Michelle Evans
Global Lead, Retail and Digital Shopper Insights
Chicago
English
Michelle is Global Lead for Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 15 years of experience covering retail.
Clients across a range of industries tap into Michelle's in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies. Recognised as a retail thought leader, she was named a top retail influencer by RETHINK Retail (2021-2026). She leads the NRF’s Industry Partner Council as a member of the steering committee. She has shared her expertise across industry events, including NRF: Retail’s Big Show, Shoptalk, Groceryshop, World Retail Congress, Money20/20, Finovate and eTail.
Leveraging her master’s degree in journalism from Northwestern University, she has a recurring column on Forbes.com and is regularly quoted in publications globally.