Rely on more than just inspiration
To create a winning product innovation strategy, you need an insights driven, data-led and consumer-centric approach.
What’s the key to successful product innovation?
A bright idea is a great start, but successful innovation relies on more than just inspiration.
It's essential to know what product features and attributes are driving innovation, where new products are appearing first and which brands are expanding or declining across the global digital shelf.
Approximately one third of new brands launched in 2022 had disappeared from the market by the end of 2023
Source: Euromonitor International, Passport Innovation
Passport Innovation combines data-driven insights with our global trends analysis, industry expertise and proprietary knowledge. This means that you can prioritise winning innovations and uncover the opportunities which represent the greatest potential for your category and beyond.
Track new product launches, expansions and withdrawals over the full product lifecycle from roll-out to phase-out. This helps you to uncover which markets and retailers were used, and discover which attributes and features contributed to each product’s success or failure.
The highly competitive Vitamins and Dietary Supplements (VDS) category saw the largest number of new brand launches during 2021-2023 and the largest number of brands disappear between 2022-2023.
Track product lifecycles in the highly competitive Vitamins and Dietary Supplements (VDS) category:
VDS new brand launches in 2022:
brands launched
VDS brands discontinued by the end of 2023:
brands discontinued
Source: Euromonitor International, Passport Innovation
