Men’s grooming is finally taking off both in South Africa and the region as a whole. It is one of the strongest growing categories in beauty and personal care, posting a nine percent value growth in 2018. The South African market is still highly dominated by the most traditional categories, such as deodorants, shaving products and fragrances, but other non-traditional categories are poised to rise in the men's grooming market.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
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The Men's Grooming Market in South Africa
7/26/2019
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