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2025 Development
Croatia's beauty and personal care market in 2025 showed resilient growth, with a 6% retail value increase to EUR621.1 million, driven by rising consumer expenditure and GDP expansion. Consumers balance cautious spending with a demand for innovation and wellness products, creating a dual market for both affordable and premium segments. Skincare is a key category, with advanced formulations and interest in multifunctional, longevity-focused solutions. Market leaders maintain their strength through diverse portfolios, while private labels gain traction. Distribution relies on health and beauty specialists, with e-commerce slowly expanding. Brand success requires integrating technology, personalized engagement, influencer marketing, and strategic investments in product efficacy and affordability to meet evolving consumer needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Croatia
2025 Development
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth in Retail Value Amid Cautious Consumer Spending and Inflationary Pressures
Skin Care Leads Retail Value with Rising Demand for Advanced, Wellness-Focused Products
Brands Leverage Lifestyle and Longevity Trends to Innovate and Engage Discerning Consumers
Chart 2 New Body Hugs Collection From Afrodita
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Croatian Consumers Balance Cautious Spending with Steady Category Growth
Chart 6 Market Insight for Beauty and Personal Care
Skin Care Leads Growth While Demand for Sun Care Is Rising Fast
Innovative Technologies and Wellness Reshape Croatia’S Beauty Landscape
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
L'oréal and Beiersdorf Consolidate Leadership through Diverse Brand Portfolios
Acquisitions, Launches, and Business Imperatives Shape the Beauty Landscape
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Health and Beauty Specialists Maintain Leaderhips as E-Commerce Growth Moderates
Online Retail Innovation Shapes Consumer Access and Product Availability in 2026
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Croatia
Key Data Insights
Baby and Child-Specific Products Summary
Stable Growth Driven by Consumer Demand and Tourism Influx
Baby Wipes Lead in Value While Sun Care Shows Dynamic Volume Growth
Brands Innovate with Clean Ingredients and Asia Influence Shaping Product Appeal
Chart 19 Pyunkang Yul Kids & Baby Cream
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Local Consumers and Tourists Drive Steady Growth Amid Expanding E-Commerce
Baby Wipes Dominate Value Sales While Sun Care Is the Fastest Growing
Manufacturers Embrace Natural Ingredients and Sustainability to Meet Evolving Demands
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Shifting Market Power in Croatia’S Baby and Childcare Retail Sector
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Health and Personal Care Stores Lead as E-Commerce Gradually Expands
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Croatia
Key Data Insights
Bath and Shower Summary
Leading Manufacturers Capitalise on Wellness Trends to Drive Steady Growth in Croatia
Bar Soap Maintains Leadership While Intimate Hygiene Shows Promising Expansion
Afrodita and Masil Leverage Clean Beauty and Asian Influence to Boost Innovation
Chart 35 Intimate Washes Welcomes a New Brand in 2025 - Afrodita S.M.A.R.T. Intimate Gel
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Clean Beauty and Skin Health Drive Growth in Bath and Shower Products
Bar Soap Remains Largest but Faces Slight Volume Decline Amid Stabilising Demand
Body Wash/Shower Gel Leads Growth through Innovation and Rising Consumer Awareness
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Shares While New Challengers Gain Momentum
Strategic Acquisitions and Product Innovation Drive Future Growth Potential
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Health and Personal Care Stores Lead with Sustained Dominance in 2025
E-Commerce Accelerates Growth and Diversifies Bath and Shower Access in 2025
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Croatia
Key Data Insights
Colour Cosmetics Summary
Colour Cosmetics Market Grows on Premiumisation and Digital Influence
E.L.F. Cosmetics and Max Factor Innovate with Multifunctional and Expressive Product Launches
Chart 51 Plumping Lip Oil Increasingly Popular within Colour Cosmetics
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Tourism and Digital Influence Drive Growth Despite Demographic Challenges
Lip Products Are Set to Be the Fastest Growing Category
Technology and Sustainable Practices Are Transforming Colour Cosmetics
Chart 55 Forecast Value Sales 2020-2030
Chart 56 Forecast Value Sales by Category 2025-2030
Cosnova and L'oréal Maintain Leadership Amid Moderate Market Concentration Shifts
E.L.F. Beauty Acquisition and Social Media Trends Impact the Market
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Health and Personal Care Stores Lead as Preferred Shopping Destination for Cosmetics
E-Commerce Is Expanding Slowly
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Croatia
Key Data Insights
Deodorants Summary
Steady Growth Reflects Premiumisation and Expanding Consumer Choice
Deodorant Sticks Shows the Strongest Performance While Deodorant Sprays Is the Largest Category
Haan’S Probiotic Roll-On and Nike’S Fragrance Extend Wellness Focus
Chart 67 Prebiotics Based Haan Roll-On Deodorant Debuts the Croatian Market in 2025
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Deodorant Market Shifts toward Value, Performance and Wellness Innovation
Shift to Sticks and Roll-Ons Drives Growth in Deodorants
Higher Spending Power Boosts Premium and Wellness Deodorant Trends
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Drive Competitive Dynamics through Strategic Growth
Unilever’S Acquisitions and Beiersdorf’S Innovations Shape Market Opportunities
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Supermarkets and Beauty Specialists Lead Deodorant Distribution in Croatia
E-Commerce Gains Momentum as Omnichannel Strategies Become Essential
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Croatia
Key Data Insights
Depilatories Summary
Dual Consumer Dynamics Shape Growth Amid Economic Pressure
Women’S Razors and Blades Dominate Value Sales While Hair Removers Innovate
Organic Mimi and Dm Target Wellness and Price-Conscious Consumers Effectively
Chart 83 Organic Mimi Is the Latest Clean Beauty Inspired Women's Pre-Shave Product Launch
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Consumer Preference for At-Home and Skin-Friendly Solutions Sustains Steady Growth
Steady Razor Growth and Rising Pre-Shave Demand
Manufacturers Leverage Natural Ingredients and Convenience to Capture Evolving Consumers
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Procter & Gamble Leads While Value Brands Gain Ground in Croatia
Value Brands Gain Ground as Consumers Shift Spending in Croatia
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Health and Personal Care Stores Lead in Offline Sales
E-Commerce Continues Its Growth While Offline Retail Hold Dominance
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Croatia
Key Data Insights
Fragrances Summary
Premium Fragrances Lead Value Growth Amid Rising Consumer Aspiration
Asia-Influenced Launches and Social Media Fuel Growth
Chart 99 Debut of Arabian Influenced Habik by Lattafa
Aspirational Identity and Celebrity Influence Shape Purchasing Decisions
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Consumers Shift to Value and Premium Fragrances Amid Economic Pressures
Technological Innovation and Sustainability Reshape Fragrance Experiences and Production
Value-Driven Consumer Behaviour and Innovation Compel Brands to Adapt Strategies
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Market Stability Defines Fragrance Landscape.
Strategic Acquisitions and Culturally Resonant Launches Influence the Market
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Beauty Specialists Lead Offline Fragrance Sales
E-Commerce Growth Accelerates Fragrance Accessibility through Diverse Online Platforms
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in Croatia
Key Data Insights
Hair Care Summary
Steady Growth Driven by Innovation and Consumer Demand for Health-Focused Solutions
Salon Professional Hair Care Leads with Premium Innovation and Volume Gains
Garnier Ultimate Blends Exemplifies Shift to Longevity-Focused Hair Nourishment
Chart 115 Moroccanoil Treatment Ultra Light Mist Hair Spray
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Consumers Drive Steady Growth Amid Evolving Economic Conditions
Salon Professional Hair Care Leads Value Gains While Excl Salon Grows Steadily
Innovation in Medicated and Natural Products Reshapes Consumer Preferences
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
L'oréal Adria and Henkel Croatia Strengthen Dominance through Innovation and Trusted Brands
L’Oréal’S Strategic Acquisitions and Innovation Set to Reshape Premium Hair Care Offerings
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Health and Personal Care Stores Maintain Dominance as E-Commerce Gains Ground
Expanding E-Commerce Platforms and Diversified Retail Concepts Accelerate Channel Evolution
Online Shopping Growth Challenges Traditional Stores as Consumer Demand Diversifies
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Croatia
Key Data Insights
Men's Grooming Summary
Men's Grooming Sees Steady Growth Driven by Innovation and Demand
Men’S Toiletries Lead Value Sales While Shaving Gains Momentum through Innovation
Brands Merge Lifestyle and Wellness to Expand Grooming Relevance with Practical Solutions
Chart1 by Jm Keune - Timeless Care Products
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
Tourism Demand Sustains Men's Grooming Amid Population Decline
Men’S Toiletries Lead Sales While Shaving Drives Fastest Growth through Innovation
Innovation, E-Commerce, and Wellness Trends Reshape Consumer Engagement and Sales
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Stable Market Shares
Dm-Drogerie Markt Drives Growth with Value-Focused Private Labels
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Specialised Retailers Lead the Market
E-Commerce Growth in Men's Grooming Slows as Market Matures
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Men's Grooming
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Men's Grooming
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Oral Care in Croatia
Key Data Insights
Oral Care Summary
Oral Care Growth Driven by Toothpaste and Innovation in Hygiene Products
Growth in Dental Floss Driven by Preventive Care and Innovation
Clean Formulations Redefine Oral Care Innovation and Consumer Demand
Chart 146 Clean Reimagined Oral Care Brands Evolve
Chart 147 Value Sales 2020-2030
Chart 148 Volume Sales 2020-2030
Chart 149 Value Sales by Category 2025
Tourism and Premiumisation Bring Steady Growth Despite Population Decline
Innovation and Premiumisation Drive Growth in Oral Care Categories
Consumer Trends and Demographics Drive Oral Care Innovation
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Glaxosmithkline and Colgate-Palmolive Lead with Stable Innovation and Penetration
Stable Market Supports Innovation and Competitive Agility
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Offline Channels Continue to Lead Oral Care Retail Landscape
Growing Role of E-Commerce Alongside a Diversified Retail Landscape
Chart 154 Retail Channels 2020-2025
Chart 155 Economic Context for Oral Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Oral Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Skin Care in Croatia
Key Data Insights
Skin Care Summary
Facial Care Leads Value Growth Driven by Premiumisation and Longevity Focus
Asia-Influence, Clean Beauty and Longevity Drive Demand
Chart 162 Korean Science-Backed Hand & Body Lotion by Herbalife Debuts the Market in 2025
Chart 163 Value Sales 2020-2030
Chart 164 Volume Sales 2020-2030
Chart 165 Value Sales by Category 2025
Tourism and E-Commerce Fuel Sustained Growth Amid Demographic Challenges
Facial Care Not Only Leader but Is Also Expected to Be the Fastest Growing Category
Advances in Microbiome Science and Smart Technology Reshape Product Innovation and Competition
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance Amid Moderate Share Shifts
Corporate Activity Reshapes the Skincare Landscape
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Specialist Retailers Lead Skincare Distribution
Emerging Online and Specialist Retailers Drive Innovation and Consumer Engagement
Chart 170 Retail Channels 2020-2025
Chart 171 Economic Context for Skin Care
Chart 172 Real Gdp Growth 2020-2030
Chart 173 Inflation 2020-2030
Chart 174 Consumer Context for Skin Care
Chart 175 Population 2020-2030
Chart 176 Consumer Expenditure 2020-2030
Chart 177 Population by Generation 2025
Sun Care in Croatia
Key Data Insights
Sun Care Summary
Increased Tourism and Heatwaves Drive Sun Care Demand Growth
Adult Sun Care Dominates Sales with Premiumisation and Performance Focus
Asian Beauty Brands Reshape Sun Care with Innovative Spf Products
Chart 178 Dr.Jart+ Sunscreen Stick Revolutionizes the Sun Care in 2025
Chart 179 Value Sales 2020-2030
Chart 180 Volume Sales 2020-2030
Chart 181 Value Sales by Category 2025
Tourism and Innovation Drive Sustained Growth in Sun Care Demand
Adult Sun Care Leads Value with Baby and Child-Specific Products Growing Fastest
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Moderate Market Concentration
Emerging Brands Capitalise on Private Label Strength and Innovation to Grow
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Health and Beauty Specialists Drive Sun Care Distribution
Beauty Specialists and Supermarkets Pioneer Growth through Innovation and Accessibility
Chart 186 Retail Channels 2020-2025
Chart 187 Economic Context for Sun Care
Chart 188 Real Gdp Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Sun Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Premium Beauty and Personal Care in Croatia
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth in Premium Beauty and Personal Care Driven by Rising Consumer Expenditure
Premium Skin Care Leads Sales Followed by Premium Fragrances
Lancôme Pioneers Longevity Trend with Innovative Nanoresurfacer Boosting Premium Skincare Efficacy
Chart 194 Lancôme Rénergie Nanoresurfacer 400 Booster Facial Care Device Launched in Croatia in 2025
Chart 195 Value Sales 2020-2030
Chart 196 Value Sales by Category 2025
Rising Consumer Expenditure Supports Steady Premium Growth Despite Population Decline
Premium Skin Care and Sun Care Lead Growth While Colour Cosmetics Declines
Advances in Ai and Personalised Care Drive Innovation and Consumer Engagement
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position with Growing Market Shares
Consumer Demand Splits Create Opportunities for Premium and Masstige Brands
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Premium Beauty and Personal Care
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Premium Beauty and Personal Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Mass Beauty and Personal Care in Croatia
Key Data Insights
Mass Beauty and Personal Care Summary
Premium Value Appeal Meets Affordability as De Ruy Perfumes' Nike Deodorant Gains Traction
De Ruy Perfumes Leverages Lifestyle Trend to Challenge Established Deodorant Brands
Chart 208 De Ruy' Newly Released Nike Challenges Leading Deodorant Brands in 2025
Economic Factors Drive Consumer Caution and Reinforce Mass Product Dominance
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Consumers Maintain Price Sensitivity Amid Steady Market Growth
Mass Skin Care Sustains Leadership While Colour Cosmetics Accelerates Growth
Health Trends and Premiumisation Reshape Product Innovation and Competition
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
L'oréal and Beiersdorf Maintain Leadership Amid Evolving Competition
Private Label Growth and Promotional Tactics Drive Consumer Stockpiling
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Mass Beauty and Personal Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Mass Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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