Transform your new product strategy
of consumers want to engage with brands that influence product innovation in 2023
Source: Euromonitor International, Lifestyles Survey 2023
How does Passport Innovation compare with other tools?
Actively Monitor Expansion
Track how brands and sub-brands expand across retailers, countries and categories. See specific details on how they evolve over time, in terms of attributes and positioning.
Spot Product Failures and Successes
Be the first to know which brands are succeeding or failing, with the latest information on whether a product is expanding or being dropped by e-retailers.
React with Speed
Identify new launches faster than any other platform, with minimal lag. Flag new brands and sub-brands as they hit online retailers around the world.
Focus on E-Commerce
The only new product development platform that exclusively monitors e-commerce data; where most products are likely to launch first.
Ways to innovate
Stay one step ahead
Spot the biggest innovation opportunities, when it matters most
Find out where new products are being tested before they expand, which companies are launching new products and brands most frequently and what the top attributes and features are when new products enter the market.
Track and analyse the innovation winners and losers from across the global digital shelf
Measure how quickly new products and brands proliferate across retailers and countries; follow their expansion and decline over the full product lifecycle—from roll-out to phase-out.
Look beyond the launch
Understand the trend
Uncover the innovation stories that live behind the data
Identify innovation trends across different categories, see which categories are witnessing the most brand and sub-brand launches and understand the attributes for those launches.
