Articles
From Planet to People: Consumers Still Care about Sustainability
17 Jul 26In a world where market volatility, budget pressure and geopolitical shocks have become everyday reality consumers have to navigate, FMCG boardrooms are asking the same question: do consumers still care about sustainability? The data says yes.
Jorge Zuniga
Inflation Fatigue: Latin America's Smarter Shoppers
17 Jul 26The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
Ivan Salazar
Ingredient Spotlight: What SKU Level Tracking Reveals About Bakuchiol's Evolution
15 Jul 26Euromonitor’s Ingredient Spotlight series explores how ingredients evolve across beauty and personal care through SKU-level tracking of products, categories and markets. In this article, we focus on bakuchiol, examining its growing adoption beyond core Western markets, continued concentration in skin care and evolving role within formulations. The article also demonstrates how combining ingredient tracking with insights from Euromonitor’s Innovation System can reveal how brands deploy ingredients within new product launches, monitor retail expansion and identify the strategies driving commercial success. Together, these tools provide a deeper view of ingredient trends, innovation and competitive positioning.
Jared Conway
Chart of the Month: Loyalty Stickiness, The Habit Advantage That Defines Category Leaders
14 Jul 26Euromonitor’s loyalty stickiness ratio shifts loyalty from intention to behaviour, capturing how often monthly users return on a daily basis. Our latest Chart of the Month benchmarks customer stickiness and looks at the top three industry leaders.
Rocio Franco
Reflections from World Perfumery Congress 2026
14 Jul 26World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Kayla Villena
Proteinmaxxing and the Future of Protein Demand
13 Jul 26At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
Matthew Barry
Euromonitor’s Monthly Roundup: July 2026
13 Jul 26Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for July 2026.
Euromonitor International
From Risk to Resilience: Global Sportswear Outlook to 2030
9 Jul 26Sportswear companies are navigating a combination of slower global economic growth, geopolitical disruption, volatile energy prices, climate urgency and shifting consumer priorities. The industry to 2030 faces uneven, polarised growth, meaning agility and sharper consumer relevance become essential competitive advantages.
Marguerite LeRolland
Five Main Trends Shaping the Home and Garden Industry
6 Jul 26The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.
Rasa Vaiciuniene