Discover a new approach to innovation
Passport Innovation is an AI-powered product that identifies and tracks new brand and sub-brand launches across the global digital shelf.
We apply ML (machine learning) models to our extensive SKU-level scraped data to identify and analyse new product launches from around the world with unprecedented speed.
Be the first to spot new brands, sub-brands and their attributes in the most dynamic consumer goods categories. Track product expansion and withdrawal from across the global digital shelf with an AI-powered, new-products database and global analysis of consumer megatrends.
Monitor the how
Identify new brands and sub-brands and their attributes in 50 key consumer goods categories across the global digital shelf. Monitor their expansion over time into new countries, retailers and categories and discover if these products have expanded, declined or been discontinued entirely.
- Measure counts of new brands and sub-brands launched each month by country and retailer.
- Identify new brands and sub-brands and details around their launch.
- Track both the expansion and decline of brands and sub-brands across specific countries and retailers.
- Explore detailed brand and sub-brand capsules that include attributes, claims and consumer ratings.
Understand the why
We don't just spot innovation, we analyse the "why" behind it. Combining our extensive data science capabilities, deep industry expertise and global analysis of consumer megatrends, you can unlock the latest insights on how and why categories are being disrupted.
- Unlock strategy briefings and explore innovation data from an industry perspective.
- Compare trends from across the globe with our megatrends quantitative model and detailed country reports.
- Guide your new product development plans, innovation roadmaps and marketing campaigns with our annual Global Consumer Trends report.
- Uncover what is top of mind for innovation professionals with our Voice of the Industry surveys.
Covering 50 key consumer goods categories and sub-categories
