London
English, French
Karine is responsible for the content and quality of Euromonitor’s global health and wellness data and analysis and is a regular speaker at international conferences and trade shows.
Karine advises clients across the food and nutrition industry spectrum and provides expertise on key trends, including functional nutrition, clean label, food as medicine, but also ingredient diversification and sustainable eating. Prior to her current role, Karine was Project Lead on snacks research at Euromonitor.
Thought leader in global food and nutrition markets and speaker at trade events. Proficient research expert and industry manager.
As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.
Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.
Germany – Messe Frankfurt Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main
Fi Europe 2026 brings the global food and beverage ingredients industry together for three days of business, networking and cutting-edge insights.
Germany - Koelnmesse GmbH, Messeplatz 1, 50679, Köln
Anuga presents you the future of the food industry on a silver platter. Let yourself be inspired by valuable insights and ideas.