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2025 Developments
Costa Rica’s beauty and personal care landscape showed steady growth in 2025, slightly outpacing inflation and aligning with broader Latin American expansion. Despite economic challenges, the market remains attractive due to rising demand for multifunctional, natural, and science-backed products that address wellness and environmental concerns. The strong performance of baby and child-specific products highlights a shift towards life-stage tailored and ethical formulations, in line with the country’s sustainability priorities. Consumer behaviour is shaped by heightened price sensitivity, driving demand for cost-effective, multifunctional solutions that simplify routines without sacrificing efficacy. Supermarkets remain the primary purchase channel, supported by the rapid expansion of e-commerce targeting digitally engaged, price-conscious consumers. Leading manufacturers sustain their positions through innovation, advertising, and sustainability initiatives, while local brands gain traction by leveraging natural and ethical credentials. To succeed, brands will need to combine transparency, multifunctionality, and sustainability, while integrating digital and physical retail strategies and clearly communicating product benefits and safety to an increasingly informed, value-driven consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Costa Rica
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Price Sensitivity Supports Expansion, with Demand Shifting Towards Multifunctional Value
Baby and Child-Specific Products Drive Growth Fuelled by Wellness Positioning
Sustainability and Longevity Trends Capture Premium Consumer Attention
Chart 2 L'oréal Paris Glycolic Bright Skin Care Line
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Consumers Set to Drive Growth through Demand for Multifunctional and Clean Products
Digital Engagement Expected to Strengthen Demand for Transparency and Innovation
Innovation and Sustainability to Support Competitive Positioning
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Evolving Consumer Preferences and Challenges
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets Lead Sales While Retail E-Commerce Captures Price-Sensitive Consumers
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Costa Rica
Key Data Insights
Baby and Child-Specific Products Summary
Premiumisation Persists Despite Price Consciousness
Baby Wipes Dominate While Sun Care Gains Traction
Clean Beauty and Sustainability Shape Product Innovation
Chart 18 Johnson's Shampoo Fragancia Prolongada
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Health-Conscious Parents Set to Drive Demand for Safer, Personalised Products
Baby Wipes Expected to Dominate While Sun Care Captures Rising Parental Awareness
Personalisation and Clean-Label Trends to Reshape Innovation and Strategy
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Key Players Strengthen Dominance Amid Moderate Market Concentration Shifts
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Supermarkets Maintain Dominance as Online Retail Surges in Popularity
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Baby and Child-Specific Products
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Baby and Child-Specific Products
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Bath and Shower in Costa Rica
Key Data Insights
Bath and Shower Summary
Price Sensitivity Shapes Consumer Choices Amid Stable Economic Growth
Bar Soap Leads Retail Value, Supported by Innovation and Natural Positioning
Aromas and Bioland Support Clean Beauty Adoption
Chart 34 Aromas Launches Línea Juanilama Collection
Chart 35 Value Sales 2020-2030
Chart 36 Volume Sales 2020-2030
Chart 37 Value Sales by Category 2025
Shift Towards Natural Wellness Rituals Set to Drive Product Evolution
Bar Soap Expected to Remain Dominant While Intimate Hygiene Drives Expansion
Clean Beauty and Sustainability to Reshape Competitive Dynamics
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Shape Market Concentration with Shifting Shares
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Supermarkets Maintain Dominance as Consumers Prioritise In-Store Experience
Retail E-Commerce Accelerates Growth Driven by Price Sensitivity and Convenience
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Bath and Shower
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Bath and Shower
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Colour Cosmetics in Costa Rica
Key Data Insights
Colour Cosmetics Summary
Sustainability Drives Innovation and Brand Positioning
Lip Products Lead Sales While Sets and Kits Post Fastest Growth
Innovation and Value Perception Sustain Growth in Colour Cosmetics
Chart 50 Covergirl Supports Organisation Tortuguías
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Younger Consumers Expected to Drive Demand for Multifunctional Colour Cosmetics
Price Sensitivity Set to Accelerate Growth of Low-Cost and Imported Brands
Stable Demographics and Rising Incomes Poised to Support Expansion
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Corporación Belcorp Strengthens Leadership through Direct Selling and Brand Appeal
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Direct Selling Leads Distribution While E-Commerce Expands among Affluent Consumers
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Colour Cosmetics
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Colour Cosmetics
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Deodorants in Costa Rica
Key Data Insights
Deodorants Summary
Stable Economic Conditions Support Deodorants Expansion
Fragrance-Led Innovation and Wellness Claims Support Trading up
Chart 66 Axe's Sophisticated Fragrance Line
Chart 67 Value Sales 2020-2030
Chart 68 Volume Sales 2020-2030
Chart 69 Value Sales by Category 2025
Value Growth Set to Continue Amid Price Sensitivity and Selective Premiumisation
Deodorant Sticks Expected to Dominate While Sprays Post Fastest Growth
Digital Engagement and Product Innovation to Strengthen Brand Differentiation
Chart 70 Forecast Value Sales 2020-2030
Chart 71 Forecast Value Sales by Category 2025-2030
Unilever Strengthens Leadership through Sustainability and Brand Innovation
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Supermarkets Lead as Consumers Prioritise In-Person Shopping and Variety
Chart 74 Retail Channels 2020-2025
Chart 75 Economic Context for Deodorants
Chart 76 Real Gdp Growth 2020-2030
Chart 77 Inflation 2020-2030
Chart 78 Consumer Context for Deodorants
Chart 79 Population 2020-2030
Chart 80 Consumer Expenditure 2020-2030
Chart 81 Population by Generation 2025
Depilatories in Costa Rica
Key Data Insights
Depilatories Summary
Premiumisation Sustains Value Growth Amid Price Sensitivity
Women’S Razors and Blades Lead through Premium Innovation
Chart 82 King C Gillette Product Line
Lifestyle Positioning and Skin-Focused Innovation Reshape Demand
Chart 83 Value Sales 2020-2030
Chart 84 Volume Sales 2020-2030
Chart 85 Value Sales by Category 2025
Stable Income Growth Set to Support Demand Amid Ongoing Price Sensitivity
Women’S Razors and Blades Expected to Maintain Dominance as Hair Removers Gain Momentum
Natural, Targeted and Affordable Solutions to Drive Product Development
Chart 86 Forecast Value Sales 2020-2030
Chart 87 Forecast Value Sales by Category 2025-2030
Procter & Gamble Drives Growth with Innovation While Competitors Maintain Positions
Chart 88 Company Shares 2025
Chart 89 Brand Shares 2025
Supermarkets Dominate While E-Commerce Rapidly Expands among Price-Sensitive Consumers
Chart 90 Retail Channels 2020-2025
Chart 91 Economic Context for Depilatories
Chart 92 Real Gdp Growth 2020-2030
Chart 93 Inflation 2020-2030
Chart 94 Consumer Context for Depilatories
Chart 95 Population 2020-2030
Chart 96 Consumer Expenditure 2020-2030
Chart 97 Population by Generation 2025
Fragrances in Costa Rica
Key Data Insights
Fragrances Summary
Retail Sales Growth Remains Steady as Consumers Prioritise Value
Mass Fragrances Lead Growth While Premium Maintains Value Dominance
Chart 98 All of Me Fragrance Line by Narciso Rodriguez
Sustainability and Multifunctionality Shape Product Development
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Digital Discovery and Shifting Preferences Set to Drive Fragrance Demand
Mass Fragrances Expected to Dominate While Premium Fragrances Capture Fastest Growth
Digital Innovation and Sustainability to Reshape Retail Strategies and Product Development
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Corporación Belcorp Strengthens Leadership through Direct Selling and Brand Appeal
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Direct Selling Maintains Dominance Amid Evolving Consumer Price Sensitivity
E-Commerce Shows Rapid Expansion in 2025
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Fragrances
Chart 108 Real Gdp Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Fragrances
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Hair Care in Costa Rica
Key Data Insights
Hair Care Summary
Premium Product Launches Drive Value Growth Amid Price Sensitivity
Shampoos Lead Expansion Fuelled by Premiumisation
Chart 114 The L'oréal Paris Elvive Glycolic Gloss Hair Care Line
Ingredient-Focused Clean Beauty and Scalp Health Shape Consumer Choices
Chart 115 The Head & Shoulders Anti-Dryness Line
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Rising Demand among Higher Income Consumers Set to Drive Expansion
Shampoos Expected to Retain Leadership While Salon Professional Hair Care Posts Rapid Growth
Consumer Focus on Clean Beauty and Multifunctionality to Shape Future Offerings
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Unilever Strengthen Leadership through Innovation and Pricing
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Supermarkets Maintain Dominance While E-Commerce Rapidly Expands Reach
Super Salon Leverages Omnichannel Strategy to Capture Professional and Consumer Loyalty
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Costa Rica
Key Data Insights
Men's Grooming Summary
Male Consumers Embrace Multifunctional Grooming Amid Cautious Spending
Men’S Toiletries Lead Expansion Driven by Hybrid Innovations
Science-Driven, Multifunctional Products Gain Traction
Chart 131 Lubriderm Men's Body, Face, and Post-Shave Cream
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Men Set to Embrace Multifunctional Grooming Products for Convenience and Effectiveness
Men’S Toiletries Poised to Lead Growth While Fragrances Show Dynamic Expansion
E-Commerce and Product Innovation Set to Intensify Competitive Dynamics
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Stable Shares
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Supermarkets Dominate as Primary Retail Channel While E-Commerce Surges in Growth
Chart 139 Retail Channels 2020-2025
Chart 140 Economic Context for Men's Grooming
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Men's Grooming
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Oral Care in Costa Rica
Key Data Insights
Oral Care Summary
Moderating Growth Reflects Economic Constraints
Toothpaste Dominates While Mouthwashes Accelerate
Premiumisation and Specialised Solutions Gain Traction
Chart 147 Crest Whitestrips
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Premium Products and Everyday Essentials Set to Support Steady Expansion
The Colgate Recall Expected to Accelerate Brand Switching
Innovation Poised to Broaden Appeal and Encourage Habit Formation
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Competitors Shape Concentrated Oral Care Dynamics
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Supermarkets Lead While E-Commerce Accelerates with Price-Sensitive Shoppers
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Oral Care
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Oral Care
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Skin Care in Costa Rica
Key Data Insights
Skin Care Summary
Strong Growth, Driven by Rising Consumer Spending Despite Price Sensitivity
Body Care Leads Sales While Hand Care Posts Rapid Expansion
Korean Beauty and Dermatologist-Backed Actives Fuel Innovation
Chart 163 Vichy Liftactiv Collagen Specialist 16 Serum
Chart 164 Value Sales 2020-2030
Chart 165 Volume Sales 2020-2030
Chart 166 Value Sales by Category 2025
Rising Consumer Spending Expected to Drive Sustained Growth through 2030
Hand Care Set to Capture Rapid Expansion Driven by Ageing Population and Affordability
Consumer Preference for Science-Backed and Sun-Protective Products to Reshape Innovation
Chart 167 Forecast Value Sales 2020-2030
Chart 168 Forecast Value Sales by Category 2025-2030
Bdf Costa Rica and Belcorp Strengthen Positions through Trusted Brands and Innovation
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Supermarkets Retain Dominance as E-Commerce Posts Fastest Growth
Chart 171 Retail Channels 2020-2025
Chart 172 Economic Context for Skin Care
Chart 173 Real Gdp Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Skin Care
Chart 176 Population 2020-2030
Chart 177 Consumer Expenditure 2020-2030
Chart 178 Population by Generation 2025
Sun Care in Costa Rica
Key Data Insights
Sun Care Summary
Steady Growth Driven by Rising Consumption Amid Price Sensitivity and Tourism Challenges
Adult Sun Care Leads as Consumers Seek Advanced Protection
Brands Leverage Science and Sustainability to Capture Health-Conscious Consumers
Chart 179 La Roche-Posay Anthelios Uv Air Spf50+ Sunscreen
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Consumers Set to Embrace Innovation and Sustainability as Key Drivers of Expansion
Adult Sun Care to Remain Dominant, While Baby and Child-Specific Segments Accelerate
Manufacturers to Prioritise Innovation and Accessibility to Capture Evolving Demand
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Leading Companies Diversify Portfolios While Concentration Declines
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
Supermarkets Lead While Retail E-Commerce Accelerates Rapidly
Chart 187 Retail Channels 2020-2025
Chart 188 Economic Context for Sun Care
Chart 189 Real Gdp Growth 2020-2030
Chart 190 Inflation 2020-2030
Chart 191 Consumer Context for Sun Care
Chart 192 Population 2020-2030
Chart 193 Consumer Expenditure 2020-2030
Chart 194 Population by Generation 2025
Premium Beauty and Personal Care in Costa Rica
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 195 Key Industry Trends for Premium Beauty and Personal Care
Premium Beauty and Personal Care Gains Momentum on Rising Consumer Expenditure
Premium Fragrances Lead While Baby and Child-Specific Products Post Rapid Growth
Longevity Trend Drives Product Innovation in Premium Segments
Chart 196 The Vichy Liftactiv Collagen Specialist 16 Sérum
Chart 197 Value Sales 2020-2030
Chart 198 Value Sales by Category 2025
Premium Fragrances Expected to Lead While Baby and Child-Specific Products Accelerate Rapidly
Hybrid Solutions and Digital Influence to Redefine Consumer Demand
Brands Adopting Health and Sustainability Narratives Set to Enhance Loyalty Amid Price Sensitivity
Chart 199 Forecast Value Sales 2020-2030
Chart 200 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Shifting Consumer Preferences
Top Brands Leverage Specialised Portfolios and Innovation to Retain Leadership
Chart 201 Company Shares 2025
Chart 202 Brand Shares 2025
Chart 203 Economic Context for Premium Beauty and Personal Care
Chart 204 Real Gdp Growth 2020-2030
Chart 205 Inflation 2020-2030
Chart 206 Consumer Context for Premium Beauty and Personal Care
Chart 207 Population 2020-2030
Chart 208 Consumer Expenditure 2020-2030
Chart 209 Population by Generation 2025
Mass Beauty and Personal Care in Costa Rica
Key Data Insights
Mass Beauty and Personal Care Summary
Chart 210 Key Industry Trends for Mass Beauty and Personal Care
Steady Retail Growth Amid Economic Pressure Shapes Consumer Behaviour
Multi-Benefit Appeal Drives Growth in Baby Care, While Skin Care Leads Overall Sales
Masstige Positioning Gains Traction through Premium-Inspired Innovation
Chart 211 The Axe Fine Fragrance Collection
Chart 212 Value Sales 2020-2030
Chart 213 Value Sales by Category 2025
Steady Expansion, Expected to Be Supported by Rising Expenditure
Health Priorities and Digital Influence to Shape Purchasing Decisions
Innovation Is Set to Focus on Targeted Solutions and Value Delivery
Chart 214 Forecast Value Sales 2020-2030
Chart 215 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Dominance Amid Moderate Share Fluctuations
Chart 216 Company Shares 2025
Chart 217 Brand Shares 2025
Chart 218 Economic Context for Mass Beauty and Personal Care
Chart 219 Real Gdp Growth 2020-2030
Chart 220 Inflation 2020-2030
Chart 221 Consumer Context for Mass Beauty and Personal Care
Chart 222 Population 2020-2030
Chart 223 Consumer Expenditure 2020-2030
Chart 224 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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