Thaifex Anuga 2026

THAIFEX – Anuga Asia is one of Asia Pacific’s leading food and beverage trade exhibitions, bringing together global industry leaders, manufacturers, suppliers, buyers and innovators in Bangkok. Organised by the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce and Koelnmesse, the event serves as a key platform for international trade, networking and business growth across the F&B ecosystem. Featuring specialised trade shows, conferences and innovation showcases, THAIFEX – Anuga Asia highlights emerging trends in food innovation, sustainability, health and consumer behaviour while strengthening Asia’s role in shaping the future of the global food industry.

Session title: Functional Futures: top global F&B trends reshaping consumer demand

Session description: This presentation explores the key global food and beverage trends reshaping consumer demand in 2026 and beyond, with a focus on wellness, value and cultural influence. Drawing on Euromonitor International’s latest consumer and industry insights, the session examines how brands are navigating slowing volume growth, rising cost pressures and evolving expectations around health and authenticity. Key themes include the rise of clean and functional products, polarised consumer spending behaviours and the growing influence of cultural connection through heritage flavours and Asian-inspired innovation. The presentation also highlights strategic opportunities for brands to drive long-term growth through hyper-segmentation, premiumisation and intentional consumer engagement.

Date and time of the Euromonitor session: 28 May 2026, 11:00–11:30 ICT

Name and title of the Euromonitor speaker: Emil Fazira, Asia Pacific Insight Manager: Food