From Planet to People: Consumers Still Care about Sustainability
17 Jul 26In a world where market volatility, budget pressure and geopolitical shocks have become everyday reality consumers have to navigate, FMCG boardrooms are asking the same question: do consumers still care about sustainability? The data says yes.
Jorge Zuniga
Inflation Fatigue: Latin America's Smarter Shoppers
17 Jul 26The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
Ivan Salazar
Ingredient Spotlight: What SKU Level Tracking Reveals About Bakuchiol's Evolution
15 Jul 26Euromonitor’s Ingredient Spotlight series explores how ingredients evolve across beauty and personal care through SKU-level tracking of products, categories and markets. In this article, we focus on bakuchiol, examining its growing adoption beyond core Western markets, continued concentration in skin care and evolving role within formulations. The article also demonstrates how combining ingredient tracking with insights from Euromonitor’s Innovation System can reveal how brands deploy ingredients within new product launches, monitor retail expansion and identify the strategies driving commercial success. Together, these tools provide a deeper view of ingredient trends, innovation and competitive positioning.
Jared Conway
Chart of the Month: Loyalty Stickiness, The Habit Advantage That Defines Category Leaders
14 Jul 26Euromonitor’s loyalty stickiness ratio shifts loyalty from intention to behaviour, capturing how often monthly users return on a daily basis. Our latest Chart of the Month benchmarks customer stickiness and looks at the top three industry leaders.
Rocio Franco
Reflections from World Perfumery Congress 2026
14 Jul 26World Perfumery Congress 2026 took place in Monterey, California during 22-25 June, bringing together perfumers, fragrance houses, ingredient suppliers and brands across fine and functional fragrance. Key themes included AI's role in product development, premiumisation in personal care, consumer demand for fragrance communities, and packaging innovation.
Kayla Villena
Proteinmaxxing and the Future of Protein Demand
13 Jul 26At a time when the food industry is struggling under the combined pressure of tough demographics, consumers pulling back on spending, geopolitical trouble, and rising costs of inputs, there has been at least one notable bright spot: protein. Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last? Are we nearing the end of the Age of Proteinmaxxing?
Matthew Barry
Euromonitor’s Monthly Roundup: July 2026
13 Jul 26Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with our free resources—sourced from our experts and market research knowledge hub, Passport. Here are your must-read insights for July 2026.
Euromonitor International
From Risk to Resilience: Global Sportswear Outlook to 2030
9 Jul 26Sportswear companies are navigating a combination of slower global economic growth, geopolitical disruption, volatile energy prices, climate urgency and shifting consumer priorities. The industry to 2030 faces uneven, polarised growth, meaning agility and sharper consumer relevance become essential competitive advantages.
Marguerite LeRolland
【米国市場戦略】期待と現実のギャップ：日本企業が陥りやすい5つの誤解
9 Jul 26米国市場への参入・拡大を検討する日本企業必見。5つのよくある誤解と現地の実態、成功の鍵となるバリュープロポジションとチャネル戦略を解説します。
Euromonitor International
Five Main Trends Shaping the Home and Garden Industry
6 Jul 26The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.
Rasa Vaiciuniene
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Chart of the Month: Beyond the Baseline – The Rise of Outcome-Based Sustainability Claims
30 Jun 26Global sustainability sales reached USD886 billion in 2025, yet value creation is becoming increasingly selective. Our latest Chart of the Month looks at why sustainability communication is being reshaped and what it takes to stand out in an increasingly scrutinised marketplace.
Jorge Zuniga
【マーケティングWeek -夏2026-】ブース出展報告
30 Jun 26ユーロモニターは、6月24～26日に開催された【マーケティングWeek -夏2026-】において、特設ゾーン「海外マーケティング支援フェア」にブースを出展しました。
Euromonitor International
US-Iran Agreement Signals Fragile Economic Stabilisation
26 Jun 26The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
Aiste Bijune
Top Foodservice Trends from the National Restaurant Show
25 Jun 26The faithful return of the 2026 National Restaurant Association (NRA) Show to Chicago’s McCormick Place shows operators, suppliers, and industry experts meeting to discuss the current and future state of US foodservice. One might expect the event to be a post-mortem of a difficult 2025, but the trends and numbers for the year speak to a soft success.
Nik Allen
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Rabia Yasmeen
Finovate Shows how AI and Technology are Growing Financial Services
19 Jun 26Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.
Kendrick Sands