Premium feminine care is on the rise, disrupting the dormant sanitary protection market. Brands such as Rael, Cora, and Blume are attending the high demand of curation and convenience from Millennial females. Often labelled as organic or natural, these premium players have proven that sanitary pads and tampons are categories that can be innovated and improved. Moreover, with their unconventional marketing tactics, these emerging brands have been demonstrating the increasing importance of omnichannel strategies.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Find content by
The Rise of Premium Feminine Care
6/4/2019
Share:
Explore More
Shop Our Reports
Top Five Trends in Eyewear
Amid a volatile environment shaped by geopolitical tensions and economic uncertainty, the eyewear industry is still poised for growth in 2026. Companies that…
View ReportThe World Market for Eyewear
2026 is set to be another year of global growth in eyewear, with sales predicted to expand by 4% in current terms in 2026, shaped by AI expansion, increased…
View ReportTop Five Trends in Retail Tissue and Hygiene
Retail tissue and hygiene faces sustained price sensitivity and uneven demand, forcing brands to balance affordability with selective premiumisation. Growth is…
View Report