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2025 Developments
Beauty and personal care in Guatemala demonstrated steady growth as consumers increasingly prioritise preventive and multifunctional personal care. Rising consumer expenditure and an expanding middle class underpin this positive outlook, with younger consumers spearheading demand for ingredient-rich formulations combining efficacy with affordability, shaped by global influences such as K-beauty. The landscape exhibits a dual dynamic: mass-market offerings evolve towards sophisticated multifunctionality infused with botanical and scientifically validated ingredients, while premium products target affluent consumers seeking fast, visible results linked to healthy ageing. Distribution is adapting in parallel, with direct selling integrating digital tools, supermarkets expanding assortments, and e-commerce growing as a complementary channel. Competitive intensity is rising as global players and emerging brands innovate alongside one another. Strategic success hinges on credible scientific communication, multifunctionality, value-driven offerings, and digital consumer engagement aligned with evolving ingredient literacy and cultural trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Guatemala
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Expansion Driven by Holistic and Preventive Care Adoption
Chart 2 Rexona Offers Botanical-Infused Products
Longevity Drives Demand for Anti-Ageing Solutions
K-Beauty Adoption Shapes Youth-Driven Trends
Chart 3 K-Beauty Gains Ground with Active-Ingredient Formulations
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Preventive Care and Rising Consumer Expenditure Expected to Fuel Expansion
Fragrances Set to Dominate While Skin Care Posts Rapid Growth
Consumer-Driven Trends to Reshape Product Innovation and Channel Strategies
Chart 7 Analyst Insight for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Global Companies Leverage Innovation and Diversification to Sustain Dominance
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Direct Selling Leads Distribution with Expanding Reach and Innovation
Retail E-Commerce Complements Physical Channels with Growing Digital Adoption and Targeted Offerings
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Guatemala
Key Data Insights
Baby and Child-Specific Products Summary
Parents Drive Cautious Spending Amid Rising Preventive Care Awareness
Ricitos De Oro Leads Botanical Formulations Amid Rising Clean Label Demand
Chart 20 Clean Labels and Botanical Ingredients Gain Ground
Guatemalan Parents Adopt Sustainability and Value-Led Purchasing
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Parents Set to Cautiously Expand Spending Amid Declining Birth Rates
Hair Care Expected to Dominate While Skin Care Posts Fastest Growth
Natural Formulations and Multifunctional Products to Reshape Parental Choices
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Strengthens Leadership Amid Rising Competition
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Lead Distribution in 2025
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Guatemala
Key Data Insights
Bath and Shower Summary
Steady Growth Driven by Cautious Spending Amid Rising Hygiene Awareness
Bar Soap Leads with Added Skin Care Benefits
Liquid Soap Posts Fastest Growth, Driven by Convenience and Affordability
Chart 36 Rising Hygiene Awareness Meets Budget Realities
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Younger Consumers Set to Drive Liquid Formats Growth Amid Affordability Constraints
Bar Soap Expected to Remain Dominant through 2030
Personalised and Sustainable Products to Gain Traction among Niche Consumers
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Industria La Popular Innovate to Retain Leadership
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Small Local Grocers Lead Distribution as Supermarkets Expand Reach
Retail E-Commerce Remains Niche Amid Sensory Shopping Habits
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Guatemala
Key Data Insights
Colour Cosmetics Summary
Lip Products Lead Colour Cosmetics Expansion in Guatemala
Chart 52 Ethnic Diversity Drives Demand for Broader Shade Portfolios
Clinique and Revlon Lead Expansion of Shade Ranges and Skin-Care-Infused Makeup
Millennial and Gen Z Women Embrace K-Beauty Trends
Chart 53 K-Beauty Gains Traction Amid Rising Cultural Influence
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Guatemalan Women Expected to Embrace Personalised Rituals
Lip Products Set to Lead While Colour Cosmetics Sets/Kits Post Fastest Growth
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Direct Sellers Leverage Pricing and Social Impact to Sustain Leadership
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Direct Selling Sustains Leadership Amid Evolving Consumer and Employment Trends
E-Commerce Gains Momentum Driven by Retailer Promotions and Social Media Influence
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Colour Cosmetics
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Colour Cosmetics
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Deodorants in Guatemala
Key Data Insights
Deodorants Summary
Consumers Drive Growth with Increased Hygiene Focus and Spending Power
Affordable Deodorant Sticks Lead as Consumers Seek Skin Care Benefits
Chart 69 Skin-Care and Affordability Drive Deodorants
Unilever’S Dove Line Innovates with Natural Ingredients
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Consumers Expected to Adopt Healthier Routines Driving Steady Expansion
Deodorant Sticks Set to Lead Value Sales While Sprays Gain Fast Popularity
Health-Conscious Innovation to Reshape Product Development and Competition
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Strengthen Leadership through Strategic Skin-Care Positioning
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Small Local Grocers Lead Distribution Due to Wide Coverage and Affordability
Retail E-Commerce Gradually Expands with Supermarket Omnichannel Offers
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Deodorants
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Guatemala
Key Data Insights
Depilatories Summary
Guatemalan Consumer Preferences Drive Steady Growth Amid Cautious Spending
Women's Razors and Blades Lead While Hair Removers/Bleaches Gain Traction
Chart 85 Skin-Care-Enhanced, Affordable Razors
Value Brands and Skin Care Features Shape Landscape
Chart 86 Value Sales 2020-2030
Chart 87 Volume Sales 2020-2030
Chart 88 Value Sales by Category 2025
Guatemalan Women’S Preferences Set to Sustain Steady Growth
Women’S Razors and Blades Expected to Maintain Lead through 2030
Skin Care Integration and Service Expansion to Redefine Competitive Dynamics
Chart 89 Forecast Value Sales 2020-2030
Chart 90 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance Amid Moderate Concentration
Chart 91 Company Shares 2025
Chart 92 Brand Shares 2025
Supermarkets and Discounters Lead Distribution
Chart 93 Retail Channels 2020-2025
Chart 94 Economic Context for Depilatories
Chart 95 Real Gdp Growth 2020-2030
Chart 96 Inflation 2020-2030
Chart 97 Consumer Context for Depilatories
Chart 98 Population 2020-2030
Chart 99 Consumer Expenditure 2020-2030
Chart 100 Population by Generation 2025
Fragrances in Guatemala
Key Data Insights
Fragrances Summary
Increasing Daily Fragrance Use and Personal Identity Expression Fuel Expansion
Mass Fragrances Lead Sales by Combining Premium-Like Fixation with Affordability
Brands Leverage Natural Ingredients to Engage Health-Conscious Consumers
Chart 101 Natural-Forward Fragrances Gain Momentum
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Guatemalans Expected to Embrace Daily Fragrance Use Amid Economic Stability
Mass Fragrances Set to Maintain Dominance as Premium Scents Gain Emotional Appeal
Fragrance Innovation Leverages Mood Benefits and Personalisation to Engage Consumers
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Leading Companies Enhance Product Offerings to Sustain Competitive Advantage
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Direct Sellers Leverage Social Impact and Digital Modernisation to Lead Sales
Supermarkets and E-Commerce Gain Ground Amid Expanding Assortments and Omnichannel Offers
Chart 109 Retail Channels 2020-2025
Chart 110 Economic Context for Fragrances
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Fragrances
Chart 114 Population 2020-2030
Chart 115 Consumer Expenditure 2020-2030
Chart 116 Population by Generation 2025
Hair Care in Guatemala
Key Data Insights
Hair Care Summary
Chart 117 Key Industry Trends for Hair Care
Steady Growth Driven by Consumer Demand for Specialised and Preventive Hair Solutions
Dove and Salon Professional Care Lead Innovation Amid Rising Demand for Nourishing Treatments
Chart 118 Dove Offers Nourishing Compounds and Preventive Protection
Bioland and Shanat Harness Transparency and Natural Ingredients to Meet Health-Conscious Consumers
Chart 119 Rising Demand for Transparent, Low-Chemical Hair Care
Chart 120 Value Sales 2020-2030
Chart 121 Volume Sales 2020-2030
Chart 122 Value Sales by Category 2025
Women’S Increasing Focus on Hair Health Expected to Drive Diverse Growth Trajectories
Skin Care Ingredients and Sustainability Set to Influence Consumer Choice and Product Innovation
Chart 123 Analyst Insight for Hair Care
Chart 124 Forecast Value Sales 2020-2030
Chart 125 Forecast Value Sales by Category 2025-2030
Global Companies Adapt Portfolios to Maintain Leadership Amid Growing Competition
Chart 126 Company Shares 2025
Chart 127 Brand Shares 2025
Small Local Grocers Retain Dominance as Supermarkets and Discounters Expand Reach
Retail E-Commerce Steadily Grows as Chains and Niche Brands Drive Online Sales
Chart 128 Retail Channels 2020-2025
Chart 129 Economic Context for Hair Care
Chart 130 Real Gdp Growth 2020-2030
Chart 131 Inflation 2020-2030
Chart 132 Consumer Context for Hair Care
Chart 133 Population 2020-2030
Chart 134 Consumer Expenditure 2020-2030
Chart 135 Population by Generation 2025
Men's Grooming in Guatemala
Key Data Insights
Men's Grooming Summary
Innovative Fragrance Launches Redefine Men's Grooming
Chart 136 Growing Demand for Multibenefit Formats
Multifunctional Products and Preventive Skin Care Reshape Grooming Habits
Chart 137 Guatemalan Men Embrace Personalised Grooming
Chart 138 Value Sales 2020-2030
Chart 139 Volume Sales 2020-2030
Chart 140 Value Sales by Category 2025
Younger Guatemalan Men Set to Embrace Personalised Grooming
Men’S Fragrances Expected to Dominate While Toiletries Achieve Rapid Growth
Embracing Beard Care and Body Hair Control to Reshape Opportunities
Chart 141 Forecast Value Sales 2020-2030
Chart 142 Forecast Value Sales by Category 2025-2030
Procter & Gamble Strengthens Position Amid Shifting Shares
Chart 143 Company Shares 2025
Chart 144 Brand Shares 2025
Direct Selling and Supermarkets Lead Distribution with Evolving Strategies
Retail E-Commerce Grows as Niche Channel Amid Expanding Digital Adoption
Chart 145 Retail Channels 2020-2025
Chart 146 Economic Context for Men's Grooming
Chart 147 Real Gdp Growth 2020-2030
Chart 148 Inflation 2020-2030
Chart 149 Consumer Context for Men's Grooming
Chart 150 Population 2020-2030
Chart 151 Consumer Expenditure 2020-2030
Chart 152 Population by Generation 2025
Oral Care in Guatemala
Key Data Insights
Oral Care Summary
Toothbrushes Post Fastest Growth by Rising Oral Health Awareness and Population Expansion
Toothpaste Leads as Multifunctional Preventive Products Gain Preference
Chart 153 Consumers Embrace Multifunctional Formulations
Guatemalans Drive Demand for Affordable Oral Care Products
Chart 154 Value Sales 2020-2030
Chart 155 Volume Sales 2020-2030
Chart 156 Value Sales by Category 2025
Young Guatemalans Set to Adopt Oral Hygiene Early, Boosting Expansion
Toothpaste Expected to Maintain Dominance While Toothbrushes Expand Rapidly
Awareness Campaigns and Aesthetics Poised to Drive Innovation
Chart 157 Forecast Value Sales 2020-2030
Chart 158 Forecast Value Sales by Category 2025-2030
Colgate’S Dominance Faces Growing Competition Amid Stable Concentration
Chart 159 Company Shares 2025
Chart 160 Brand Shares 2025
Small Local Grocers Maintain Dominance as Supermarkets Expand Rapidly
Chart 161 Retail Channels 2020-2025
Chart 162 Economic Context for Oral Care
Chart 163 Real Gdp Growth 2020-2030
Chart 164 Inflation 2020-2030
Chart 165 Consumer Context for Oral Care
Chart 166 Population 2020-2030
Chart 167 Consumer Expenditure 2020-2030
Chart 168 Population by Generation 2025
Skin Care in Guatemala
Key Data Insights
Skin Care Summary
Rising Consumer Health Focus Fuels Robust Growth among Guatemalan Shoppers
Facial Care Leads by Consumer Preference for Scienced-Backed Products
Chart 169 Multifunctional, Anti-Aging Skin-Care Solutions
Guatemalan Brands Leverage Natural Ingredients and Global Trends to Engage Consumers
Chart 170 K-Beauty Gains Ground
Chart 171 Value Sales 2020-2030
Chart 172 Volume Sales 2020-2030
Chart 173 Value Sales by Category 2025
Educated Consumers and Affordable Options Set to Fuel Sustained Growth
Multifunctional Products and Digital Tools to Reshape Product Innovation and Engagement
Chart 174 Forecast Value Sales 2020-2030
Chart 175 Forecast Value Sales by Category 2025-2030
Belcorp and Unilever Strengthen Positions through Innovation and Consumer Engagement
Chart 176 Company Shares 2025
Chart 177 Brand Shares 2025
Direct Selling Leads with Broad Distribution and Frequent Launches
Retail E-Commerce Emerges as Fastest-Growing Channel among Younger Consumers
Chart 178 Retail Channels 2020-2025
Chart 179 Economic Context for Skin Care
Chart 180 Real Gdp Growth 2020-2030
Chart 181 Inflation 2020-2030
Chart 182 Consumer Context for Skin Care
Chart 183 Population 2020-2030
Chart 184 Consumer Expenditure 2020-2030
Chart 185 Population by Generation 2025
Sun Care in Guatemala
Key Data Insights
Sun Care Summary
Steady Expansion Reflects Increasing Preventive Skin Care Adoption
Adult Sun Care Dominates as Consumers Seek Multi-Benefit, Anti-Ageing Protection
Younger Consumers Drive Reef-Friendly Sun Care Adoption
Chart 186 Rising Environmental Awareness Fuels Expansion
Chart 187 Value Sales 2020-2030
Chart 188 Volume Sales 2020-2030
Chart 189 Value Sales by Category 2025
Brands Expand Sun Care Formats and Price Options to Democratise Usage
Parents Expected to Drive Rapid Expansion with Child-Specific Sun Protection Prioritised
Multifunctional Anti-Ageing Products to Reshape Consumer Preferences
Chart 190 Forecast Value Sales 2020-2030
Chart 191 Forecast Value Sales by Category 2025-2030
Bdf Centroamerica and Yanbal Drive Growth Amid Market Fragmentation
Chart 192 Company Shares 2025
Chart 193 Brand Shares 2025
Supermarkets Lead as Direct Selling Expands Rapidly among Niche Consumers
Retail E-Commerce Grows Steadily, Serving Niche Consumers with Specialised Offerings
Chart 194 Retail Channels 2020-2025
Chart 195 Economic Context for Sun Care
Chart 196 Real Gdp Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Sun Care
Chart 199 Population 2020-2030
Chart 200 Consumer Expenditure 2020-2030
Chart 201 Population by Generation 2025
Premium Beauty and Personal Care in Guatemala
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 202 Key Industry Trends for Premium Beauty and Personal Care
Higher-Income Consumers Drive Steady Growth Amid Economic Challenges
Premium Skin Care Leads Value Sales While Adult Sun Care Grows Rapidly
Affluent Guatemalans Embrace Longevity with Premium Anti-Ageing Products
Chart 203 Higher-Income Consumers Drive Premium Beauty Expansion
Chart 204 Value Sales 2020-2030
Chart 205 Value Sales by Category 2025
Affluent Consumers Set to Drive Demand for Scientifically Validated Anti-Ageing Solutions
Premium Skin Care Expected to Lead While Adult Sun Care Accelerates Growth
Scientific Validation and Healthy Longevity Trends to Reshape Brand Strategies and Consumer Expectations
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Stable Shares
L’Oréal and Estée Lauder Maintain Dominance through Innovation and Trusted Portfolios
Chart 208 Company Shares 2025
Chart 209 Brand Shares 2025
Chart 210 Economic Context for Premium Beauty and Personal Care
Chart 211 Real Gdp Growth 2020-2030
Chart 212 Inflation 2020-2030
Chart 213 Consumer Context for Premium Beauty and Personal Care
Chart 214 Population 2020-2030
Chart 215 Consumer Expenditure 2020-2030
Chart 216 Population by Generation 2025
Mass Beauty and Personal Care in Guatemala
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Expanding Middle Class and Evolving Personal Care Routines
Mass Fragrances Dominate Sales While Mass Adult Sun Care Shows Rapid Expansion
Colgate-Palmolive’S Palmolive Naturals Redefine Affordability with Skin Benefits
Chart 217 Consumers Demand Multifunctional, Skin-Friendly Formulas
Chart 218 Value Sales 2020-2030
Chart 219 Value Sales by Category 2025
Consumers Set to Embrace Multifunctional Products, Driving Sustained Growth
Mass Fragrances Expected to Maintain Dominance While Adult Care Accelerates Rapidly
Brands Innovate with Active Ingredients and Digital Channels to Capture Value
Chart 220 Forecast Value Sales 2020-2030
Chart 221 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Growing Competition Amid Shifting Shares
Chart 222 Company Shares 2025
Chart 223 Brand Shares 2025
Chart 224 Economic Context for Mass Beauty and Personal Care
Chart 225 Real Gdp Growth 2020-2030
Chart 226 Inflation 2020-2030
Chart 227 Consumer Context for Mass Beauty and Personal Care
Chart 228 Population 2020-2030
Chart 229 Consumer Expenditure 2020-2030
Chart 230 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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