Singapore
English, Malay
Emil champions food research insight across Asia Pacific, working with local analysts and commercial teams in bringing thought leadership and industry knowledge to clients.
Emil has experience guiding clients through disruptors like ghost kitchens and plant-based alternatives via workshops, presentations and conferences. Emil has conducted market research across various industries and markets. She has been quoted widely in print and has featured in media such as Reuters and Channel News Asia.
Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution, and globalisation. Notably, brands that first established credibility among diaspora communities have found a more reliable path to mainstream consumer trust than those pursuing mass-market entry without that foundation. The real growth prize lies beyond ethnic enclaves, however.
Asia Pacific’s bakery market is entering a more dynamic phase. The biggest opportunity will not come from trying to make bakery a daily staple in rice- and noodle-led diets, where retail volume consumption of bread is only a third that of rice in Asia. It will come from repositioning bakery as an impulse-led, indulgent and increasingly health-aware snacking proposition.
Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Thailand – Ban Mai, Pak Kret District, Nonthaburi 11120, Impact Muang Thong Thani, Bangkok
THAIFEX – Anuga Asia is one of Asia Pacific’s leading food and beverage trade exhibitions, bringing together global industry leaders, manufacturers, suppliers, buyers and innovators in Bangkok.
Singapore – Singapore EXPO, 1 Expo Drive, 486150
This event brings together the full spectrum of Asia Pacific’s vibrant food & beverage and hospitality industries.
Smaller households are increasing the influence of Gen Alpha within family decisions, creating opportunities for brands in sectors such as grocery, travel and household appliances.