2025 Developments
Beauty and personal care in Honduras in 2025 showed a resilient expansion despite economic constraints, driven by a population of 11 million and modest growth in consumer expenditure. The category’s appeal lies in its alignment with evolving consumer priorities that blend affordability with advanced multifunctional benefits, particularly in hair care and colour cosmetics, which reflect deeper integration of skin care actives and sensorial experiences. Younger consumers, notably millennials and Gen Z, act as catalysts for innovation through their engagement with digital platforms and global trends such as K-beauty, accelerating the democratisation of ingredient-led products. Established multinational manufacturers maintain dominance by leveraging extensive distribution and science-backed innovation, yet face increasing fragmentation from emerging brands and private label products. Success in this environment demands brands to deliver multifunctional, skin-care enriched formulations at accessible price points, capitalise on digital engagement to reach younger demographics, and optimise retail presence, all while addressing the consumer’s desire for efficacy, convenience and emotional connection.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Honduras?
- Which are the leading brands in Honduras?
- How are products distributed in Honduras?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Honduras
2025 Developments
Key Data Insights
Consumers Adopt Holistic Personal Care Amid Economic Constraints
Hair Care Leads Sales as Colour Cosmetics Grow
Younger Consumers Accelerate Skin Care Integration with K-Beauty
Young Consumers to Drive Growth While Hair Care Remains Largest Category
Colour Cosmetics to Show Strong Growth Driven by Digital and Ingredient-Led Trends
Leading Manufacturers Reinforce Positions Amid Growing Fragmentation
Supermarkets and Hypermarkets Expand Reach to Lead Retail Sales
Direct Selling Adapts Amid Competition and Shifting Consumer Preferences
Baby and Child-Specific Products in Honduras
Key Data Insights
Baby and Child-Specific Products Summary
Steady Population Growth and Rising Expenditure Boost Demand
Manufacturers Capitalise on Baby Wipes and Child-Specific Sun Care
Steady Economic Growth and Rising Population to Underpin Sustained Demand
Baby Wipes to Maintain Popularity Driven by Essential Daily Use
Rising Sun Protection Awareness to Drive Rapid Sun Care Adoption
Leading Manufacturers Consolidate Market Share
Supermarkets and Hypermarkets Lead Distribution through Growing Influence
Bath and Shower in Honduras
Key Data Insights
Bath and Shower Summary
Steady Economic Growth Supports Rising Consumer Demand in Honduras
Bar Soap Dominates Volume and Value Sales
Rising Incomes and Population Growth to Drive Value Expansion
Bar Soap to Maintain Dominance as Body Wash/Shower Gel Accelerates
Colgate-Palmolive Strengthens Leading Position as Market Concentration Intensifies
Grocery Retailers Lead Distribution as Small Local Grocers Gain Share
Colour Cosmetics in Honduras
Key Data Insights
Colour Cosmetics Summary
Women Adopt Multifunctional Beauty Rituals and Drive Retail Growth
Younger Consumers Fuel Expansion of Affordable Asian Beauty Products
Manufacturers Offer All-In-One Makeup Solutions
Younger Consumers and Multifunctional Products to Accelerate Growth
Facial Make-Up to Remain Largest with Steady Growth
Colour Cosmetics Sets/Kits to Expand through Digital Trends and Convenience
Leading Manufacturers Leverage Innovation and Broad Distribution to Sustain Positions
Supermarkets Shape Distribution Dynamics Amid Growing Competition
Deodorants in Honduras
Key Data Insights
Deodorants Summary
Steady Growth Driven by Daily Use and Cautious Spending Shapes Sales
Deodorant Roll-Ons Lead Value Growth While Creams Innovate with Skin Care
Dove and Nivea Drive Multifunctional and Value-Oriented Product Strategies
Value-Oriented Formats to Sustain Growth Amid Cautious Consumer Spending
Deodorant Roll-Ons to Lead Value as Deodorant Creams Grow
Multifunctional Formulations to Reshape Consumer Expectations and Brand Strategies
Unilever and Bdf Strengthen Positions through Targeted Strategies
Supermarkets and Hypermarkets Strengthen Leadership with Broad Assortments
Direct Selling Gains Traction with Multifunctional Roll-Ons
Depilatories in Honduras
Key Data Insights
Depilatories Summary
Honduran Consumers Drive Steady Growth Amid Rising Expenditure
Hair Removers/Bleaches Lead Value While Women’S Razors and Blades Lead Growth
Steady Value Growth Set to Be Driven by Rising Incomes and Population Expansion
Bleaches/Hair Removers to Maintain Sales While Women’S Razors and Blades Accelerate
Procter & Gamble Strengthens Lead Amid Shifting Competitor Shares
Grocery Retailers Lead Sales as Discounters Accelerate Growth
Fragrances in Honduras
Key Data Insights
Fragrances Summary
Steady Economic Expansion Fuels Fragrances Demand
Mass Fragrances Lead Value with Strong Growth over Premium Segment
Steady Economic Growth and Rising Consumer Spending to Drive Value Expansion
Mass Fragrances to Maintain Market Leadership as Premium Fragrances Grow
Leading Companies Lose Share as Market Becomes Less Concentrated
Direct Selling Leads Distribution Despite Significant Share Decline
Non-Grocery Retailers Expand Rapidly, Reshaping Fragrance Purchasing Landscape
Hair Care in Honduras
Key Data Insights
Hair Care Summary
Honduran Consumers Drive Strong Value Growth Amid Steady Economic Expansion
Conditioners and Treatments Lead Growth with Premiumisation and Service Demand
Honduran Consumers’ Rising Expenditure to Support Hair Care Growth
Shampoos to Hold Largest Share as Premium Segment Accelerates
Unilever and Procter & Gamble Strengthen Dominance Amid Moderate Fragmentation
Grocery Retailers Lead Sales as Discounters and Hypermarkets Grow
Men's Grooming in Honduras
Key Data Insights
Men's Grooming Summary
Honduran Consumers Drive Steady Growth Amid Improving Economic Conditions
Men’S Fragrances Lead Value Sales with Premiumisation Driving Growth
Honduran Consumers’ Rising Expenditure to Fuel Men’S Grooming
Men’S Fragrances to Maintain Lead in Sales While Toiletries Show Strong Growth
Leading Manufacturers Strengthen Hold as Market Concentration Stabilises
Grocery Retailers Lead with Supermarkets Driving Fastest Growth
Oral Care in Honduras
Key Data Insights
Oral Care Summary
Honduran Oral Care Benefits From Steady Economic Growth and Rising Consumer Spending
Toothpaste Leads Sales While Dental Floss Drives Rapid Value Growth
Steady Economic Growth to Fuel Robust Expansion among Consumers
Toothpaste to Maintain Market Lead While Dental Floss Accelerates
Increasing Health Consciousness to Drive Product Diversification
Colgate-Palmolive and Procter & Gamble Shape Market Dynamics with Shifting Shares
Grocery and Non-Grocery Retailers Dominate as Discounters Gain Ground
Skin Care in Honduras
Key Data Insights
Skin Care Summary
Steady Growth Driven by Women’S Adoption of Preventive Skin Care
Facial Care Leads Sales as Body Care Maintains Steady Volume Growth
Honduran Women Integrate Preventive Skin Care into Longevity Routines
Younger Consumers to Drive Sophisticated Focus on Ingredients
Facial Care to Remain Dominant While Body Care Accelerates Value Growth
Democratisation and Male Skin Care to Reshape Brand Strategies and Access
Leading Companies Expand Share Amid Intensifying Competition
Key Companies Leverage Innovation and Trust to Sustain Leadership
Supermarkets Expand Reach and Lead Skin Care Distribution
Direct Selling Sustains Appeal Amid Informal Economy and Evolving Consumer Needs
Sun Care in Honduras
Key Data Insights
Sun Care Summary
Steady Growth in Sales Driven by Economic Expansion and Rising Consumer Spending
Adult Sun Care Leads in Volume and Value as Baby and Child-Specific Sun Care Grows
Manufacturers and Consumers to Drive Steady Sun Care Growth
Adult Sun Care to Maintain Lead While Baby and Child-Specific Sun Care Accelerates
Leading Manufacturers Consolidate Market Share
Grocery and Health Specialists Drive Retail Sales Growth with Shifting Shares
Premium Beauty and Personal Care in Honduras
Key Data Insights
Premium Beauty and Personal Care Summary
Affluent Consumers Drive Steady Growth Amid Economic Challenges
Premium Colour Cosmetics Leads Sales as Skin Care Grows
Hondurans Embrace Longevity with Clinical Skincare
Affluent Hondurans to Embrace Science-Led Beauty for Visible Results
Premium Colour Cosmetics to Lead Sales While Targeted Skin Care Surges
Longevity and Clinical Validation to Reshape Product Strategies and Loyalty
L’Oréal Maintains Dominance Amid Growing Competition From Local Players
Mass Beauty and Personal Care in Honduras
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Evolving Consumer Expectations and Economic Resilience
Mass Hair Care Leads Growth as Affordability Meets Enhanced Functionality
Rexona Introduces Multifunctional Deodorant
Consumers to Embrace Multifunctional Products Blending Science and Affordability
Mass Hair Care to Maintain Sales as Colour Cosmetics Surge with Advanced Benefits
Leading Manufacturers Strengthen Positions through Innovation and Broad Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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