Select Country Report
2025 Developments
Beauty and personal care in Austria exhibits strong resilience and growth potential, outperforming regional economic growth despite inflationary pressures and a cautious consumer outlook. The combination of rising consumer expenditure and a population of 9.2 million creates fertile ground for continued expansion, particularly for products that blend scientific efficacy with multifunctional benefits. Innovation centred on longevity, personalised formulations, and ingredient transparency is reshaping consumer expectations, prompting brands to prioritise preventive care and holistic wellness solutions. Established players are maintaining their leadership through diversified portfolios and science-backed innovations, while increasing competition from private label offerings compels brands to balance affordability with premium positioning. The evolving retail landscape, marked by the leadership of health and personal care stores and accelerated e-commerce growth via quick commerce partnerships, demands agile omnichannel strategies to meet consumer demands for convenience and value. Sustainability and regulatory compliance are emerging as critical differentiators, pushing manufacturers to adopt eco-conscious practices and transparent labelling to build trust and brand loyalty.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Austria
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Beauty and Personal Care Sales Outpace Regional Growth with Steady Value Increases
Skin Care Leads Value Sales, Supported by Innovation and Consumer Demand for Efficacy
Chart 2 Weleda Launches Skin Drops Line
Henkel Capitalises on Longevity Trend with Science-Backed Personalised Launch
Chart 3 Gliss Full Hair Magic-Line Meets Personlised Hair Care
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Steady Growth Expected to Be Driven by Affordability
Skin Care Set to Lead Value Sales, While Colour Cosmetics Experiences the Fastest Growth
Innovation, Transparency and Sustainability Anticipated to Drive Competitive Advantage
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
L’Oréal Österreich Gmbh and Beiersdorf Gmbh Strengthen Leadership Amid Rising Competitive Pressures
Chart 9 Analyst Insight for Beauty and Personal Care
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Personal Care Stores Maintain Leadership through Unique Value Propositions
Quick Commerce Partnerships Accelerate E-Commerce Growth and Consumer Convenience
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Austria
Key Data Insights
Skin Care Summary
Value Sales Growth Driven by Premium Facial Care and Ingredient Innovation
Facial Care Leads Sales with Innovative Longevity and Prevention Launches
Chart 20 Neutrogena Merges Prevention and Pre-Ageing with Collagen Line
Brands Embrace Transparency and Natural Ingredients to Build Consumer Trust
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Consumers Expected to Prioritise Efficacy and Affordability, Driving Steady Growth
Premium Facial Care Set to Drive Growth, While Body Care Remains Stable
Brands Anticipated to Innovate in Ingredients and Pricing to Meet Evolving Consumer Demands
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Strengthen Leadership through Diversified Brand Portfolios
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Leading Retail Stores Consolidate Nearly Two-Thirds of Skin Care Sales
Retail E-Commerce Leads Value Sales Growth with Quick Commerce Partnerships
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Skin Care
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Skin Care
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Austria
Key Data Insights
Bath and Shower Summary
Steady Growth Supported by Rising Consumer Expenditure and Economic Stability
Body Wash/Shower Gel Remains the Largest, While Bar Soap Remains the Best Performing
Eucerin and Sebamed Leverage Sustainability and Ingredient Transparency to Build Trust
Chart 36 Eucerin's Limited-Edition Refills Mark New Level of Sustainable Packaging
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Consumers Expected to Prioritise Affordability and Wellness in Purchase Decisions
Body Wash/Shower Gel Set to Remain the Largest, While Intimate Hygiene Experiences Strong Growth
Innovation in Sustainability and Clean Labelling Anticipated to Reshape Product Offerings
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Beiersdorf Gmbh and Unilever Austria Gmbh Strengthen Leadership through Innovation and Sustainability
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Dm-Drogerie Markt Drives Health and Personal Care Stores’ Leadership
Retail E-Commerce Accelerates Growth with Enhanced Convenience and Product Availability
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Austria
Key Data Insights
Colour Cosmetics Summary
Solid Value Growth Driven by Innovation and Consumer Engagement in Lip Products
Extensive Lip Gloss Range Launches and Diverse Shade Expansions Boost Sales
L'oréal Österreich Leverages Skin Care Ingredients and Clean Labelling to Engage Consumers
Chart 52 Hyaluronic Acid in Lip Products Inspires Offering Skin Care Benefits and Longer-Lasting Effect
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Consumers Expected to Drive Growth with High Demand for Innovation and Sustainability
Eye Make-Up Set to Remain the Largest, While Lip Products Continue to Drive Value Growth through Innovation
Innovation and Sustainability Anticipated to Reshape Product Offerings and Consumer Loyalty
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Cosnova Gmbh and L’Oréal Österreich Gmbh Drive Competition through Strategic Growth
Kiko Austria Gmbh’S Trend-Focused Approach Fuels Rapid Expansion and Opportunity
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Health and Personal Care Stores Lead through Modernisation and Affordability
Retail E-Commerce Accelerates Growth with Quick Commerce Partnerships
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Austria
Key Data Insights
Deodorants Summary
Premiumisation and Multifunctionality Drive Value Growth Amid Stable Volume
Deodorant Sprays Dominate Sales, While Creams Show Robust Growth
Chart 68 Ingredient-Led Launches Are Reshaping Deodorants
Brands Integrate Skin Care Innovation and Free-From Claims to Meet Consumer Demand
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Consumers Expected to Prioritise Hygiene and Multifunctional Innovation, Driving Growth
Deodorant Sprays Set to Retain Largest Share, While Creams Achieve Fastest Growth
Innovation in Clean, Natural and Sustainable Products Anticipated to Drive Business Transformation
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Balance Innovation and Brand Heritage to Sustain Positions
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Health and Personal Care Stores Lead through Extensive Brand Selection and Affordable Products
Retail E-Commerce Expands Share with Flexible Shopping and Rapid Fulfilment Services
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Austria
Key Data Insights
Depilatories Summary
Moderate Volume Decline Contrasts with Steady Value Growth Driven by Consumer Preferences
Women’S Razors and Blades Lead Value Growth, While Hair Removers Face Volume Declines
Bic’S Recycled Materials Exemplify Skin-Friendly and Sustainable Trends Shaping Product Innovation
Chart 84 Bic Focuses on Recycled Material
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Convenience Expected to Drive Steady Growth Despite Volume Challenges
Women’S Razors and Blades Set to Lead Growth, While Hair Removers/Bleaches Continue to Face Decline
Skin-Friendly Formulations and Sustainability Anticipated to Reshape Product Innovation
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Share Shifts Amid Rising Competition and Sustainability Focus
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Health and Personal Care Stores Dominate with Consumer Loyalty and Broad Assortment
Rapid Expansion of E-Commerce Driven by Quick Delivery Partnerships Reshapes Shopping Habits
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Austria
Key Data Insights
Fragrances Summary
Steady Value Growth Driven by Premium Fragrances Amid Stable Population and Economic Outlook
Premium Fragrances Dominate Sales as Consumers Favour Aspirational Identity Products
Armani Leads Refillable Packaging Innovation Responding to Sustainability Demand
Chart 100 Armani Acqua Di Giò Homme Parfum Meets Refill
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Steady Value Growth Expected to Be Driven by Premium Fragrances Amid Stable Demographic and Economic Environment
Premium Fragrances Set to Maintain Dominance as Mass Fragrances Grow Steadily Alongside Emerging Body Mist Formats
Innovation and Sustainability Anticipated to Drive New Formats and Packaging, Enhancing Consumer Engagement and Loyalty
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Coty Prestige Austria Gmbh and L’Oréal Österreich Gmbh Maintain Leadership Amid Shifting Shares
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Beauty Specialists Strengthen Premium Fragrance Sales as Offline Stores Face Competition
Leading Retailers Innovate Quick Commerce Partnerships to Fuel E-Commerce Growth
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Austria
Key Data Insights
Hair Care Summary
Austrian Consumers Drive Stable Value Growth Amid Modest Volume Demand
Shampoos Continue to Lead Sales, While Hair Loss Treatments Experiences Dynamic Growth
Brands Embrace Science and Transparency to Meet Evolving Consumer Expectations
Chart 116 Styling Products Meet Skinification with Taft Aloe Boost
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Consumers Expected to Drive Sustained Demand and Premium Growth Amid Evolving Preferences
Ingredient Innovation and Sustainability Projected to Fuel New Product Development and Consumer Appeal
Innovation and Consumer Focus Anticipated to Reshape Competition and Retail Strategies for Growth
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Henkel and L’Oréal Reinforce Leadership through Innovation and Brand Strength
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Dm-Drogerie Markt Leads Offline Retail with Extensive Hair Care Offerings
E-Commerce Accelerates Growth through Quick Delivery Partnerships and a Wider Assortment
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Austria
Key Data Insights
Men's Grooming Summary
Consumers’ Cautious Spending Sustains Value Growth Despite Volume Stagnation
Innovative Men’S Toiletries Lead Value Growth Amid Shifting Consumer Preferences
Chart 132 Nivea Men Sensitive Moisturiser Offers Spf as Added Value
Beiersdorf and Dm-Drogerie Markt Leverage Multifunctionality and Lifestyle Appeal to Drive Sales
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Austrian Consumers Expected to Shift to Affordable and Multifunctional Grooming Solutions
Brands Anticipated to Leverage Authentic Storytelling and Social Media to Deepen Engagement
Sustainability and Multifunctionality Projected to Drive Product Innovation and Market Differentiation
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Multinational Leaders Reinforce Positions Amid Shifting Demand Dynamics
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Health and Personal Care Stores Lead Distribution with Strategic Pricing and Private Label Strength
Retail E-Commerce Accelerates Growth through Quick Commerce and Enhanced Consumer Convenience
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Austria
Key Data Insights
Oral Care Summary
Oral Care Sales Accelerate, Driven by Premiumisation and Innovation
Toothpaste Leads with Innovation in Multi-Benefit Formulations, Boosting Sales
Chart 148 Biorepair's Multiple Ingredients Meet High Performance Expectations
Glaxosmithkline’S Parodontax Launches Set New Standards in Gum Care Protection
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Consumers Expected to Drive Growth with Demand for Personalised and Effective Oral Care
Toothpaste Set to Remain Significant, with Whitening and Multi-Benefit Innovations Boosting Value
Ingredient Transparency and Whitening Trends Anticipated to Reshape Product Innovation and Competition
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Positions through Trusted Brands and Innovation
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Health and Personal Care Stores and Supermarkets Dominate with Strong Value Sales
Quick Commerce Partnerships Accelerate Retail E-Commerce Growth in Oral Care
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Sun Care in Austria
Key Data Insights
Sun Care Summary
Rising Unit Prices Drive Value Growth Despite Volume Decline in Sun Care
Beiersdorf’S Eucerin Leads with High Spf Targeting Skin Health-Conscious Consumers
Chart 164 Eucerin Delivers Maximum Sun Protection with Spf100
Consumer Demand for Transparency and Multifunctionality Reshapes Product Innovation
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Consumers Expected to Drive Shift Towards Multifunctional and Eco-Conscious Sun Protection
Adult Sun Care Set to Remain Dominant as Premium Dermocosmetics Lead Growth Momentum
Rising Population and Consumer Spending Anticipated to Underpin Premiumisation and Innovation Strategies
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Beiersdorf Gmbh and L’Oréal Österreich Gmbh Strengthen Positions through Innovation, Despite Private Label Growth
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Health and Personal Care Stores Maintain Dominance Despite Retail Offline Decline
Quick Commerce Partnerships Drive Retail E-Commerce Growth and Consumer Convenience
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Sun Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Sun Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Premium Beauty and Personal Care in Austria
Key Data Insights
Premium Beauty and Personal Care Summary
Austrian Premium Beauty Value Sales Outpace Regional Averages with Sustained Growth
Premium Skin Care Leads Sales, with Innovation and Sustainability Fuelling Growth
Innovation in Longevity Shapes Consumer Preference with Biotech and Oxygenation Advances
Chart 180 Value Sales 2020-2030
Chart 181 Value Sales by Category 2025
Premium Brands Expected to Leverage Identity and Innovation for Sustained Growth
Premium Skin Care Set to Lead Value with Steady Growth Amid Rising Consumer Spend
Sustainability and Sensorial Experiences Anticipated to Reshape Brand Strategies and Consumer Loyalty
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions Amid Modest Share Shifts
Emerging Niche Brands Challenge Leaders While Driving Innovation Opportunities
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Chart 186 Economic Context for Premium Beauty and Personal Care
Chart 187 Real Gdp Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Premium Beauty and Personal Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Mass Beauty and Personal Care in Austria
Key Data Insights
Mass Beauty and Personal Care Summary
Brands Innovate with Science-Backed Ingredients to Drive Growth and Differentiation
Chart 193 Catrice Delivers Affordable Lipstick with Science-Backed Ingredients
Mass Hair Care Leads Value with Sustained Consumer Demand and Innovation
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Science-Driven Innovation and Affordability Expected to Shape Consumer Demand and Growth
Mass Hair Care Set to Retain Leadership, While Skin Care Experiences Dynamic Growth
Sustainability and Ingredient Transparency Anticipated to Drive Innovation and Reshape Competition
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Position Amid Moderate Market Concentration
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Chart 200 Economic Context for Mass Beauty and Personal Care
Chart 201 Real Gdp Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Mass Beauty and Personal Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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