030
Chart 134 Consumer Context for Men's Grooming
Chart 135 Population 2020-2030
Chart 136 Consumer Expenditure 2020-2030
Chart 137 Population by Generation 2025
Oral Care in Oman
Key Data Insights
Oral Care Summary
Omani Consumers Drive Growth Amid Rising Economic Confidence
Premium Multifunctional and Natural Ingredient Products Reshape Consumer Choices
Colgate-Palmolive and Others Lead Whitening and Child-Focused Innovation Surge
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Consumers and Economic Growth to Fuel Steady Oral Care Expansion
Toothpaste to Lead Growth through Innovation and Premiumisation
Natural Ingredients and Premium Products Set to Reshape Consumer Choices
Chart 141 Forecast Value Sales 2020-2030
Chart 142 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Subtle Market Shifts
Chart 143 Company Shares 2025
Chart 144 Brand Shares 2025
Hypermarkets and Supermarkets Maintain Dominance Amid Shifting Offline Dynamics
Personalised Online Bundles Drive E-Commerce Growth Despite Modest Market Share
Chart 145 Retail Channels 2020-2025
Chart 146 Economic Context for Oral Care
Chart 147 Real GDP Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Oral Care
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025
Skin Care in Oman
Key Data Insights
Skin Care Summary
Rising Disposable Incomes and Climate Drive Skin Care Value Growth
Millennials and Gen Z Drive Growth in Clean and Conscious Beauty
Brands Leverage Personalisation and Traditional Ingredients to Capture Demand
Chart 153 Value Sales 2020-2030
Chart 154 Volume Sales 2020-2030
Chart 155 Value Sales by Category 2025
Digital Influence Set to Drive Steady Value Growth among Young Consumers
Cleansing Products to Maintain Popularity While Facial Care Will Lead in Value
Clean Beauty, K-Beauty and Men’S Grooming to Reshape Product Innovation
Chart 156 Forecast Value Sales 2020-2030
Chart 157 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Sustain Lead through Strategic Brand Strength
Kiko Milano Emerges with Trend-Driven Appeal to Younger Consumers
Chart 158 Company Shares 2025
Chart 159 Brand Shares 2025
Grocery and Non-Grocery Stores Dominate Distribution
E-Commerce Platforms Gain Traction with Competitive Pricing and Influencer Marketing
Chart 160 Retail Channels 2020-2025
Chart 161 Economic Context for Skin Care
Chart 162 Real GDP Growth 2020-2030
Chart 163 Inflation 2020-2030
Chart 164 Consumer Context for Skin Care
Chart 165 Population 2020-2030
Chart 166 Consumer Expenditure 2020-2030
Chart 167 Population by Generation 2025
Sun Care in Oman
Key Data Insights
Sun Care Summary
Korean Beauty Brands Drive Innovation and Sales Growth in Sun Care
Adult Sun Care Dominates Sales Amid Heightened Consumer Sun Protection Awareness
Innovation in Mineral Sunscreens and Product Formats Expands Consumer Choice
Chart 168 Value Sales 2020-2030
Chart 169 Volume Sales 2020-2030
Chart 170 Value Sales by Category 2025
Strong Growth to Be Driven by Consumer Awareness and Product Innovation among Omani Consumers
Adult Sun Care to Maintain Dominance with Aftersun Offering Further Potential
Premiumisation and Clean Beauty Trends to Reshape Product Offerings and Consumer Preferences
Chart 171 Forecast Value Sales 2020-2030
Chart 172 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Growing Competition From New Entrants
Chart 173 Company Shares 2025
Chart 174 Brand Shares 2025
Retail E-Commerce Rapidly Expands by Leveraging Discounts and Convenience
Chart 175 Retail Channels 2020-2025
Chart 176 Economic Context for Sun Care
Chart 177 Real GDP Growth 2020-2030
Chart 178 Inflation 2020-2030
Chart 179 Consumer Context for Sun Care
Chart 180 Population 2020-2030
Chart 181 Consumer Expenditure 2020-2030
Chart 182 Population by Generation 2025
Premium Beauty and Personal Care in Oman
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth Driven by Rising Consumer Spending
Premium Fragrances Dominate, While Bath and Shower Experiences Fast Growth
Sephora Reshapes Retail with Inclusivity Trend Fuelling Premiumisation
Chart 183 Value Sales 2020-2030
Chart 184 Value Sales by Category 2025
Digital Platforms to Reshape Consumer Engagement and Drive Growth
Premium Fragrances to Maintain Dominance
Value Vigilance and Digital Innovation Drive Business Strategy Evolution
Chart 185 Forecast Value Sales 2020-2030
Chart 186 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Positions Amid Stable Market Dynamics
Chart 187 Company Shares 2025
Chart 188 Brand Shares 2025
Chart 189 Economic Context for Premium Beauty and Personal Care
Chart 190 Real GDP Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Premium Beauty and Personal Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025
Mass Beauty and Personal Care in Oman
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Rising Spending Power and Retail Expansion
Mass Hair Care Leads with Strong Demand and Premiumisation Effects
Premiumisation and Value Hacking Shape Consumer Behaviour and Brand Dynamics
Chart 196 Value Sales 2020-2030
Chart 197 Value Sales by Category 2025
Young Diverse Consumers and Digital Influence to Drive Category Evolution
Mass Hair Care to Continue to Lead Sales, While Baby and Child-Specific Products Offers Rapid Growth Potential
Premiumisation and Value Hacking to Further Reshape Consumer Behaviour and Competitive Dynamics
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Stronghold Despite Slight Share Shifts
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Chart 202 Economic Context for Mass Beauty and Personal Care
Chart 203 Real GDP Growth 2020-2030
Chart 204 Inflation 2020-2030
Chart 205 Consumer Context for Mass Beauty and Personal Care
Chart 206 Population 2020-2030
Chart 207 Consumer Expenditure 2020-2030
Chart 208 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!